Hopefully you are running some statistical accounting method on your website and/or blog like Google Analytics. By tracking the information in and out of your site, you will also be made aware of pages that either got lost in the shuffle, were eliminated completely but still referenced elsewhere on your site (that you forgot to remove the link to), or pages seach engines like Google (for reasons unknown) expect to be there, but aren’t.

These are known as your 404 page errors, and letting them pile up can be a time consuming task to set straight and (potentially) hurt your standings.

Mostly they are just a pain in the neck to get search engines like Google to stop seeing. In fact, years ago on a completely different hosting server, I did use the cgi-bin (we don’t now). And, even though the hosting had changed numerous times, those cgi-bin 404 errors kept haunting me. So when I saw a recent incoming newsletter about this problem, I figured it’s a good time to give everyone either a heads up or reminder to track these down and eliminate them.

In fact, Mary Peng of Web Analytics World has recently put out an article on how to make the most of those inevitable 404 errors. She writes:

No matter what type of site you may have, 404 errors may cost you something. It might not be money, but it’s costing you something. Retail sites could be losing money. Other types of sites, however, may be losing something just as valuable… pageviews… return visitors… things like that….

The truth is, your site could potentially do that extra 10-25%, you just don’t benefit from it because your visitors are encountering 404 page not found errors. These visitors can be potential browsers and buyers, but once they hit that 404 page, they’ll leave and bring their money to another site.

Within her article, she also suggests another resource that gives you some great suggestions on how to fix up your 404 errors.

You’ll also discover some very interesting and creative ways you can make those dreaded 404 errors more entertaining. Here are more cool ways web owners have created their 404 pages.

So don’t wait too long. Do stay on top of these “lost pages.” Put them to valuable use and never lose another visitor to your site again.

Comments Welcome! Please Add Yours!

During the past week, we’ve been super busy!

A great addition to our Whole Hog Blog family is the not-for-profit website and blog for ALS of Nevada. The entire state of Nevada coverage for ALS patients and their caregivers is provided by just three individuals (and an outstanding Board of Directors). Two people cover the state, with another fine individual up in the Reno area providing assistance to those in need suffering from Lou Gehrig’s disease.

We’d like to ask you to please visit the site, comment on the blog, and help get their traffic and alexa rankings rolling.

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We’ve also added a blog to My Wizard Ads, an ezine advertising information blog. “Diane’s” first true business online after a several year stint as a publisher herself (weird talking about myself in the third, or would that be fourth (?) person). Day in and day out I field questions for not just the new but veteran internet marketer. Ezine advertising gives people the freedom to use other people’s lists as contact points to announce and promote the businesses and programs they join online.

Again, a visit to that new blog and your comments would be greatly appreciated, too.

Both of these new additions have do-follow linking, so your trip gains you that valued backlink in the process.

Enjoy!

You’ve got to admit that blogs that give you visuals help ease the “text only” versions, and tonight I was lucky to come across a free to join website called Acobox.

Sort of along the Flickr line, Acobox gives you free signup access as either a blogger or a photographer (actually as a blogger I do see I have the ability to upload images to their site).

Then you just go hunting for interesting pictures they call “hotlinks.”

For example, you’re looking at one right now.

It was very easy to get and insert, too – don’t you just love that!

This particular image came from their Animals Gallery under Birds, which lists 316 additional images. And, of course if you opt to add yours into their system, just think of the advantages of having your images hotlinked on other peoples websites and blogs.

The only trouble I seem to be having is what I see inside the wp-admin is space between the picture and my words. Outside on the blog, the words hug tight to the image. I’ve tried playing with the horizontal alignment, but it doesn’t seem to do much of anything (sorry I’m a bit of a stickler, but I’m sure there is a workaround for this).

Oh and as the title tells you, this isn’t just for bloggers. Website owners can come to Acobox and get their images, for free, too!

So don’t be shy. Again sign up is free, and I had this image inserted in the blink of an eye.

Enjoy!

It’s got to be pushing 8 years since I spoke with Armand Morin. I remember at the time (discussing a headline on a website) the one little tip he gave me that was so simple, yet made a world of difference. He said, “Add an s.” Yep, that was it, but think about it.

Put it here.
Puts it here.

Which sounds “easier?”

That said, I decided today we would do a post about Armand’s affiliate program. Since we are currently investigating his Placement Locator, we figured you, too, may be looking for software programs to either use and/or promote. Here’s some information to help you make up your mind if his program is right for you:

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Quick Description
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Generator Software has one of the longest standing affiliate programs on the web and with best selling products that have stood the test of time, it looks to be one of the premiere affiliate programs to join.

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What I Like
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First and foremost, this affiliate program is managed which makes a major difference. That means if you have questions, there is someone there to answer them.

The commissions are great and what’s even better is the retention. They have such a low refund and on average, when a customer buys a product from Generator Software for the first time, that same customer will typically purchase 2-3 more within the next 4 months – all of which you receive back end commissions on!

They also provide weekly training covering a wide range of topics such as generating traffic, PPC marketing, building your list, designing review sites as well as some fundamentals like the basics of building a good affiliate business.

The other major piece worth noting is the fact that it’s a 2-tier affiliate program. That means it’s possible to generate a residual income from people you refer to the affiliate program who then make sales.

Finally, if you like Generator Software products then it’s worth being an affiliate as they provide insights and advanced notice on all new products and releases.

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Things To Watch For
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As with any affiliate program, you still need to take action!

Although the Generator Software team provide lots of prewritten emails, templates and tools (and they add new material all the time), it’s still worth noting that you won’t generate any sales unless you actually use their information.

Furthermore, it’s probably in your best interest to use the pre-written material as a guideline and then tweak it to fit your own personality or writing style.

The last thing to watch for are their rules and regulations.

You can NOT purchase their products through your own affiliate link and it’s important to know that otherwise you could be removed from the affiliate program.

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Conclusion
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The Generator Software affiliate program is definitely one of the best programs to join online and it’s stood the test of time.

With 11+ years under it’s belt, it continues to grow and prove why Generator Software is one of the most recognized brands for online entrepreneurs. The products are rock solid and they sell well which are all good signs for affiliates.

For more information on this program click here.

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Don’t forget to have your say! Comments Welcome!