Posts Tagged ‘search engine’

Feedburner Still A Useful Tool In Your Marketing Arsenal?

Monday, September 15th, 2008

For anyone using RSS in any way, shape, or form, it’s always been highly advantageous to turn your feed into a Feedburner feed. With an Alexa ranking of 399, as I write, well that just speaks volumes in and of itself.

However, “recently” Google has acquired Feedburner. Yes, the huge search engine giant has taken over yet another website that started life online in a small way, but built itself up into something as awesomely huge in the RSS feed world as Google is to online searching.

Does this mean the service will suffer?

Well according to (more…)

No More Excuses Now Your Comments Mean Real “Cash” Credits

Wednesday, July 16th, 2008

By now you know how much we harp on commenting on blogs. Not only is it easy to do, but it’s absolutely, positively the best free form of marketing for yourself and your website – and a great way to gain a backlink (in most cases) in the search engines to your website link.

And now, especially for bloggers, there’s no reason not to… if you’re a member of Entrecard.

Entrecard and SezWho (a comment rating system) have joined forces to not only encourage your comments, but reward you for your efforts.

Here’s an excellent post that outlines the details (why reinvent the wheel?):
Top 10 Reasons Why Entrecard-SezWho Partnership Is Important For Bloggers

Frankly, we love comments and we love commenting – and we love free marketing!

And, for all you affiliate marketers and website owners without a blog, don’t think that commenting isn’t for you, too! Commenting can be incredibly lucrative – both in short and long term internet marketing and search engine linking… (and did we mention it’s free!).

Let’s face it, people pay big bucks to purchase a spot on websites and blogs. But commenting is FREE and gets you the same – actually even better – results! You get to pick and choose. Your comment remains on the blog forever. And no one will disconnect your link at a whim (or if you stop paying).

Of course the idea is to provide insight or feedback or a pat on the back to the blogger. Or to (kindly) dissent when appropriate. Your quality comments get you visitors to your website.

People are curious animals and a good comment always makes me click through to see what’s on the other end. Visitors that didn’t cost you a dime, just a bit of time.

And, if you use Firefox (we’re partial to Firefox), and have the Alexa addon, you’ve got the perfect tool to check for traffic ranks on the blogs you stop on and comment on (keep in mind it’s just a tool, who’s to say where your next client or customer might come from?).

So… Why purchase them, when commenting provides a natural (organic!) link for yourself on quality blogs?

It really is a no brainer.

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Your Turn! Have your say right now! Comments welcomed!


Background to Yahoo Microsoft Merger Story

Monday, February 4th, 2008

Well it seems that last week Yahoo stocks dropped to a record low for the first time in four years. Since the takeover of Overture, they have been continually deteriorating in share price. Microsoft Chief Executive, Steve Ballmer, has made an offer to take over Yahoo to the tune of 44.6 billion dollars. Yahoo directors are looking into the offer now as it looks otherwise to be a sinking ship. Microsoft has promised shareholders $31 per share which is a 62% increase from the share price this past Thursday. Since Yahoo uses Microsofts technology to run their engines the shift should be quite painless.

Since Google controls around 60% of the US search market, it only makes sense for Yahoo to merge with Microsoft – this way they would be able to narrow the playing field and provide larger advertising service to compete with the big dog Google. In the last year Microsoft has reported a 79% jump in profits with their advertising, while Yahoo has been struggling to maintained a profit. Microsoft projects that they will be able to boost the ad revenue through this takeover, while at the same time cutting out the overlapping of positions within Yahoo.

The key benefit of the purchase per Microsoft is that it would be the best way to maximize value to the share holders and in turn create a more competitive front that would provide the value and service to their customers.

Well that is it for the techno news for today. Chow for now until next time.

(This is a recap of a breaking news story on February 1, 2008)

Yahoo Microsoft Proposed Merger and Google’s Reaction

Monday, February 4th, 2008

In today’s news, Google, Inc., has concerns about Microsofts proposed $42 billion acquisition of Yahoo and not for the reasons you would think. Google realizes there is more to this deal as it pertains to the worldwide internet search market. If Yahoo and Microsoft merge it would only account for 16% of the search engine market (which is no comparision for the 62% that Google holds). Google, Inc., opposition to the acquisition lays in the fact that Microsoft may try to incorporate the advanced online services Yahoo has developed into their Windows operating system setup; guiding new PC owners towards the services such as email and instant messaging. This move could stifle the innovations of other companies including Google.

Although Yahoo is currently reviewing the offer with their Board, most analysts believe there is little choice with its stock price near a 4 year low. The fact that Microsoft bid 62% above the market value of Yahoo indicates to some that this is a hostile bid. Most analysts doubt any other company will be able to top Microsoft’s offer.If Yahoo accepts, then both the U.S. and Europe antitrust regulators will need to review and approve the proposal, a process that could take up to a year. During that time Google may be able to setup plans for counteractive measures and better prepare for the merger.

Well that concludes our Tech News today so make sure to bookmark our site as we continually post new information.

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