This morning, just like yesterday morning, I was kindly reminded by the folks at YouSayToo that, to them, it appeared our widget for their program wasn’t registering (you’ll see it right there to the right close to the Entrecard widget).

Their reminder though did inspire me to take my second trip in the past two days to their web site. What I discovered is that while the feed to this blog is pulling in nicely (clicking the link above will show that), there’s also plenty of room over there to make individual (secondary or first postings if you’re new) blog entries within their system.

So you will see a portion of what I’m about to write already there (at YouSayToo). But I also wanted to post it here… it’s my small tribute to my mother:

With Mother’s Day right around the corner, I’d like to take a moment to not only commend those women doing their job right (and condemn those that should never have had kids in the first place), but also to give a cybershout to my mother.

My mom, born during the depression, passed away a few years ago from the horrible disease ALS (Lou Gehrig’s disease).

All her life, my mom was a real go-getter. She didn’t believe in just sitting on your butt when there were things to be done. She would take on anything from household repairs, to Brownies, to Girl Scouts, and a whole family of six (plus two dogs) on our holiday camping trips – with such flair, such ease (whether she considered these vacations or not I’m sure would have been up for debate lol!).

For her to have died in such a horrible fashion is, to this day, unbelievable. But it happened.

She is missed more than she could ever have imagined or know.

Happy Mother’s Day Mom!

And Happy Soon-to-Be Mother’s Day to all those out there who truly enjoy being moms!

I’ve been meaning to write this post for several days now, ever since I read an article in our Las Vegas Review Journal dated Monday, February 16th. In fact, it’s been sitting on my desk just waiting for the right moment to go from paper pile to post.

What really caught my attention was the headline, “Cultural differences: Economic values may explain why businesses owned by Chinese-Americans are faring well in the recession.”

We see all too often people pulling away from the very thing they should be doing during down times or slow times or tough times – especially online. The energy exerted to build a business is tamped down (or shut down) in the hopes that somehow, magically, sales will continue – in spite of no advertising or marketing.

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Here’s something that very well may (and should) change your perspective on “should I or shouldn’t I be advertising and marketing or even blogging?”

“The fortunes of a newspaper published out of a second-floor Chinatown Plaza office may give us insight into differing attitudes about money and ways of surviving tough economic times.

In a time when a 162-year-old national news chain such as the Tribune Co. file for bankruptcy protection, the Las Vegas Chinese Daily News is actually growing, fueled by an increase in advertising. The paper has gone from 16 to as many as 36 pages since printing its first copy five years ago.”

The article goes into further details by defining how different cultures view our current times; “…many Chinese business owners consider a time of economic stress a time to spend money on advertising.”

This advertising “outlook” is considered to be a definite separation of U.S. and Chinese cultures. Where the former sees nothing but doom and gloom when it comes to doing business, the latter are taking advantage of great rates and exceptional deals. These factors also attribute to the fact that over 20,000 valley residents of Chinese heritage are surviving the highest unemployment rates in a generation.

“Chinese attitudes about money include the notion of saving profits and growing slowly, instead of leveraging long lines of credit and expanding rapidly, several business owners said.”

Now here’s the best part, and what I’d really like you to come away with (having read this post… thank you):

“The Chinese rely more on what is known as a relational economy, compared to Americans, who function more in a “me economy.” The Chinese system is based more on, “I do something for you, you do something for me,” with everyone being on the same level.”

Sounds a lot like the Golden Rule applied with a fine paint brush to the art of keeping customers coming back by treating them right.

So if you’re asking yourself, “Is now a good time to slow down with my marketing and advertising?” we think it best to tell you the answer is no.

Recovering lost ground is costly.

Instead, plan and budget for an amount comfortable (and affordable) for you in today’s economy. Be it $10 or $1000, keep your business plans afloat and keep them growing.

We’ve said it before and we’ll keep on saying it. The internet waits for no man, woman, or child. Let up for even a tiny bit of time and your competitors are going to sweep right over you.

Your wise move is again budgeting. Keep your ads out there, continue investing your time and energy, too.

