Telling you video is huge is a bit redundant at this stage, however… video is huge.

The question you need to be asking yourself isn’t “should I be using video,” but “how do I get the most out of putting my videos online.”

That’s where this great sticky tips on videos comes in handy, compliments of Webproworld.

Your videos are found via “clues on the page” where your video file is embedded. The discussion does cover both hosting videos on third party web sites like Viddler and the all-famous YouTube and the pros and cons of self-hosted videos.

Spreading your videos around is also a good thing. We’ve found that while you could host the video yourself, viewing times are greatly “speeded up” for your viewer when they are hosted on sites optimized for video viewing.

In addition, pick your third party hosting sites carefully. For example, should you choose Viddler, you are able to edit the title (use your keyword in the title), provide a (keyword rich) description, and tag it. YouTube is great, but at the moment spots like Viddler top our list. And, search engines pick up your video very quickly!

Here’s a bit more about optimizing your video online, condensed, of what you’ll find when you visit the Webproworld forum link above:

1. Sitemaps …video sitemaps are a recommended way to give Google information about the video content of your site…

2. RSS Feeds …Google loves to crawl RSS feeds of various types, and this includes RSS feeds that focus on video content…

3. Metadata …metadata is the best source for search engines to determine what your video is about…

4. Provide a transcript …embedding a transcript in the video viewing page will provide the search engines with a wealth of content to index…

5. Optimize the video page …where the video is embedded focusing on the key topics of the video. Context seems to be an important factor…

6. Use friendly URLs …provide the search engines with additional clues as to the relevant topics of the video.

7. Be consistent when distributing your video …this will give you more opportunities to show up for your target term…

8. Prepare for the future of video search …By taking these steps now, your videos can remain relevant as search engines improve their scanning and indexing capabilities.

Again, a trip to the forum is in order to fill in the gaps of what I did not include.

Also, the responses to this sticky post on video optimization are worth the read.

Not everyone is prepared to jump on the video bandwagon at the moment, but arming yourself to use this immensely popular form of internet and social media marketing in the future is a sure winner.

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After reading our friend and fellow Whole-Hog-Blogger, Judy at More Than Sew So and her current (at this time) post Who Is This Man, today I figured presenting some educational and highly enlightening new sources might be a better way to serve our Sunday readers (and beyond).

So I’ve compiled a short list of highly rated, highly regarded blogs whose sole purpose is to present news – current event style – on what’s really going on in Washington, as well as great pieces about the entertainment industry, sports, etc.

Here is the list:

The Daily Beast
Ana Marie Cox, writer and featured speaker on MSNBC news
The Huffington Post

Granted one must have an OPEN mind to read the above. I’ve heard them take all sides on all issues versus some out there that are strictly “old guard” trying valiantly to uphold that which clearly a majority of our nation turned down – emphatically – in November and celebrated – joyously – just a few days ago in Washington, D.C.

No one knows the future, but heading into the future without a plan, and flying on the old “wing and a prayer (and screw your fellow citizens) plan” obviously did not work. Wanting to stick to the same – for reasons unknown, but perhaps it is the “unknown” that scares some people – has moved our great country more than giant steps backward not forward.

My mind reels actually to hear most of what comes out of these news sources not because it’s BS, but what our government believes it can get away with (and until recently has) – and as We The People, we have let them.

I should at this point mention my two favorite news shows (television) which are programs over at MSNBC:

Countdown With Keith Olbermann and
The Rachel Maddow Show

But before I close, in the interest of maintaining a fuller spectrum of where to get your news, if you’re dead set on getting just the rhetoric of the die-hard GOP base, and feel it necessary to cling tenuously to the past, here are a few news sources online just for you:

Thinkgprogress.org (a misnomer, not much on “progress” but worth a laugh), along with FoxNews (which originally aired The Simpsons – a creative and very much “progressive” cartoon show for its time – but showed its true colors very early on – lopsided and biased and staunchly right winged – way right)

Enjoy your Sunday, and remember….

Give us your opinions – it is a free country let alone a “free” internet – your comments most welcome! Please comment!

It’s got to be pushing 8 years since I spoke with Armand Morin. I remember at the time (discussing a headline on a website) the one little tip he gave me that was so simple, yet made a world of difference. He said, “Add an s.” Yep, that was it, but think about it.

Put it here.
Puts it here.

Which sounds “easier?”

