The latest news, if you haven’t heard yet, is the newest round of Google algorithm changes. What this means is a death toll for those splogs out there (god willing) and bonus points to those who spend the time to nitpick every word that goes on one’s web site or blog – relying on one’s skill and the mastery of original content.

The Original Writer Should Get the Credit for His or Her Original Work, Right?

There’s nothing much worse than finding someone has stolen your material, verbatim. There’s also nothing fun about finding those auto-posted blogs where the content is so repetitive that no one in their right mind would read it. I mean, come on, how many times could someone say the same thing about say a computer monitor or whatever keyword they hope to gain the upper hand with in the search engines. (more…)

Yeah! While we tell people this day in and day out, there are still a few doubting Thomas’ out there that believe nothing tops a good PR ranking.

Yes seeing that little green bar means a lot to some, but we’ve also seen hundreds if not thousands of “stories” online. By stories, I mean as we visit sites with decent PRs, a check of their TRAFFIC stats often shows they are getting little if any visitors.

So what’s the big deal about PR anyway? Which would you prefer… a nice PR or thousands of visitors, search engine spiders, and rss feeders crawling all over your website and blog?

Sort of a rhetorical question isn’t it…

But, why take our word for it? Here’s a recent quote from none other than Matt Cutts of Google fame himself: (more…)