Posts Tagged ‘yahoo’

Socialmatic – Problematic or Super Clever? We Test, You Decide

Monday, March 24th, 2008

We’ve talked about social bookmarking in earlier posts, but this evening in quite a roundabout fashion, I arrived at the Socialmatic website.

To be 100% honest, anything that could make some of the aspects to being online and growing a new (or existing) website or blog easier… hey I’m all for it.

Unfortunately, our own experience to date has been Onlywire, and we’re sorry to say it ain’t been good (or worth the effort) :(

However, that aside, we are aware of the pros and cons of using “automated methods” to post to social bookmarking sites. In a contest of mastery, doing things the good old fashion manual way most likely would win hands down. Primarily for the fact that you know it gets done, and also nothing ever really takes the place of real human interaction.

That said, we’ll be gearing up to run an experiment of sorts with this “newly re-discovered” social bookmarking tool.

There is also another factor to consider prior to bookmarking anything, and that is should it really BE bookmarked? Social bookmarking for the sake of doing it is (in our opinion) a complete waste of time – you could be out there doing so many other things really. Also, just because it’s marked doesn’t mean it will be found, there’s no guarantee.

The exception to this rule would be a site that indexes their submission quickly. Getting a good, solid backlink is worth the time and trouble :)

But all in all, be honest with yourself and think … should I or shouldn’t I, is this worth it or not…

I digress… Back to the experiment at hand. We’ll be taking selective posts we stumble across out online, and testing this service (maybe throwing in a link or two of our own to check the backlink thing in say Google or Yahoo!, too).

On the plus side, if you’re going to use a service like this, Socialmatic isn’t a mass submitter per se. When you find something worth bookmarking, and log into the SocialIt area, their engine is suppose to randomly select five spots (not all 30) and do its thing. This also sounds more like a winner.

It will be interesting to test, and if you’ve already tried it and like it or hate it, please do let us know (might save us some shoe leather LOL!).

PLEASE DO LEAVE YOUR FEEDBACK – We Follow and CommentLuv back, too!

Paid to Web 2.0?

Wednesday, March 12th, 2008

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Dear Blog Visitor,

We’ve been reading a lot about the Web 2.0 in generallately, including it’s history and all of it’s uses…

There is VAST potential out there we are not using yet!

For instance, there is a very famous Marketer by thename of Seth Godin who pretty much pioneered Web 2.0, and he went on to found Squidoo.

One of the fundamental thoughts driving Web 2.0 is a quote of his; “Everyone is an Expert.”

It basically means that if someone is talking about the subject of what you ate for lunch today, YOU are the expert in that field.

Keywords out there are dedicated to you, 24/7/365. You’re the go-to person on several such subjects that could be searched in google for at any time!

(Scary, huh?)

We realize that it may be hard to think of this simple mindset for being responsible for all of Web 2.0, including the many big sites like YouTube, Squidoo, MySpace, Facebook, and Digg, but that is exactly what drives them and allows them to be profitable.

We already had a system in place to spread the biggest news’ out there. It’s called the Press and their AP newswire.

Web 2.0 makes YOU the new press and it is in fact cutting into a HUGE chunk of the profession’s profits…

Nearly half of America, for instance, reads Digg.com daily, so therefore isn’t turning on the Channel 4 news as much!

(TV Advertising rates have been dropping ever since Web 2.0 was created!)

So what does this mean for you? What impact should this have on your day?

Well, if YOU are the new press, why aren’t you being PAID to submit your news each time you use digg, squidoo, or any other web 2.0 website?

Think about it… A huge central focus of where we get our news is changing rapidly, but the new business model is to NOT PAY the new Reporters!

Well, you know SOMEONE is getting paid…

Luke Parker figured this out earlier than most of us and created a system that allows you to get paid for using Web 2.0… And paid well.

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Believe it or not, he’s got a list as long as your arm of different places you can go to submit your news every day for cash!

That’s right, you can get PAID to report about your weird toenail clippings now… And in fact you really should have been paid for it all along, according to Luke!

He goes one step further and shows a way not just to get paid for the random gossip we mostly see out there, but to compound your income by thinking smarter…

For instance, if you have a business online you’d like to advertise, then he suggests you use these resources to get paid to promote that business!

Press for your business is another kind of news, and Luke makes tons of cash every day doing just that! We’ve been watching his Surefire Success System since it was just a ‘Version 1.0,’ and it was pretty impressive stuff already… But starting tomorrow at 11am EST, it’s graduating to full 2.0 status…

He’s added all kinds of tools and beefed up his strategy even more, so we really are looking forward to learning all about it ourselves!

If you haven’t seen it yet, check out Luke’s exciting free film on his site right now before he takes it down and puts up the new offer page:

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This really eye-opening film shows exactly how to become TRUE winner in Google and Yahoo using web 2.0.

It’s really excellent stuff that will open up your mind to all kinds of new possibilities. You don’t even have to opt-in to watch it, simply head over to that page to start watching:

CLICK HERE FOR MORE INFO

And remember, the doors open for that at 11am EST tomorrow, so be sure to check out his offer then!

All the best,

Diane/Scott

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What’s In Your Water? Sometimes Marketing Takes a Backseat to Better Health

Monday, March 10th, 2008

Sometimes internet marketing needs to take a backseat so we stay informed about the health and welfare of ourselves and our planet. Yahoo! News posted this health-related, must read bit of information today written by Jeff Donn, Martha Mendoza, and Justin Pritchard, writers for the Associated Press (written on Monday, March 10, 2008).

AP probe finds drugs in drinking ater

“Hot topic news” as far as we are concerned, and yes straying from our normal social media marketing and/or internet marketing strategies, but definitely worth 10 minutes of your time to consider the health implications for you and your family.

Press Releases – A Marketing Strategy for Everyone?

Saturday, February 23rd, 2008

Writing a press release just may be right up there with having all your teeth extracted in one go. We’re often asked if we write them, or conversely, if someone else is going to do their own, how to go about it.

Our upfront advice? Do not try doing this yourself, unless you are the rare exception and know the whole ins and outs of releasing information to the media.

That said, there also is nothing like going straight to the #1 source, in our book. So, if you’re interested in seeing if a press release is right for you, here are some quick links to all the information you need to know. By reading first you’ll help ensure your press release hits the airwaves with a bang (or decide this is not right for you):

Press Release Best Practices

Formatting Your Press Release

Press Release Template

Quick Tips for Effective News Releases

Editorial Guidelines

Yes, you’ll recognize the site when you get there we’re sure. And it would be safe to assume that the guidelines, tips, and tricks above for writing and releasing Press Releases would apply to any distribution source you might choose.

Again, it’s not easy writing one, and often spending the extra cash to have one professionally written for you is probably your best option. One thing to definitely remember is that a press release in and of itself must be “newsworthy.” This is not the place to try to pawn off some sleasy advertising (most likely it would not be approved anyway).

We would suggest when it comes time to submit your press release for distribution that you pay the extra bucks and have them (in this case PRWeb) distribute it immediately to Google and Yahoo! news feeds.

Should everyone do a press release? Our answer is no. Just because its out there doesn’t make it perfect for all occasions. Save press releases for grand openings, new product launches, new websites with unique twists.

Just our two cents.

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