More often than I’d like (okay I really enjoy it but you have to be careful), taking a trip around the root directory of one’s host and/or the admin areas of wordpress blogs (or any type of database-driven “website) means finding ways to cut back on the use of resources.

Recently, and forgive me but I cannot remember where I was or who said it, but they quoted Yanik Silver as saying if you are running more than (more…)

I’m going to go out on a limb here and say that Google’s page rank is finally meeting its (long overdue) end.

I don’t know how many pages I’ve visited of late that get decent (or boatloads of) traffic yet have no or very low PRs. In reverse, you’ve got the huge PR website, yet you can easily tell (via add ons, etc.) that no one knows they even exist.

For further proof, head to the Google search itself. Type in anything you want (I typed in “latest news google pr“) then start scanning and researching the leading results. For my particular phrase, front page results reflected posts and web pages posted last month to several years ago. I did check the “pr” and “alexa” for many of them. No surprise to find that front page results included sites without any PR at all – along with some with traffic so minuscule anyone would be shaking their head over “why the front page?” (Maybe our accompanying illustration helps reinforce the head scratching, mind boggling way this is all “determined.”)

It’s fact – while there are popular sites (depending on what you type) like WebMD or Amazon in your search results, you always find within those same front page results websites with no PR and a variety of traffic (low to high).

So I’m going to go further out on that limb to say that I think when it comes to choosing “traffic versus Google PR” that anyone in their right mind would opt for the traffic, right?

Boatloads of traffic!

The Google PR used to be a badge of honor, and many a webmaster or seo expert sweated bullets over this one. Maybe some still do.

However, even the folks at Google cannot or will not tell (or do not know) whether PR really means a hill of beans in the end.

What prompted this post was an inspection this morning of my ezine advertising website.

At one point in its so far 7 year history, it achieved a traffic rank of under 21K and held onto a PR 4 (for this type of niche this was outstanding). Then along came one of those infamous algorithm changes and now… well this morning on my end of the world there is no PR on the site. Zip, zilch, nada.

Now it could be the folks at Google are in some cycle doing updates again. Could be the poor thing just lost out in this latest round of bids for ranking. Be that as it may, thankfully it does sit on the front page for many of the distinct keywords necessary for folks to find it. And that’s what counts.

Google plays with their algorithm so much and so often, you could easily drive yourself insane figuring out your next move. Running around in circles trying to please or appease, you’ll not only get dizzy, but allow much of your competition to race right past you.

What should you be working on? Words. Content. And more importantly, in SEO terms, keyword content. You do have to know the difference between appropriately working those keywords into your content (and which ones are really going to be any use to you in the first place) and cramming them into metas and content like there’s no tomorrow. Do not be short sighted nor mislead by shady tactics.

The time is ripe for the rest of the world to just “do their own thing.” Work your website or blog the way you wish to work it (and start having fun for a change). Go for the gold, go for traffic. Let’s also hope that Google drops this antiquated ranking platform very, very soon.

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Here on OIMS while we gather intel on the best and brightness ways to internet and social media market your website, we also do have numerous services geared to fixing the problems so many face.

The use of cold calling, direct mail, and randomly harassing people by telephone quickly allow you to discover (if you don’t go broke first) techniques that don’t work or require so much work there’s no fun left to promoting your business.

Unlike these time consuming, futile (and often ineffective) methods, online seo marketing coupled with the proper amount of social marketing, with more than a dash of ezine advertising thrown in, pull customers to you.

Yes, it takes the proper know how and use of the right tools, software, methods, and techniques to make it happen. That’s why we’re in business – to handle your seo and social media marketing. Or to quickly bring you up to speed, even train you to take over, if that’s your goal.

So, was it really coincidence that today Scott found this video? We think not.

No, the video is not ours, but it does represent everything we can and will do for you! Slide past the 10 years plus we’ve been online and start off your New Year right with the most practical ways to market…

OIMConsulting – Market For Me
Whole Hog Blogs
My Wizard Ads

… online and effectively!

Happy Holidays!

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Please leave your comments!

As online readers, we all have an immense arsenal of potential ways to track this and that as it strikes our fancy. And today, I’m going to let you in on a secret you may not be aware of…

You must have noticed how we really stress the value of commenting at the end of each of our posts… right? You have noticed, yes?

We’ve done write ups about dofollow and nofollow, and the value of free marketing and advertising yourself through the simple process of replying to posts you read on blogs.

FREE marketing! Yes, the few moments you take to make a truly constructive reply to any post on any blog can (and does according to our tracking stats) bring you free visitors to whatever link you choose to use as you fill out the comment form.

It’s so darn simple, and free, that after reading you’re crazy if you’re passing this up.

And this tool – Co.mments.com – allows you to easily access blogs you’ve asked questions on, and hope to hear from either the blog owner or one of his or her visitors to get the answer to your question.

Of course, that’s just one idea and way, to use this marketing tool.

Okay, not everything is worth commenting on. Maybe your brain has taken a siesta and nothing comes to mind. But, let’s face it, as humans we all have thoughts, opinions, experiences, and questions about something. It’s just built into our DNA to have our say.

That’s what those commenting boxes are for! And, repeating myself yet again, you’d be crazy not to comment. It’s FREE marketing.

I’ve started our own comment tracker using the above Co.mment website.

If you’re a blogger, especially a WordPress user, than you most likely have the Sociable plugin (if not, get it). Co.mments is one you can activate that will allow your visitor to quickly add individual posts of COMMENTS to conversations they wish to follow.

As an online internet marketer, start your own Co.mments account. This way, you can quickly and easily keep track of posts that you are:

1. Interested in hearing what others have to say

2. Waiting perhaps for an answer to a question you ask

3. Begin the process of networking within that post with the other readers of that post.

Be you blogger or marketer (or both), it’s fast and easy to create an account. You’ll then get your own (see ours above) web page link for quick access (bookmark it and refer to it often!), along with a feed that you can use perhaps on a Squidoo lens or….

Those who comment on a regular basis will see the value in this great tool. Those who are not yet using commenting to its fullest can now start that ball rolling with ease.

Sign up for your own Co.mment account today (it’s free!).|

SPECIAL NOTE: As SEO testers, we’re also interested in how (or if) this particular social marketing tool shows up in the search engines. With a PR of 5 and Alexa rank hovering at the 83K mark, not testing this would be a huge mistake. So bloggers, be sure to offer this as an option for bookmarking on your blog. And marketers, it’s such an easy way to keep track of where you’ve been it would be silly not to use it. All your comments, one page (your own!), and a quick reference guide as you check back on your favorite posts.

You’ll find our Co.mments icon right below here… it’s the orange one with the slanted row of dots on it in the “Be Sociable Please Tag Us” section. Click it, track this and/or any of our posts, and see how very easy your commenting life becomes

After Posting Update: Just found this Christmas song on JuliesJournal and wanted to add it to this post. A bit off topic, but it’s very cool. Enjoy!

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Okay now here’s you chance, don’t pass it up. Take one minute and let us know what you think! Your feedback and input do matter to us! Leave your comment!