The other day while visiting and reading a favorite blogger of mine, Lisa had a guest writer post that really struck the right nerve for me. I’m sure it will be true for you, too.

It was another way of looking at success versus failure. Actually, it was much clearer than that – how “Success is not the opposite of failure; it’s merely the other end of the see-saw”.

Succinctly put, without failure, we would never move forward. If life came easily, we would not have to try. Sure we need successes in our lives, but if we cringe at the word “failure” and spend all our time avoiding it, when do we step up to the plate and really give something our all?

The other message writer Brian V. Hunt inspired me with is the thought of how to wake up and approach each day. To, honestly, embrace failure as a friend. He actually has written an entire section on “How to Court Failure”.

Interesting things start to happen when you stop looking at the word from the negative – and no this isn’t some law of attraction post (although it sort of is). My words cannot do justice to the value of reading Brian’s post on Lisa’s blog the other day.

By changing the way we look at success and failure, our family life changes, our business lives change, our friendships change. For me, the affect has been a very positive one, so a big thanks goes to Brian for writing, and Lisa for posting!

My suggestion, and challenge, for you today is to read it, too.

Then be sure to COMMENT and tell me what you think. All the links will open in new windows, so you can return here easily.

With the Super Bowl taking up most of today, that’s still no reason to miss out on some potential money making ideas for yourself online.

And we’ve got a truly interesting idea for you today.

Almost nine years ago, when I was just getting into the publishing online business, a friend of mine was running (and may still be, we fell out of touch) a highly successful catalog-type business – yes from online!

At the time, I was extremely busy doing other things, although in the back of my brain I knew she was on to something.

So, lucky you! This morning I came across how you can grab yourself a Free copy of Retailers Forum Magazine.

RetailersForum is going digital. Until recently it was only available in its offline form. However, now they plan to each month – on the 1st of each month – release their current free digital version!

What you’ll find are wholesale items like:

o Jewelry
o Apparel
o Gifts
o Novelties
o and more

They are even throwing in “informative business articles.”

RetailersForum offer to you is straightforward and very simple. They are inviting new startups or established businesses who need to find merchandise to read their free magazine!

Let’s face it, with times like they are having options to make money online is without a doubt critical. This company has been around so long that they helped others back during the recession of the 80s and 90s.

RetailForums has been in business since 1981, and it’s definitely worth a little effort on your part to visit that link above (put down the nachos for just two seconds) and see what they can do for your business online and off!

Enjoy!

Telling you video is huge is a bit redundant at this stage, however… video is huge.

The question you need to be asking yourself isn’t “should I be using video,” but “how do I get the most out of putting my videos online.”

That’s where this great sticky tips on videos comes in handy, compliments of Webproworld.

Your videos are found via “clues on the page” where your video file is embedded. The discussion does cover both hosting videos on third party web sites like Viddler and the all-famous YouTube and the pros and cons of self-hosted videos.

Spreading your videos around is also a good thing. We’ve found that while you could host the video yourself, viewing times are greatly “speeded up” for your viewer when they are hosted on sites optimized for video viewing.

In addition, pick your third party hosting sites carefully. For example, should you choose Viddler, you are able to edit the title (use your keyword in the title), provide a (keyword rich) description, and tag it. YouTube is great, but at the moment spots like Viddler top our list. And, search engines pick up your video very quickly!

Here’s a bit more about optimizing your video online, condensed, of what you’ll find when you visit the Webproworld forum link above:

1. Sitemaps …video sitemaps are a recommended way to give Google information about the video content of your site…

2. RSS Feeds …Google loves to crawl RSS feeds of various types, and this includes RSS feeds that focus on video content…

3. Metadata …metadata is the best source for search engines to determine what your video is about…

4. Provide a transcript …embedding a transcript in the video viewing page will provide the search engines with a wealth of content to index…

5. Optimize the video page …where the video is embedded focusing on the key topics of the video. Context seems to be an important factor…

6. Use friendly URLs …provide the search engines with additional clues as to the relevant topics of the video.

7. Be consistent when distributing your video …this will give you more opportunities to show up for your target term…

8. Prepare for the future of video search …By taking these steps now, your videos can remain relevant as search engines improve their scanning and indexing capabilities.

Again, a trip to the forum is in order to fill in the gaps of what I did not include.

Also, the responses to this sticky post on video optimization are worth the read.

Not everyone is prepared to jump on the video bandwagon at the moment, but arming yourself to use this immensely popular form of internet and social media marketing in the future is a sure winner.

Related articles

• Netvibes: The new social media dashboard (vator.tv)
• YouTube Video Alerts For Your Inbox (performancing.com)
• Viewzi Launches Site Search (centernetworks.com)
• Sitemap Submission Made Simple (googlewebmastercentral.blogspot.com)

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