I’m going to go out on a limb here and say that Google’s page rank is finally meeting its (long overdue) end.

I don’t know how many pages I’ve visited of late that get decent (or boatloads of) traffic yet have no or very low PRs. In reverse, you’ve got the huge PR website, yet you can easily tell (via add ons, etc.) that no one knows they even exist.

For further proof, head to the Google search itself. Type in anything you want (I typed in “latest news google pr“) then start scanning and researching the leading results. For my particular phrase, front page results reflected posts and web pages posted last month to several years ago. I did check the “pr” and “alexa” for many of them. No surprise to find that front page results included sites without any PR at all – along with some with traffic so minuscule anyone would be shaking their head over “why the front page?” (Maybe our accompanying illustration helps reinforce the head scratching, mind boggling way this is all “determined.”)

It’s fact – while there are popular sites (depending on what you type) like WebMD or Amazon in your search results, you always find within those same front page results websites with no PR and a variety of traffic (low to high).

So I’m going to go further out on that limb to say that I think when it comes to choosing “traffic versus Google PR” that anyone in their right mind would opt for the traffic, right?

Boatloads of traffic!

The Google PR used to be a badge of honor, and many a webmaster or seo expert sweated bullets over this one. Maybe some still do.

However, even the folks at Google cannot or will not tell (or do not know) whether PR really means a hill of beans in the end.

What prompted this post was an inspection this morning of my ezine advertising website.

At one point in its so far 7 year history, it achieved a traffic rank of under 21K and held onto a PR 4 (for this type of niche this was outstanding). Then along came one of those infamous algorithm changes and now… well this morning on my end of the world there is no PR on the site. Zip, zilch, nada.

Now it could be the folks at Google are in some cycle doing updates again. Could be the poor thing just lost out in this latest round of bids for ranking. Be that as it may, thankfully it does sit on the front page for many of the distinct keywords necessary for folks to find it. And that’s what counts.

Google plays with their algorithm so much and so often, you could easily drive yourself insane figuring out your next move. Running around in circles trying to please or appease, you’ll not only get dizzy, but allow much of your competition to race right past you.

What should you be working on? Words. Content. And more importantly, in SEO terms, keyword content. You do have to know the difference between appropriately working those keywords into your content (and which ones are really going to be any use to you in the first place) and cramming them into metas and content like there’s no tomorrow. Do not be short sighted nor mislead by shady tactics.

The time is ripe for the rest of the world to just “do their own thing.” Work your website or blog the way you wish to work it (and start having fun for a change). Go for the gold, go for traffic. Let’s also hope that Google drops this antiquated ranking platform very, very soon.

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Throughout the year, and typically always around holiday seasons, your inbox (like ours) fills up with true and utter junk. However, recently I had a conversation with a client who did not know it was possible to check the origins of any given email before opening it up.

So this post is intended to help anyone unfamiliar with safeguarding their privacy and their computer. I want to be sure that anyone receiving any email from any source (whether you think you know them or not) knows how to check that email before opening it.

We have a current situation that makes this post even more important… a few of our own emails from several of our own domains are currently circulating the net AS IF we were emailing people. We’re not of course. The only time you’d hear from us would be via either Getresponse or Aweber – both double opt in email programs.

However, of late, we’re getting the following notorious-type emails – each appearing as if we are stupid enough to mail something from us to ourselves. We then thought a, “Let’s cover some basics” post was in order.

Many times we get suspicious looking emails. If you’re running a great anti-virus detection program (our preference is Kaspersky), it catches a lot of spam and suspicious emails.

But what about those emails that don’t trigger alerts, the ones that look like they are coming from someone you know. Only when you open it up do you get a clue that hey this might not be from who you thought it was. It’s either crass material, a link to a questionable website, or is filled with gibberish.

Has your friend or business associate suddenly gone mad?

The answer most likely is no. And there is a way to tell:

1. First, highlight (one click) but do NOT open the email

2. If you are using Outlook Express choose Properties, then Details and look in the box labeled Internet headers for the underlying code of the message that isp servers read.

a. The ReturnPath may give you a clue as to who really sent this

b. If X-Original-To and Delivered-To are the same, the chances are very good that this is not from the person you thought was emailing you. The odds of it being legitimate would be minuscule.

3. If you use Outlook, choose Options – look in the box labeled Internet Headers

a. Deeper into the code, [SPF failed… is a sure sign someone has hijacked the email address and is using it without permission and/or the owner’s knowledge.

b. Here’s a little something I found upon close investigation down near the bottom of this Internet Header: “Delivered to trusted network by a host with no rDNS” – another tip off. The domain (in this case one of ours) is legitimate, but the mailing itself originated from a “no rDNS.” A sure indication it’s not from who you think it’s from…

Both #2 and #3 will show you much more information, much of it meaningless to the average internet user, but close observation should be enough to decide whether #6 (below) is in order without opening and reading it.

4. Any email you receive that is using YOUR own domain name, where the From and To are the same address, means that your email account has been hijacked by some idiot. They collect these email addresses from forms on your site or exposed email addresses you kindly provide as clickable links to your visitors. (We get some really weird ones… Sigh).

