Reading blogs is an amazing way to keep up with that worth keeping up with (say that 10 times fast), and today is no exception.

While over at BlogCatalog, I ended up twittering a bit (it has been a while, but I’m doing an experiment now).

Which lead me to today’s writeup. Discover Niche Social Networking by Katy Castro.

Katy makes several very fine points about using social media to market, and why you may or may not be seeing the “results” you were hoping for.

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Larry Brauner of Online Social Networking makes an interesting (and perhaps obvious) point. After attending a webinar, he brings home a point that maybe some of us ARE missing.

Do you follow blindly what your “guru” is telling you? Does it often seem that by the time you get to “do it” the doing has already been done to death? Do you always have that “missed the boat” feeling?

Maybe there is a reason…

Larry speaks out about the human tendency to “flock,” and questions whether that is a wise internet marketing (or social media marketing) strategy.

We were recently enrolled taking a very publicized course about social media. We did withdraw from that course when it appeared that the areas for marketing where oversaturated and perhaps not the best choice. Another case of too little too late (and at a very expensive price tag to learn the lesson!) ??

Larry’s point of zagging if everyone is zigging is a point we should all take to heart. Doing our own thing, planned mine you, not mindless, has always served us well.

Thanks Larry for the reminder!