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Diane Scott is the persona of two great friends living on opposite ends of the country. We have spent that last decade(+) online making our livings by analyzing and applying search engine optimization, traditional internet marketing, and social media strategies. We test, evaluate, recommend (or not) methods that work to promote your website/blog and increase website traffic. We hope you enjoy your visit.
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Posts Tagged ‘truth’

Finally Truth Will Out The Skinny On Page Rank

Tuesday, November 25th, 2008

Yeah! While we tell people this day in and day out, there are still a few doubting Thomas’ out there that believe nothing tops a good PR ranking.

Yes seeing that little green bar means a lot to some, but we’ve also seen hundreds if not thousands of “stories” online. By stories, I mean as we visit sites with decent PRs, a check of their TRAFFIC stats often shows they are getting little if any visitors.

So what’s the big deal about PR anyway? Which would you prefer… a nice PR or thousands of visitors, search engine spiders, and rss feeders crawling all over your website and blog?

Sort of a rhetorical question isn’t it…

But, why take our word for it? Here’s a recent quote from none other than Matt Cutts of Google fame himself: (more…)

Status Quo Facts That Will Boil Your Blood

Sunday, October 26th, 2008

One of our “tenets” in our tag line for this blog includes “hot topic news” and this most certainly fits the bill. Please read on!

I must be having withdrawal symptoms since my favorite MSNBC news shows air only Monday through Friday. So it’s digging deep into our local, “switch sides every other day” (sound familiar?) local newspaper, The Las Vegas Review Journal that grabbed my attention this morning.

Actually much of the following - other than my own two cents - comes from a section of the paper, the Las Vegas Sun (don’t ask me what their relationship is - but the one does stick in parts of the other). And, just so you know up front, the Las Vegas Sun endorses Obama.

The first tidbit I’d like to share is along the lines of “is wealth distributed properly in this country.”

Here’s a shocker for all us working “Joes and Janes” (thanks Palin) - from Sunday’s Parade Magazine:

(more…)

Thinking Of Keeping This to Ourselves It’s That Good!

Friday, July 25th, 2008

Welcome to the beginning of hopefully a wonderful weekend for everyone!

I’ve had a small file of things to blog about going for the past several days, but always find there is one more thing to do before I can get to doing what I love to do… write!

But, there is a lull in the storm, so I’m picking something that I should have blogged about a long time ago. However, if truth be told, I’ve been greedy and keeping it to myself LOL! (more…)

Why More Serves You Better Than You Might Think

Saturday, July 19th, 2008

So they came! Hooray! But are they staying?

Today’s discussion is about how to encourage people to dig deeper on your website and/or blog to get at the truth, value, potential of what you have to offer.

Website owners have the ability to quickly move us around their pages with simple click on links and a bit of code (shown below).

Bloggers have at their disposal a really simple (more…)

Why Grassroot Movements Work and What’s Up With That Money Thing Anyway

Saturday, June 14th, 2008

Today, you’ll notice a new 125×125 widget on our blog (over there by the Entrecard on the right go ahead look!), and by the time you get done reading this post we’re hoping (betting?) you’ll be excited about the prospects of this NEW GRASSROOTS MOVEMENT, too!

Announcing… Buy From Bloggers A New Grassroots Revolution!

Okay so what’s so special about BFB? While this may be obvious to most - and the end game goal for many - the truth (cold hard reality) is a far cry from fact… more often than not (more…)

Time To Talk Video Again And Why Your Website or Blog Is Losing Out Without It

Wednesday, June 4th, 2008

Back on the 15th of February, we did a post about YouTube videos. In that post, we talk about the benefits of putting video on your site either by creating it yourself (a possible chore) or pulling in existing videos from YouTube and other video storage web sites.

The simple fact is videos are good business. As a marketing strategy, not using video is not a very bright thing to not do.

People love watching videos! Whether entertainment or to learn specific marketing techniques or review programs and products prior to purchase, having video on your site is a for-certain winner.

Also back in February, we started our test of (more…)

Have You Spottted Your Page Yet?

Wednesday, May 14th, 2008



In our continuing quest to bring you viable ways to bring traffic to your website and/or blog, tonight’s writeup is about Spottt.com (do note the THREE t’s in Spottt).

