It goes without saying that in order to be seen on the internet, your business must be highly visible. Creating visibility takes innovative thinking, a willingness to be in the game for the long haul, and the patience, motivation and money to get the job done… properly.

That! Advertising Agency is a relative newcomer to the internet, bringing a wide range of personnel with a mixture of traditional and non-traditional methods of advertising to, and for, their clients.

Take Mike Knorr for instance. He is That’s Social Media Director and places emphasis on pay per click (PPC), search engine optimization (SEO) and web design. Most individuals and businesses would agree that all three of these areas must be aggressively targeted to ensure traffic. PPC, SEO, and particularly one’s website’s layout, are functions that, when properly executed, reap visitors. However, make even the smallest mistake and your business is in a world of hurt. There are just too many others – your competition – to get these essential tasks wrong.

Ken Korr is CEO and “Chief Idea Generator” for That!. Certified in MCT, MCP, MCSE, and the proper implementation of Google Adwords, Ken’s ideas and forward thinking lead the team.

That! Advertising Agency also has not forgotten that offline is as important, for many businesses, as online. Offline print ads and the use of television and radio spots are also their forte. In the right circumstances, for the right businesses, That! can get these types of spreading the word recognition done for you.

Sound marketing strategies are few and far between when one goes it alone online. It makes sense to investigate services that bring skill sets to the internet that you either do not have the talent to apply or the time it takes to do it yourself.

The new year has brought us some new ideas, along with the return (revisiting) of some old concepts.

Scott and I have been working on programs outside our typical realm of “service oriented.” Strangely enough, our newest blog, a facts about what other people are searching for blog named ImWebNiches.com, is a return to one of those “old” concepts. It’s an experiment really to answer the question, “Is adsense really dead or not?”

(However, while there are some adsense ads on that blog, it is not just an adsense page. That’s the experiment part.)

With other projects in the works, I’ve also discovered that ImWebNiches is a fun blog to put together (like this one). The difference between the two is that this one deals with internet and social media marketing strategies, and the other… can be about anything we want it to be about. That brings a bit of freedom to me (in particular) since I’m a gabby sort and like stepping outside the realm of marketing every now and again.

Our other projects? Well since they are still “under construction” we’ll keep them secret for now. In the meantime, a test of our new search engine directory blog is underway.

We shall see.

Articles of Interest

• 12 Marketing Minds, One Free eBook
• Marketing in 2009 (free eBook)

This morning, while talking with Janet Giacoma, we discussed the value of guest posting, or more precisely, pursuing the idea of guest posting on other people’s blogs.

So after a lengthy conversation about marketing strategies for the upcoming New Year (and of course once I was off the phone), I started doing a bit of digging. (Guest posting is not something new to us, but it never hurts to do a bit of background research to bring yourself up to speed.)

Guest Posting Secrets (How to Get Published on An A-List Blog), posted a little over a year ago, provides the information anyone considering adding such a marketing strategy to their business should take the time to read… first!

“In this post, I want to share the strategies I used to secure guest-posting spots at three Technorati Top 100 blogs (ProBlogger, Copyblogger and Zen Habits) without any prior contact with the owner. I don’t include that information to boast – I simply want to show you that these methods work. If they worked for me, they can work for you.”

This informational post provides specific guest post directions such as:

o  Why guest post on popular blogs?
o   Choosing where to guest post
o   Coming up with the perfect idea
o   Pitching your post (includes email template)
o   Opportunities to look out for
o   And important things to remember

Not surprising, it also appears that the post about guest posting may itself BE a guest post. How clever is that?

Our suggestion? Make the time to study up on, and implement, this social media marketing concept as soon as possible, and reap the benefits.

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Tomorrow opens the doors on a new program designed to get you all the vital information you’ll need to successfully negotiate the social media market.

Never ones to advocate spamming anything, picking up the proper tools to do things right is a critical component to branching out into the social communities.

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