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Diane Scott is the persona of two great friends living on opposite ends of the country. We have spent that last decade(+) online making our livings by analyzing and applying search engine optimization, traditional internet marketing, and social media strategies. We test, evaluate, recommend (or not) methods that work to promote your website/blog and increase website traffic. We hope you enjoy your visit.
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Posts Tagged ‘rehearsal’

The Sound of Sweet Marketing Music

Wednesday, March 19th, 2008

Today, while reading my horoscope in a really oddball local magazine, I was struck by how much this particular one makes sense. Here’s what it said:

“The composer Stravinsky had written a new piece with a difficult violin passage,” writes Thomas Powers, quoted in the book Sunbeams. “After it had been in rehearsal several weeks, the solo violinist came to Stravinsky and said he was sorry, he had tried his best, the passage was too difficult, no violinist could play it. Stravinsky said, ‘I understand that. What I am after is the sound of someone trying to play it!’”

It goes on to inform me to keep this message close to the heart in the coming week in order to have “the proper perspective as you go about the work of doing the best you can, at a task that is virtually impossible to perfect.”

Now doesn’t that sound exactly like internet marketing?!

We each do our very best with the methodology at hand, but never do any of us truly “perfect the art” because the art of being online is so fluid.

However, it’s not in the getting it perfect where we succeed, it is in the trying and applying where we shine.

We’ve known our share of online entrepreneurs who take a direct course of action and willingly try their hand at all new proposals (or revisit “old” ones to fine tune them). Conversely, we’re also familiar with some would-be online business people who seem too shy to get out there and give it a go.

Maybe what holds some back is that feeling of “I won’t get it right.” There is no getting it wrong (other than blatant spamming of course). The beauty is in the doing!

Keep this message in mind as you go about your week (each week!) and put yourself out there! Meet other people in the social communities, write that article you’ve been putting off and post it in Hubpages and article directories! You can do it!

Here’s to sweet music to you in all your endeavors!

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