While many believed that banners were dead - a complete waste of time to use to draw visitors to your website (website also meaning “blog” of course) - our stats prove that nothing could be further from the truth.

(more…)

Duck Duck Guru To Increase Website Traffic Or Just Go Broke

Monday, May 5th, 2008

Or When Do You Stop “Learning” and Start Doing?!

Unless you are in a position to inherit money, get continuous cash gifts from relatives, or win by chance in Las Vegas (after parting with your own money first on that chance), nothing comes to mind where a person can sit still and rake in money (okay nothing legal that is).

Not offline. Not online.

Even the money making programs out there that tell you “no this” or “no that” don’t really mean it at all. The fine print, if they even bother to put fine print on the page, would read, “But the more effort, time, and money you put into this, the more successful you might be.”

End of story.

Same goes for the ever popular “guru following.” Now I am not slamming gurus, they are actually some of the smartest people on the internet. They know. They share some. They anticipate you will return to get the next piece. And the next, and the next, and the… well you get the picture. Granted, information. But will you ever really get going doing what you need to be doing or will you fear you need more pieces and do nothing (and nothing could be further from the truth).

Very few people on the internet say, “Here you go!” and give you everything you need. Very few people will continue to give you even more information to learn more or stay current with rapidly changing online techniques without some expectation from you.

Some would tell you that it is because one person cannot possibly want (or need) to “know it all at once.” (Pure fabrication)

Others will never tell you outright, but the truth is if “it” is given to you in bulk, will there be any reason for you to return? They fear your fickleness.

And, to be perfectly honest, people are fickle.

Witness the statement made at the top of this article. Where else in the world would you really think to yourself, “Oh good, I’m gonna get rich by not doing a thing!” Go ahead, re-read that. Sounds ridiculous because it is ridiculous.

That’s not to say there are not great programs out there to work. The emphasis, of course, lies on your willingness to become active and engage in the process to make it happen.

[A word of caution: If you are lazy and broke, do not exacerbate that condition thinking the internet will solve your problems.]

If you are able and willing, the internet can bring you wonders you never dreamed possible. No where else is it possible to meet and make friends with others from around the world. Friendships just as solid as if they were your next door neighbor (and maybe even more so in some cases).

There also are numerous methods to use when you’ve chosen a project to work diligently. Advertising and marketing online abounds, but again caution is in order. Throwing money at something, without a passion for that something, is no better than walking into a casino and handing your money to the doorman (if they had them), turning around, and leaving.

As you study your options online, all sorts of traffic-driving techniques may intrigue you. Many with (false) promises of the ease and viability with which it can happen. After a decade online, and in the marketing arena itself, I can with all honesty say there is nothing that does not require effort on your part - physically and economically - to make it happen. In particular - time and money.

Money is obvious, some services and methods are going to cost the green stuff. Time, however, and the concept of “I want it (or expect it) now” can be mind boggling. Ask yourself, do you get every job you apply for in the real world? Didn’t you have to prepare for the interview, dress the part, interact with others, and then wait for the phone call that might mean you got it? Time does not mean something else online, it’s just that… time. And being online means alloting proper amounts of it from all angles.

Okay, if you’ve made it this far (and I thank you!), then you deserve a reward. The key is to combine what you love with what you join and use both traditional and web 2.0 techniques to tell the world, “Hey here I am! Come visit me!”

Ah, there’s the rub. But it can be done in an amazingly short period of time - like visitors arriving today if you do it right.

Will they buy from you? Ask yourself instead, “Should they.” If you are willing to engage your visitor and give them a reason to come to you, really care that they do come, referencing to “time” above and the answer is yes.

Visitors arriving immediately. Staying and returning to talk with you. Yes the adage, people buy from people they feel they know is very true. You just need to help them discover who you are.

Yes, it really can be done and there are honest people out there willing to help you on the right road to doing something you love - now and forever.

Change fickle to “finally!” and learn the skills to get your job done.

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ABOUT THE AUTHOR

Theresa Cahill and her partner Jeff Greer publish their OIMS blog under the pen name Diane Scott. They cordially invite you to see for yourself how to increase website traffic using a combination of how to strategies and you. Visit today, stay for life.


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