I’ve been meaning to write this post for several days now, ever since I read an article in our Las Vegas Review Journal dated Monday, February 16th. In fact, it’s been sitting on my desk just waiting for the right moment to go from paper pile to post.

What really caught my attention was the headline, “Cultural differences: Economic values may explain why businesses owned by Chinese-Americans are faring well in the recession.”

We see all too often people pulling away from the very thing they should be doing during down times or slow times or tough times – especially online. The energy exerted to build a business is tamped down (or shut down) in the hopes that somehow, magically, sales will continue – in spite of no advertising or marketing.

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Here’s something that very well may (and should) change your perspective on “should I or shouldn’t I be advertising and marketing or even blogging?”

“The fortunes of a newspaper published out of a second-floor Chinatown Plaza office may give us insight into differing attitudes about money and ways of surviving tough economic times.

In a time when a 162-year-old national news chain such as the Tribune Co. file for bankruptcy protection, the Las Vegas Chinese Daily News is actually growing, fueled by an increase in advertising. The paper has gone from 16 to as many as 36 pages since printing its first copy five years ago.”

The article goes into further details by defining how different cultures view our current times; “…many Chinese business owners consider a time of economic stress a time to spend money on advertising.”

This advertising “outlook” is considered to be a definite separation of U.S. and Chinese cultures. Where the former sees nothing but doom and gloom when it comes to doing business, the latter are taking advantage of great rates and exceptional deals. These factors also attribute to the fact that over 20,000 valley residents of Chinese heritage are surviving the highest unemployment rates in a generation.

“Chinese attitudes about money include the notion of saving profits and growing slowly, instead of leveraging long lines of credit and expanding rapidly, several business owners said.”

Now here’s the best part, and what I’d really like you to come away with (having read this post… thank you):

“The Chinese rely more on what is known as a relational economy, compared to Americans, who function more in a “me economy.” The Chinese system is based more on, “I do something for you, you do something for me,” with everyone being on the same level.”

Sounds a lot like the Golden Rule applied with a fine paint brush to the art of keeping customers coming back by treating them right.

So if you’re asking yourself, “Is now a good time to slow down with my marketing and advertising?” we think it best to tell you the answer is no.

Recovering lost ground is costly.

Instead, plan and budget for an amount comfortable (and affordable) for you in today’s economy. Be it $10 or $1000, keep your business plans afloat and keep them growing.

We’ve said it before and we’ll keep on saying it. The internet waits for no man, woman, or child. Let up for even a tiny bit of time and your competitors are going to sweep right over you.

Your wise move is again budgeting. Keep your ads out there, continue investing your time and energy, too.

These rough times will not last forever, even if (in the moment) the light at the end of the tunnel doesn’t shine very brightly.

Stay on top of what you’ve been doing, and when the sunshine hits, you’ll be well positioned – ahead of your competition – in the months and years to come.

After reading our friend and fellow Whole-Hog-Blogger, Judy at More Than Sew So and her current (at this time) post Who Is This Man, today I figured presenting some educational and highly enlightening new sources might be a better way to serve our Sunday readers (and beyond).

So I’ve compiled a short list of highly rated, highly regarded blogs whose sole purpose is to present news – current event style – on what’s really going on in Washington, as well as great pieces about the entertainment industry, sports, etc.

Here is the list:

The Daily Beast
Ana Marie Cox, writer and featured speaker on MSNBC news
The Huffington Post

Granted one must have an OPEN mind to read the above. I’ve heard them take all sides on all issues versus some out there that are strictly “old guard” trying valiantly to uphold that which clearly a majority of our nation turned down – emphatically – in November and celebrated – joyously – just a few days ago in Washington, D.C.

No one knows the future, but heading into the future without a plan, and flying on the old “wing and a prayer (and screw your fellow citizens) plan” obviously did not work. Wanting to stick to the same – for reasons unknown, but perhaps it is the “unknown” that scares some people – has moved our great country more than giant steps backward not forward.

My mind reels actually to hear most of what comes out of these news sources not because it’s BS, but what our government believes it can get away with (and until recently has) – and as We The People, we have let them.

I should at this point mention my two favorite news shows (television) which are programs over at MSNBC:

Countdown With Keith Olbermann and
The Rachel Maddow Show

But before I close, in the interest of maintaining a fuller spectrum of where to get your news, if you’re dead set on getting just the rhetoric of the die-hard GOP base, and feel it necessary to cling tenuously to the past, here are a few news sources online just for you:

Thinkgprogress.org (a misnomer, not much on “progress” but worth a laugh), along with FoxNews (which originally aired The Simpsons – a creative and very much “progressive” cartoon show for its time – but showed its true colors very early on – lopsided and biased and staunchly right winged – way right)

Enjoy your Sunday, and remember….

Give us your opinions – it is a free country let alone a “free” internet – your comments most welcome! Please comment!

One of the most valuable, free, and overlooked forms of marketing and advertising is commenting on blogs. We state it over and over at the end of every post we make, and while many take us up on the offer, there are hundreds if not thousands who visit and completely miss the boat.

Below, we’ve inserted a video that will give you complete and meaningful instructions on how to choose the right blogs to comment on, why, and the tools to set this all up to make your life a whole lot easier (and all the tools are free). (more…)

Quite a while back, when Qassia first announced itself to the social media community and internet world at large, we did a post about it.

There’s a lot more substance to this post, I swear, so click to (more…)

This morning cruising through Social Spark, I happened to come across a new search engine that is so simple to use, yet highly effective.

Find.com Search Engine

Find.com – how easy is that to remember! – has no intentions of being the next Google. However, what they pride themselves on is enabling you to take the shortest route between two points. (more…)