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Who Are We?
Diane Scott is the persona of two great friends living on opposite ends of the country. We have spent that last decade(+) online making our livings by analyzing and applying search engine optimization, traditional internet marketing, and social media strategies. We test, evaluate, recommend (or not) methods that work to promote your website/blog and increase website traffic. We hope you enjoy your visit.
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Posts Tagged ‘search engines’

Review of Smart Blog Commenting for Social Media Marketing Video

Wednesday, December 3rd, 2008

One of the most valuable, free, and overlooked forms of marketing and advertising is commenting on blogs. We state it over and over at the end of every post we make, and while many take us up on the offer, there are hundreds if not thousands who visit and completely miss the boat.

Below, we’ve inserted a video that will give you complete and meaningful instructions on how to choose the right blogs to comment on, why, and the tools to set this all up to make your life a whole lot easier (and all the tools are free). (more…)

How To Make Your Titles Search Engine Friendly

Tuesday, December 2nd, 2008

We love descriptive blog post titles. However, like any type of advertising, especially solo ads, article titles, and (of course) blog post titles, create them too long and you’re wasting not only a lot of usable space, but hindering your search capabilities.

That’s why we are testing (more…)

Taking the High Road As Our Test Continues

Tuesday, November 18th, 2008

This morning, following along the lines of yesterday’s post about Qassia, I just could not bring myself to type in junk. Sorry, must be me, but what someone had for breakfast is not my cup of tea (no pun intended).

So, I chose the high road, writing off-the-cuff. In other words, my experiment this time around opted to choose the “Unpublished original intel” option, and give it a go right from their website.

Here’s what I ended up writing (remember it’s not rocket science LOL!): (more…)

Revisiting An “Oldie” But Potential Goodie Social Media Linking Service

Monday, November 17th, 2008

Quite a while back, when Qassia first announced itself to the social media community and internet world at large, we did a post about it.

There’s a lot more substance to this post, I swear, so click to (more…)

The Care and Feeding of Your Ventures Online

Saturday, August 30th, 2008

Once again another week has come and gone without a single post made to this blog. I cannot believe it - and I’m highly disappointed in myself. I have reasons - wonderful clients and customers needing personalized attention - but not posting is having an effect on the headway we’ve made on this blog.

The obvious point is when you get traffic to anything - and in this case a blog - you must sustain that traffic or watch your Alexa ranking (some indication of the volume of traffic) rise and fall with the tides.

With Linda’s huge successes, and those of our fellow Whole Hog Bloggers, we strive to also stay on track with this whole “get traffic” thing ;)

If you don’t post at regular intervals (and often) your traffic obviously fluctuates. The reasons for this are two-fold. (more…)

Have You Plurked Today? (And Celebrating Our 100th Post!)

Monday, July 21st, 2008

The world is full of ingenious people, and those that bring these geniuses to our attention. Tonight is no exception when I came across first Rockfuse, and then followed that post on to The Sleepy Geek. Both blogs are talking about a new Wordpress post updater called (no surprise here), the Plurk updater.

So what in the world is Plurk?

To start you off, here’s a screenshot, (more…)

Jumping Back to Jumptags For A Real Boost in Backlinking

Monday, July 7th, 2008

Four prior posts, to date, have discussed the advantages of using Jumptags as a social book marking tool for your website and/or blog.

These posts have included proof that just taking a few seconds of your time each time you make a post - or even add a new page to your website - to log into your Jumptags account means multiple links in the search engines extremely quickly (we’ve even got pictures).

So why am I returning today to talk once again about the beauty of back link building with this social media strategy?

First, because (more…)

Facebook Replacement? Try This New Small Business Social Network

Thursday, July 3rd, 2008

Networking is a must if you plan to run any type of successful business online. Even if your goal isn’t to “make money” you still need resources that help you locate like-minded individuals. (more…)

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