During the past week, we’ve been super busy!

A great addition to our Whole Hog Blog family is the not-for-profit website and blog for ALS of Nevada. The entire state of Nevada coverage for ALS patients and their caregivers is provided by just three individuals (and an outstanding Board of Directors). Two people cover the state, with another fine individual up in the Reno area providing assistance to those in need suffering from Lou Gehrig’s disease.

We’d like to ask you to please visit the site, comment on the blog, and help get their traffic and alexa rankings rolling.

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We’ve also added a blog to My Wizard Ads, an ezine advertising information blog. “Diane’s” first true business online after a several year stint as a publisher herself (weird talking about myself in the third, or would that be fourth (?) person). Day in and day out I field questions for not just the new but veteran internet marketer. Ezine advertising gives people the freedom to use other people’s lists as contact points to announce and promote the businesses and programs they join online.

Again, a visit to that new blog and your comments would be greatly appreciated, too.

Both of these new additions have do-follow linking, so your trip gains you that valued backlink in the process.

Enjoy!

I’ve been meaning to write this post for several days now, ever since I read an article in our Las Vegas Review Journal dated Monday, February 16th. In fact, it’s been sitting on my desk just waiting for the right moment to go from paper pile to post.

What really caught my attention was the headline, “Cultural differences: Economic values may explain why businesses owned by Chinese-Americans are faring well in the recession.”

We see all too often people pulling away from the very thing they should be doing during down times or slow times or tough times – especially online. The energy exerted to build a business is tamped down (or shut down) in the hopes that somehow, magically, sales will continue – in spite of no advertising or marketing.

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Here’s something that very well may (and should) change your perspective on “should I or shouldn’t I be advertising and marketing or even blogging?”

“The fortunes of a newspaper published out of a second-floor Chinatown Plaza office may give us insight into differing attitudes about money and ways of surviving tough economic times.

In a time when a 162-year-old national news chain such as the Tribune Co. file for bankruptcy protection, the Las Vegas Chinese Daily News is actually growing, fueled by an increase in advertising. The paper has gone from 16 to as many as 36 pages since printing its first copy five years ago.”

The article goes into further details by defining how different cultures view our current times; “…many Chinese business owners consider a time of economic stress a time to spend money on advertising.”

This advertising “outlook” is considered to be a definite separation of U.S. and Chinese cultures. Where the former sees nothing but doom and gloom when it comes to doing business, the latter are taking advantage of great rates and exceptional deals. These factors also attribute to the fact that over 20,000 valley residents of Chinese heritage are surviving the highest unemployment rates in a generation.

“Chinese attitudes about money include the notion of saving profits and growing slowly, instead of leveraging long lines of credit and expanding rapidly, several business owners said.”

Now here’s the best part, and what I’d really like you to come away with (having read this post… thank you):

“The Chinese rely more on what is known as a relational economy, compared to Americans, who function more in a “me economy.” The Chinese system is based more on, “I do something for you, you do something for me,” with everyone being on the same level.”

Sounds a lot like the Golden Rule applied with a fine paint brush to the art of keeping customers coming back by treating them right.

So if you’re asking yourself, “Is now a good time to slow down with my marketing and advertising?” we think it best to tell you the answer is no.

Recovering lost ground is costly.

Instead, plan and budget for an amount comfortable (and affordable) for you in today’s economy. Be it $10 or $1000, keep your business plans afloat and keep them growing.

We’ve said it before and we’ll keep on saying it. The internet waits for no man, woman, or child. Let up for even a tiny bit of time and your competitors are going to sweep right over you.

Your wise move is again budgeting. Keep your ads out there, continue investing your time and energy, too.

These rough times will not last forever, even if (in the moment) the light at the end of the tunnel doesn’t shine very brightly.

Stay on top of what you’ve been doing, and when the sunshine hits, you’ll be well positioned – ahead of your competition – in the months and years to come.

The other day while visiting our Twitter, I was struck by how many different posting and contact systems are currently in place to help you Tweet more efficiently.

In our January 4th post, we mentioned a couple:

TwitterBar 1.1
TwitterFeed

The first allows you to add comments directly to your Twitter from the address bar of your browser. It is an addon for your Firefox browser. Extremely simple to add, very easy to use.

The second is a slightly confusing, but ultimately satisfying, way to have a third party recognize your new posts and announce them – automatically – to your Twitter account.

But then I started going down through our lists of followers, and taking notes on how individual Twitter-ers are able to (seemingly) Tweet and get stuff done. Turns out there are a wide variety of tools at your disposal. Some make it easier to post, some are desktop interfaces (versus tabbing back and forth to your Twitter account).

Here’s what I’ve located so far – with short explanations of what each of these services and/or software programs do:

Tweetie
For those who hang onto their iPhones and iPods with a vise-like grip, this tool is an application you can add to make posting and/or answering Tweets easier. This download-able application costs $2.99. For screenshots just click that link.

TwitterGadget
You can add this method of Twittering to your Gmail account using Gmail Labs (here are the installation instructions. What this program does is best represented by a quote from their website, “TwitterGadget is a clean, robust, web 2.0 style client for Twitter.com, designed to submit status updates to Twitter via your iGoogle homepage or Gmail Account.” I invite you to visit and interpret the rest yourself.

TweetDeck
TweetDeck is in beta, but I see an awful lot of die-hard Tweeters using it. It’s designed to help organize the massive amounts of incoming information, as well as allowing you to interface with your followers. Again, a quote from their website is in order, “It aims to evolve the existing functionality of Twitter by taking an abundance of information i.e twitter feeds, and breaking it down into more manageable bite sized pieces.”

TwitterFox
This is also a Firefox addon so installing it (like all things Firefox) is a breeze. TwitterFox “adds a tiny icon on the status bar which notifies you when your friends update their tweets.” In addition, it also has a small text input field to update your tweets.

Tweetfeed (not to be confused with TwitterFeed)
And last (for now) but most likely not least, Tweetfeed, a Twitter activity page that shows live what’s happening on your Twitter. You can customize the setting, and create what they call “Tweet walls” for conferences and events. Actually they state, use it however you want. We’ve added a link to a few TweetFeed examples

I do want you to know that, to date, I’m personally only using the first two referenced at the top of this post. But again, the ones listed are used constantly by Tweeters.

I should also note that TweetDeck (in beta) looks very appealing, but my Kaspersky firewall had strong objections to it. Most likely nothing at all to worry about, but I’m paranoid and decided to wait.

No doubt you’ve heard in the news lately of a few (stupid) tweets made by those (in our government) who should know better. Giving a step by step itinerary of one’s trip through war-torn Middle Eastern countries is definitely a stupid move.

However, in terms of instant communication, once you get the hang of it, Twitter isn’t going down the tubes as predicted numerous months ago. If anything, with all these tools available, mastering and using Twitter may be just the perfect move for you to make this year!

Enjoy!

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Linda of Forcedgreen sent me the following (which is just too good not to share, I received two in the last week alone – oh I did change a word here and there to keep it “family friendly”):

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I’m Still Waiting…
I did what you told me…

I sent the email to 10 people like you said …
I’m still waiting for that miracle to happen.

To all my friends who in the last year sent me best ‘wishes’, chain letters, ‘angel’ letters or other promises of good luck if I forwarded something, NONE OF THAT ___ WORKED!

For 2009, could you please just send money, Vodka, chocolate, movie tickets or gasoline vouchers and airline tickets instead?

Thank you!

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And thank you Linda for your unique timing! You know just when I really need a good laugh!