Nowadays it’s getting a bit easier for some marketers to start thinking of ways that go beyond traditionally taught strategies and entertain the idea of participating at trade shows and using pop up displays.

What Are Pop Up Displays?

In an earlier post written in December 2010, I covered the idea of the professional look and feel of pop up displays. Today I’d like to take a different approach, just to get you thinking outside the box.

Have you ever considered the fact that what you have chosen to promote also could be marketed, physically, in a one-on-one trade show? And, if you’ve attended trade shows, you cannot miss the numerous use of the trade show pop up. Available in a variety of shapes and sizes, they are the wow factor that draws those crowds to specific booths, right?

So Why Would You Participate in Trade Shows and Use Pop Up Displays?

Think about it. Online marketing is an excellent, quick and fairly painless process. However, overall, online or offline, it’s work don’t kid yourself.

The challenge is to come up with new ideas. Perhaps you’ve never considered that many online programs also make excellent offline promotions. Yes, you may have to step outside your comfort zone, but the persistent marketer is always willing to challenge him or herself. “Going public” is a definite plus and being seen, shaking hands, meeting people, and making contacts – in person – can move mountains.

So imagine yourself at a live event, at your table, with others around you making more efficient and effective impressions by using pop up booths. You’d be kicking yourself, right? Especially if you knew how very easy pop up trade show displays are to transport, set up, and take down.

Choosing the Right Type of Pop Up Displays Made Easy

Available in table top versions, canopies and accordions (to name but a few), pop up displays are readily available for you to use. The question is… will you start thinking outside the box? Will you dare to add to your repertoire and try something different? The world awaits. You just have to make an appearance (with careful planning of course).

Online and offline marketing make the perfect combination no matter what program you choose. The only thing that holds you back from making use of offline promotion, and the impressive pop up displays, may be YOU.

I’m curious what your thoughts are regarding the internet as a means to make money. Actually, more specifically, I’m wondering do people naturally assume because it is easy to access the internet, that translates into “easy money”, too?

Evidence I receive day to day suggests more and more desperate individuals (and with an unemployment rate at worse than scary heights it’s not small wonder) are making their way to the internet in the search for money. The primary question asked, “How fast can I make that money?”

Actually this question comes in many forms. From the “how many sales” to the previously mentioned, “how soon” to the “what should I promote to make some fast money?”

People are desperate, because these are precarious times. However, don’t let your desperation let you do something stupid. If you’re down to your last dollars (hopefully not!), then hoping to suddenly strike it rich online is foolish. (more…)

I will be the first one (okay maybe not the very first one, but…) to tell you that commenting on blogs is an excellent, free way to potentially expand back links to your own website. Not every blog gives out “link love,” but those that do (like this one) I salute you. Those that don’t, depending on who they are and how they are doing, are still invaluable.

The reason is simple. People read the comments almost as much as they read the post itself. In fact, I’ve spend literally an hour or more going down through the comments of some posts totally intrigued on the back and forth that happens. Some truly strike my fancy, and I am apt to right click on a name (this way I control how it opens – in a new tab or a new window) just to see what that particular person is all about – what they are “into.”

Yet, logging into the admin area, there is also the inevitable spam comments. With good plugins, they are kept to a minimum, but on occasion the software doesn’t quite know how to classify the remark. Thus, the yellow box (in WordPress) tells me someone has said something and WordPress needs my hands on assistance to decide should it be posted or tossed in the trash. (more…)

Sometimes you just can’t help repeating yourself, so this post is for anyone who hasn’t read the most recent on the My Wizard Ads.

While most of my last decade has been spent in ezine advertising, online marketing, link building, and helping new bloggers, it’s always exciting to come across something “new.” Now I’m not making any promises, but I personally know the people developing a service I’m really looking forward to incorporating onto the MWA website.

Still hammering out the final details, then it’s testing time! So cross your fingers because this sounds extremely promising!

More soon!