That said, I decided today we would do a post about Armand’s affiliate program. Since we are currently investigating his Placement Locator, we figured you, too, may be looking for software programs to either use and/or promote. Here’s some information to help you make up your mind if his program is right for you:

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Quick Description
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Generator Software has one of the longest standing affiliate programs on the web and with best selling products that have stood the test of time, it looks to be one of the premiere affiliate programs to join.

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What I Like
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First and foremost, this affiliate program is managed which makes a major difference. That means if you have questions, there is someone there to answer them.

The commissions are great and what’s even better is the retention. They have such a low refund and on average, when a customer buys a product from Generator Software for the first time, that same customer will typically purchase 2-3 more within the next 4 months – all of which you receive back end commissions on!

They also provide weekly training covering a wide range of topics such as generating traffic, PPC marketing, building your list, designing review sites as well as some fundamentals like the basics of building a good affiliate business.

The other major piece worth noting is the fact that it’s a 2-tier affiliate program. That means it’s possible to generate a residual income from people you refer to the affiliate program who then make sales.

Finally, if you like Generator Software products then it’s worth being an affiliate as they provide insights and advanced notice on all new products and releases.

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Things To Watch For
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As with any affiliate program, you still need to take action!

Although the Generator Software team provide lots of prewritten emails, templates and tools (and they add new material all the time), it’s still worth noting that you won’t generate any sales unless you actually use their information.

Furthermore, it’s probably in your best interest to use the pre-written material as a guideline and then tweak it to fit your own personality or writing style.

The last thing to watch for are their rules and regulations.

You can NOT purchase their products through your own affiliate link and it’s important to know that otherwise you could be removed from the affiliate program.

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Conclusion
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The Generator Software affiliate program is definitely one of the best programs to join online and it’s stood the test of time.

With 11+ years under it’s belt, it continues to grow and prove why Generator Software is one of the most recognized brands for online entrepreneurs. The products are rock solid and they sell well which are all good signs for affiliates.

For more information on this program click here.

I’m going to go out on a limb here and say that Google’s page rank is finally meeting its (long overdue) end.

I don’t know how many pages I’ve visited of late that get decent (or boatloads of) traffic yet have no or very low PRs. In reverse, you’ve got the huge PR website, yet you can easily tell (via add ons, etc.) that no one knows they even exist.

For further proof, head to the Google search itself. Type in anything you want (I typed in “latest news google pr“) then start scanning and researching the leading results. For my particular phrase, front page results reflected posts and web pages posted last month to several years ago. I did check the “pr” and “alexa” for many of them. No surprise to find that front page results included sites without any PR at all – along with some with traffic so minuscule anyone would be shaking their head over “why the front page?” (Maybe our accompanying illustration helps reinforce the head scratching, mind boggling way this is all “determined.”)

It’s fact – while there are popular sites (depending on what you type) like WebMD or Amazon in your search results, you always find within those same front page results websites with no PR and a variety of traffic (low to high).

So I’m going to go further out on that limb to say that I think when it comes to choosing “traffic versus Google PR” that anyone in their right mind would opt for the traffic, right?

Boatloads of traffic!

The Google PR used to be a badge of honor, and many a webmaster or seo expert sweated bullets over this one. Maybe some still do.

However, even the folks at Google cannot or will not tell (or do not know) whether PR really means a hill of beans in the end.

What prompted this post was an inspection this morning of my ezine advertising website.

At one point in its so far 7 year history, it achieved a traffic rank of under 21K and held onto a PR 4 (for this type of niche this was outstanding). Then along came one of those infamous algorithm changes and now… well this morning on my end of the world there is no PR on the site. Zip, zilch, nada.

Now it could be the folks at Google are in some cycle doing updates again. Could be the poor thing just lost out in this latest round of bids for ranking. Be that as it may, thankfully it does sit on the front page for many of the distinct keywords necessary for folks to find it. And that’s what counts.

Google plays with their algorithm so much and so often, you could easily drive yourself insane figuring out your next move. Running around in circles trying to please or appease, you’ll not only get dizzy, but allow much of your competition to race right past you.

What should you be working on? Words. Content. And more importantly, in SEO terms, keyword content. You do have to know the difference between appropriately working those keywords into your content (and which ones are really going to be any use to you in the first place) and cramming them into metas and content like there’s no tomorrow. Do not be short sighted nor mislead by shady tactics.

The time is ripe for the rest of the world to just “do their own thing.” Work your website or blog the way you wish to work it (and start having fun for a change). Go for the gold, go for traffic. Let’s also hope that Google drops this antiquated ranking platform very, very soon.

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