These rough times will not last forever, even if (in the moment) the light at the end of the tunnel doesn’t shine very brightly.

Stay on top of what you’ve been doing, and when the sunshine hits, you’ll be well positioned – ahead of your competition – in the months and years to come.

Ugh Greymatter comes to the rescue again with this interesting post I found last night. Owen had updated some of his videos and the one that caught my eye, and turned out to be very entertaining was the one about “Twitter in Plain English.”

So thanks to Owen, you, too, can be entertained in the simplest of forms, this YouTube video:

Now for someone to come up with a way that tells me how to manage to Tweet all day and still get work done LOL!

Enjoy

Today I’m going to reference you to a new forum that’s slow to get off the ground, but with enough interest who knows. It’s called Blogovela and while I just created an account there, and there’s no reason why you shouldn’t, do be advised that the activity on it at the moment is a tad on the slow side.

And speaking of slow, the economy isn’t getting any better (as we’re all aware) while the Republicans (sorry it’s true) play their frigging games – as the rest of us hang my our fingertips hoping the layoffs and business shutdowns and rising unemployment stop soon.

So with that in mind, I’d like to reference you to the newest post (as of this moment) over at our Solo Ad Explosion blog. It’s all about video games, cheats, consoles, etc., and also you’ll find information on how to get paid to play video games.

Steve has done such a great job explaining it all that I’ll let you take the quick trip over to discover if making money playing video games is up your alley or not. Even if it’s not for you personally, maybe (especially during these tough economic times) you’ve got kids that can help bring in a few bucks doing what they love to do anyway.

Definitely worth looking into… And while you’re at it, write to your Representatives, Senators, and The Whitehouse itself and tell them to get the show on the road for heaven’s sake!

Telling you video is huge is a bit redundant at this stage, however… video is huge.

The question you need to be asking yourself isn’t “should I be using video,” but “how do I get the most out of putting my videos online.”

That’s where this great sticky tips on videos comes in handy, compliments of Webproworld.

Your videos are found via “clues on the page” where your video file is embedded. The discussion does cover both hosting videos on third party web sites like Viddler and the all-famous YouTube and the pros and cons of self-hosted videos.

Spreading your videos around is also a good thing. We’ve found that while you could host the video yourself, viewing times are greatly “speeded up” for your viewer when they are hosted on sites optimized for video viewing.

In addition, pick your third party hosting sites carefully. For example, should you choose Viddler, you are able to edit the title (use your keyword in the title), provide a (keyword rich) description, and tag it. YouTube is great, but at the moment spots like Viddler top our list. And, search engines pick up your video very quickly!

Here’s a bit more about optimizing your video online, condensed, of what you’ll find when you visit the Webproworld forum link above:

1. Sitemaps …video sitemaps are a recommended way to give Google information about the video content of your site…

2. RSS Feeds …Google loves to crawl RSS feeds of various types, and this includes RSS feeds that focus on video content…

3. Metadata …metadata is the best source for search engines to determine what your video is about…

4. Provide a transcript …embedding a transcript in the video viewing page will provide the search engines with a wealth of content to index…

5. Optimize the video page …where the video is embedded focusing on the key topics of the video. Context seems to be an important factor…

6. Use friendly URLs …provide the search engines with additional clues as to the relevant topics of the video.

7. Be consistent when distributing your video …this will give you more opportunities to show up for your target term…

8. Prepare for the future of video search …By taking these steps now, your videos can remain relevant as search engines improve their scanning and indexing capabilities.

Again, a trip to the forum is in order to fill in the gaps of what I did not include.

Also, the responses to this sticky post on video optimization are worth the read.

Not everyone is prepared to jump on the video bandwagon at the moment, but arming yourself to use this immensely popular form of internet and social media marketing in the future is a sure winner.

Related articles

• Netvibes: The new social media dashboard (vator.tv)
• YouTube Video Alerts For Your Inbox (performancing.com)
• Viewzi Launches Site Search (centernetworks.com)
• Sitemap Submission Made Simple (googlewebmastercentral.blogspot.com)