I’m going to go out on a limb here and say that Google’s page rank is finally meeting its (long overdue) end.
I don’t know how many pages I’ve visited of late that get decent (or boatloads of) traffic yet have no or very low PRs. In reverse, you’ve got the huge PR website, yet you can easily tell (via add ons, etc.) that no one knows they even exist.
For further proof, head to the Google search itself. Type in anything you want (I typed in “latest news google pr“) then start scanning and researching the leading results. For my particular phrase, front page results reflected posts and web pages posted last month to several years ago. I did check the “pr” and “alexa” for many of them. No surprise to find that front page results included sites without any PR at all – along with some with traffic so minuscule anyone would be shaking their head over “why the front page?” (Maybe our accompanying illustration helps reinforce the head scratching, mind boggling way this is all “determined.”)
It’s fact – while there are popular sites (depending on what you type) like WebMD or Amazon in your search results, you always find within those same front page results websites with no PR and a variety of traffic (low to high).
So I’m going to go further out on that limb to say that I think when it comes to choosing “traffic versus Google PR” that anyone in their right mind would opt for the traffic, right?
Boatloads of traffic!
The Google PR used to be a badge of honor, and many a webmaster or seo expert sweated bullets over this one. Maybe some still do.
However, even the folks at Google cannot or will not tell (or do not know) whether PR really means a hill of beans in the end.
What prompted this post was an inspection this morning of my ezine advertising website.
At one point in its so far 7 year history, it achieved a traffic rank of under 21K and held onto a PR 4 (for this type of niche this was outstanding). Then along came one of those infamous algorithm changes and now… well this morning on my end of the world there is no PR on the site. Zip, zilch, nada.
Now it could be the folks at Google are in some cycle doing updates again. Could be the poor thing just lost out in this latest round of bids for ranking. Be that as it may, thankfully it does sit on the front page for many of the distinct keywords necessary for folks to find it. And that’s what counts.
Google plays with their algorithm so much and so often, you could easily drive yourself insane figuring out your next move. Running around in circles trying to please or appease, you’ll not only get dizzy, but allow much of your competition to race right past you.
What should you be working on? Words. Content. And more importantly, in SEO terms, keyword content. You do have to know the difference between appropriately working those keywords into your content (and which ones are really going to be any use to you in the first place) and cramming them into metas and content like there’s no tomorrow. Do not be short sighted nor mislead by shady tactics.
The time is ripe for the rest of the world to just “do their own thing.” Work your website or blog the way you wish to work it (and start having fun for a change). Go for the gold, go for traffic. Let’s also hope that Google drops this antiquated ranking platform very, very soon.
Here on OIMS while we gather intel on the best and brightness ways to internet and social media market your website, we also do have numerous services geared to fixing the problems so many face.
The use of cold calling, direct mail, and randomly harassing people by telephone quickly allow you to discover (if you don’t go broke first) techniques that don’t work or require so much work there’s no fun left to promoting your business.
Unlike these time consuming, futile (and often ineffective) methods, online seo marketing coupled with the proper amount of social marketing, with more than a dash of ezine advertising thrown in, pull customers to you.
Yes, it takes the proper know how and use of the right tools, software, methods, and techniques to make it happen. That’s why we’re in business – to handle your seo and social media marketing. Or to quickly bring you up to speed, even train you to take over, if that’s your goal.
So, was it really coincidence that today Scott found this video? We think not.
No, the video is not ours, but it does represent everything we can and will do for you! Slide past the 10 years plus we’ve been online and start off your New Year right with the most practical ways to market…
This morning while participating over at ForumFinder [40,466 Alexa traffic rank], my eye was caught by a particular post at U-G-H [108,508 Alexa].
The post itself, One Step Closer to the Living Room YouTube Goes Widescreen is not only interesting in terms of YouTube, (can you guess what YouTube is up to now? LOL), but in the formatting – the WAY – in which the post is constructed.
Yeah! While we tell people this day in and day out, there are still a few doubting Thomas’ out there that believe nothing tops a good PR ranking.
Yes seeing that little green bar means a lot to some, but we’ve also seen hundreds if not thousands of “stories” online. By stories, I mean as we visit sites with decent PRs, a check of their TRAFFIC stats often shows they are getting little if any visitors.
So what’s the big deal about PR anyway? Which would you prefer… a nice PR or thousands of visitors, search engine spiders, and rss feeders crawling all over your website and blog?
Sort of a rhetorical question isn’t it…
But, why take our word for it? Here’s a recent quote from none other than Matt Cutts of Google fame himself: (more…)
