It’s odd to deviate from a regular (or not-so-regular) “marketing” post to tell you about something Scott and I each bought and find highly interesting.

First let me ask, have you seen our new blog? Fat Loss & Fat Burning, if yes great! If not, we started it off with a product that has opened our eyes even wider than they were originally.

The information inside this book starts slowly. It is a long document for an ebook, and the first say 16 or 17 pages covers stuff you might find yourself saying, “Well I know that!” (and maybe admitting while you “know” it, you might not be “doing it”).

But then it really takes off, ramming home facts about health and getting healthy and why we really are one of the obese countries in the world. Yes, you get tons of information about the colon and even if you think you know everything about the colon we think you will still be amazed. Then, during all the inflow of information, you also have the opportunity to follow all these links out for out-on-the-web further clarification; you’re almost glued to your seat (and truly no pun intended).

Okay, we’d better stop here… We’d love to tell you in detail every single piece of information you’ll find in Top Secret Secret Fat Loss but that certainly would not be fair to the author who does an outstanding job.

Just know that “they” say, “Death begins in the colon.” While we are not doomsayers, sometimes some of us need a bit of reminding to really take care of ourselves.

For better health, and natural weight loss, the information in Top Secret Secret Fat Loss is well worth the $37 (we actually paid $57 for the “Elite” version).

There’s an iron clad guarantee with this informational ebook. But we’re willing to bet you will not feel like returning this one.

In fact, if you look to your right just about now, you’ll see the graphic that will take you over to information you can read and make up your mind about. “Enjoy!”

Today is one of those unusual posts, and I owe it to our local newspaper. Not the big city-wide one, but the little Green Valley Home News.

I began reading their article in the Arts & Style section only because it talks about a game I personally enjoy (but haven’t played for years)… Scrabble. Now bear with me, because this post does have a point, and you won’t want to miss it.

Here’s the interesting facts about Scrabble and why this has anything to do with the title of this post “Keyword Research.”

First, a bit of background.

Scrabble is the #1 best selling game in the world. Over 100 million sets have been sold worldwide with one to two million sets sold every year in the United States alone. Scrabble can be found in one out of every three households in America. It was developed by an out-of-work architect named Alfred Mosher Butts during the Great Depression.

When Butts first invented the game he called it “Lexico.” Lexico never caught on so he next tried “Criss-Cross Words.” Yep, you guessed it. No one was flocking to buy this new game with this new name either.

Butts went back to the drawing board (no pun intended) and after revamping his rules a bit, he and his partner, James Brunot, renamed the game “Scrabble.” They trademarked that name in 1914.

Well, as shown above, we know how well Scrabble is doing, to this very day.

Keywords! Ah, very important. With some choices, nothing, while the right ones pull in the money hand over fist!

To further emphasis “what’s in a name” (or keyword phrases in your content or title or domain name), the story of Scrabble continues.

In the early 1950s, while on vacation, the president of Macy’s Department store discovered the game. Of course, the next logical step was a huge influx of orders from Macy’s to Hasboro. Stocking the game became a must-do on Macy’s shelves nationwide.

In fact, to this day, television versions of Scrabble exist, and even online versions of the game can be found. In addition, Scrabble clubs and Scrabble competitions form all over the country on a weekly basis.

Oh, and as if that isn’t enough, Facebook users can enjoy the Scrabulous application on their Facebook websites.

So think your choice of keywords isn’t that important? Think again!

What’s in your name? Did you think it through? Are you thinking it through? Best take a lot of time with both your market research and your keyword phrase research.

It could mean the difference between a “Lexico” or “Scrabble” website or blog for yourself.

WHAT DO YOU THINK?? Scott informs me that perhaps the idea of keyword research for this is a tad confusing, and suggests perhaps “branding.” However, I stick by my original association. Without proper keywords one would never develop the proper brand name. They most certainly go hand in hand, but “Scrabble” did not become a “brand” until the keyword was known by many.

What do you think?? Please comment!