Chances are you’ll never be able to trace them, but you should report these to your domain hosting support team since they involve your own website domain. Let them know someone is using your email address for spam purposes. Better safe than sorry. When you report it, make it clear this is not you doing it but someone else using your domain. Don’t overlook this step, it could mean the difference between them allowing you to continue hosting or them closing your access (sometimes without notice).

5. Along with a bit of private eye work of your own, we also feel the need to state the obvious; never click on a link in a suspect email. We even go so far as to highly advocate that if you really want to know what the url is (if you’ve chosen to open the email), then copy and paste said url into our browser versus clicking out from the email itself.

6. When in doubt, it’s just better and safer to delete the suspect email regardless.

If you’re thinking of protecting your website’s precious email information, numerous scripts have been invented to try to thwart these criminals, however, very little time passes before these same criminals find a way around them. A good suggestion would be to eliminate the email altogether. Create an image with your email address embedded as a picture and do not make it click-able.

For those using forms, etc., unfortunately you might have to just bite the bullet and keep a close eye on your accounts. The only way to know is when you receive one of this infamous emails from yourself to yourself.

For those just receiving email, do use the steps above if anything looks suspect.

For those with the same troubles above AND you are the domain owner being abused, be sure to follow all the steps, too, and report the issue immediately.

We cannot stress the importance of not believing or opening every piece of mail that comes your way. This past year alone, we know of at least four individuals whose identity was stolen because they really believed the email they received was legitimate.

Here’s to a safe and Happy Holiday season, and awareness as we start a brand New Year.

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Comments, Questions, Feedback? We love comments!

Here on OIMS while we gather intel on the best and brightness ways to internet and social media market your website, we also do have numerous services geared to fixing the problems so many face.

The use of cold calling, direct mail, and randomly harassing people by telephone quickly allow you to discover (if you don’t go broke first) techniques that don’t work or require so much work there’s no fun left to promoting your business.

Unlike these time consuming, futile (and often ineffective) methods, online seo marketing coupled with the proper amount of social marketing, with more than a dash of ezine advertising thrown in, pull customers to you.

Yes, it takes the proper know how and use of the right tools, software, methods, and techniques to make it happen. That’s why we’re in business – to handle your seo and social media marketing. Or to quickly bring you up to speed, even train you to take over, if that’s your goal.

So, was it really coincidence that today Scott found this video? We think not.

No, the video is not ours, but it does represent everything we can and will do for you! Slide past the 10 years plus we’ve been online and start off your New Year right with the most practical ways to market…

OIMConsulting – Market For Me
Whole Hog Blogs
My Wizard Ads

… online and effectively!

Happy Holidays!

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Please leave your comments!

Living in Las Vegas, snow is a rare commodity. It gets cold, and snow up on Mt. Charleston, but generally it’s once in a blue moon for it to snow in the Valley and stick. However, as I type we are getting flurries. Who knows, we might be making snowmen in a little bit (they did on the other side of the valley day before yesterday).

And… in my continuing odd post for the day, I read something interesting in the Las Vegas Review Journal. A commentary written by Gail Collins, a columnist for The New York Times.

I’m not going to replicate the entire article, but the section that caught my eye about dogs:

“Folks at the University of Vienna conducted a test in which dogs were asked to shake hands over and over and over again. If you have any experience with dogs, you will not be surprised to hear that they were absolutely delighted. And they didn’t care about being paid! The opportunity to perform the same trick endlessly with a stranger in a white coat was reward enough.

Then the researchers brought in new dogs that were given a piece of bread as a reward for every handshake. The uncompensated dogs watched, lost their innate love of mindless repetition and grew sullen.

“They get so mad that they look at you and just don’t give you the paw anymore,” said Friederike Range, one of the scientists.

So OK. Dogs are secretly obsessed with fairness. (And bread. Who knew?)”

Strangely enough, as I read that portion it reminds me of so many individuals I’ve “met” online. They work their little buns off for nothing, yet some “bigger dog” comes along, steals all the thunder, and gets all the bread.

This might sound familiar to anyone who’s joined an affiliate program, promoted it with real heart, and gotten squat (or peanuts) for their efforts. While the “big dog” made tons of money from your efforts.

But there is hope… and a way around this… Start your own thing!

However, you must be picky! By that we mean, so specifically “niche” picky that you’ve taken a big old umbrella of a website (or blog) down to its finest points.

“Health” is not a niche, it is an umbrella. However, “colon cleansing” is a specific niche under the umbrella of Health.

“Home business” is not a niche. However, joining a specific home business (or starting your own service or product oriented website narrowed to a single product or service) IS a niche.

This particular blog you are reading right now is NOT a niche. It is an umbrella, encompassing all sorts of niche-like features to internet marketing and social media – from monetizing blogs, to social bookmarking, to freelance writing… and so much more (hang out a while and read the archives there’s tons of help and direction in this here blog!).

Get the idea?

Another valuable thing to keep in mind is choosing something you are passionate about. If you sign up for something that just sounds like a money maker, with no real understanding of what it is or how to run it, what’s the point? You’ll merely be out the money it took to join (and maybe maintain) because you lack passion.

So snow, dogs, umbrellas, niche markets, passion… and that wraps up today’s post

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