Posts Tagged ‘sake’

Why Grassroot Movements Work and What’s Up With That Money Thing Anyway

Saturday, June 14th, 2008

Today, you’ll notice a new 125×125 widget on our blog (over there by the Entrecard on the right go ahead look!), and by the time you get done reading this post we’re hoping (betting?) you’ll be excited about the prospects of this NEW GRASSROOTS MOVEMENT, too!

Announcing… Buy From Bloggers A New Grassroots Revolution!

Okay so what’s so special about BFB? While this may be obvious to most – and the end game goal for many – the truth (cold hard reality) is a far cry from fact… more often than not (more…)

Socialmatic – Problematic or Super Clever? We Test, You Decide

Monday, March 24th, 2008

We’ve talked about social bookmarking in earlier posts, but this evening in quite a roundabout fashion, I arrived at the Socialmatic website.

To be 100% honest, anything that could make some of the aspects to being online and growing a new (or existing) website or blog easier… hey I’m all for it.

Unfortunately, our own experience to date has been Onlywire, and we’re sorry to say it ain’t been good (or worth the effort) :(

However, that aside, we are aware of the pros and cons of using “automated methods” to post to social bookmarking sites. In a contest of mastery, doing things the good old fashion manual way most likely would win hands down. Primarily for the fact that you know it gets done, and also nothing ever really takes the place of real human interaction.

That said, we’ll be gearing up to run an experiment of sorts with this “newly re-discovered” social bookmarking tool.

There is also another factor to consider prior to bookmarking anything, and that is should it really BE bookmarked? Social bookmarking for the sake of doing it is (in our opinion) a complete waste of time – you could be out there doing so many other things really. Also, just because it’s marked doesn’t mean it will be found, there’s no guarantee.

The exception to this rule would be a site that indexes their submission quickly. Getting a good, solid backlink is worth the time and trouble :)

But all in all, be honest with yourself and think … should I or shouldn’t I, is this worth it or not…

I digress… Back to the experiment at hand. We’ll be taking selective posts we stumble across out online, and testing this service (maybe throwing in a link or two of our own to check the backlink thing in say Google or Yahoo!, too).

On the plus side, if you’re going to use a service like this, Socialmatic isn’t a mass submitter per se. When you find something worth bookmarking, and log into the SocialIt area, their engine is suppose to randomly select five spots (not all 30) and do its thing. This also sounds more like a winner.

It will be interesting to test, and if you’ve already tried it and like it or hate it, please do let us know (might save us some shoe leather LOL!).

PLEASE DO LEAVE YOUR FEEDBACK – We Follow and CommentLuv back, too!

Commenter Provides Better Input Than “Heavy Weight” When Weighing In On the Subject of Social Networking Sites As Potential Advertising Hotspots

Wednesday, March 12th, 2008

It’s late, but I don’t want you to think that’s what has me slightly grumpy, it’s not. What got me was a short piece written in the Webpronews.

Writer David Utter, in his featured article Beware Social Networking Ad Buzz does another one of his quick looks (without much fact) and provides a sweeping opinion (without declaring it is opinion) on whether or not social media sites like Facebook and Myspace are really designed to help online businesses grow. He (continues) to insist that these sites are filled with college-types not much interested in anything business related. This isn’t the first time I’ve seen him say this very same thing… and it drives me nuts. Every time I read his absolute-sounding statements I wonder what he’s basing these statements on? Statistical fact or personal opinion? Because statistically he’s wrong.

I’m not about to disclose my age but suffice to say college has been several years in my past, yet I frequent social media hot spots and I’m aware of numerous individuals my age and older doing the same.

Social media communities are filled with all kinds of people, of all ages. A trip around any of them, checking profiles and seeing who’s who, can show you that much. Facebook even provides demographics for heavens sake…!

After reading his article, it became apparent to me that the person most “in the know” was the first commenter to his article, Lyn Mettler. Lyn wrote:

“I personally think that the way to go online is not to pay to have a presence but to actively get involved, such as by setting up a page for your business on MySpace or Facebook and using that as a tool to reach out to your target audience.

I’ve never been convinced that paid advertising online fares much better than paid advertising in traditional media. It’s much better (more credible and authentic) to get a story about your business published in the newspaper than to pay for an ad, and similarly it’s better to have a page on MySpace than to pay for placement there (excluding pay per click).

One other point, these social networks are definitely not just for the 20-something, college-age crowd. All age groups are getting on in huge numbers. A couple stats I found:

More than 50 percent of all MySpace users are now over the age of 35, according to comScore Media Metrix.

Between May 2006 and May 2007 the number of unique users on Facebook over the age of 35 grew 98% to 10,412. — comScore Media Metrix”

Hats off to Lyn for stating so clearly the reason for any internet marketer to venture into the social media arena. “To actively get involved” is the key phrase there. Clearly social websites are not the place to go barging in and spamming the living daylights out of all and sundry. Common sense, a sense of community and fair play, and above all an understanding of these communities can and will take any online entrepreneur far.

Seems like David needs a wake up call – and a research partner. Give it a rest David :)

(I did weigh in, couldn’t leave Lyn just hanging there alone lol)

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