Okay, based on previous posts, you know that Susan Boyle knocked my socks off this past year. With a voice of an angel, she’s realized her dream and her album is out.

All indications are it could be THE hit of the year.

So my hat’s off to Susan for sticking to her guns, avoiding pulling out all the stops and (deliberately) coming in at second place on Britain’s Got Talent.

In the long run, I believe this was a wise strategic marketing (and emotional) move on her part

Read: ‘I Dreamed a Dream’ could become bestseller of the year (video)

And Happy Upcoming New Year to All!

I promise this will be a marketing post, but I’m going to use a few real life – non-marketing examples – to make my point.

Having never heard of Susan Boyle before my father sent me an email of her YouTube audition, I never dreamed I’d get this wrapped up in a show that isn’t even based where I live (the U.S.). I know there are millions of American Idol fans out there, but I’ve just never gotten into the whole AI thing. Frankly, it is the (American) judging team that turns me off, particularly Simon Crowell (when he’s in the United States). However, in Britain on BGT, Simon turns into a completely different person. He’s insightful, helpful, and a nice guy… go figure.

But this isn’t about Simon, this is about fame coming too fast, cold feet, internet marketing (yes I promised), and examples of what happens when you don’t really think things through. (more…)

If you missed this earlier post about Susan Boyle then I’d say you’ve been living under a rock, but I’d mean it kindly. Susan has the entire world on the edge of its collective seat, and last night was her second chance to shine on Britain’s Got Talent.

If you haven’t heard her sing yet, start by listening to her audition first.

That one they didn’t enable embedding, so you will have to head to YouTube, but do it’s really worth it. Even if you’ve heard her already, hearing it again will just make your heart sing.

And last night, while I agree that someone (I hear coaches from Britain’s Got Talent?) tried to influence the way she does her thing, it only took a stanza for her to get back inside herself, dig deep, and pull out what we all were waiting so breathlessly to hear… SUSAN singing.

To rate Susan’s second time on the show you’ll have to click the link to get over to YouTube.

In the meantime, they have let people have access to this second round, so for your viewing pleasure on this wonderful Memorial Day, we present the talented Susan Boyle singing “Memory” from the musical Cats.

THE EMBEDDED VIDEO USED TO SIT HERE – they disabled the streaming so just use the link above (the voting one) to get to Susan Boyle’s semi-final video.

Before you leave – or better yet look around for marketing and advertising helps, tips, and how to’s on this blog – there is a reason (besides her voice) that Susan is bringing so much hope to so many. And a reason as to why this post is up today.

With the world in the shape its in, yes the entire world, don’t we all appreciate a moment, that little ray of sunshine that says everything is going to be okay?

Susan Boyle is also a living example that you should pursue your dreams be they online or offline without hesitation. It took her 47 almost 48 years to get where she is right now.

Those online thinking it will be or should be a breeze to riches, think again. Nothing, absolutely nothing, happens overnight. Nothing happens without putting in the time, putting forth tremendous effort over and above anyone else in your chosen niche or product promotion.

For those looking to make a living online, use Susan Boyle as your example. Remember to stay the course, remain true to yourself and your goals, and work you arse off to get what you want… success!

Happy Memorial Day to those in the U.S. and a wonderful upcoming week to all!

The only thing I will say is 1) get tissues ready; 2) watch all the judges faces and the audience; 3) use headphones if possible; and 4) thoroughly enjoy yourself! You deserve this so click here! – and remember… never give up!