On Thursday, November 20th, while watching The Rachel Maddow Show, Rachel interviewed the author of Outliers, Malcolm Gladwell. Now, of course, she put it in a political context, but actually the book itself is not.

Having the ability (real talent) for success is a component, but it is not the be all and end all: (more…)

Like many around the country, we’re dealing with some unemployment issues ourselves. Not directly online, but within our own family. With that in mind, and if you’re facing the battle of trying to make headway to secure a new position, upgrade a current position, or even sell your business ideas online to someone else (see below for further clarification), here’s information that may help you turn mountains into mole hills: (more…)

Yesterday I promised you a truly eye-opening and heartwarming story for this post, but first my recap (rant) of what went down last night during the Vice Presidential debate. As we gathered our pizza boxes and drinks and settled down with an atmosphere not unlike the Super Bowl, here’s my conclusions:

First off, my understanding ever since grade school (no earlier, ever since the first time your parents asked you a direct question), you answer the question. Only kids and people with something to hide dodge a direct question. Frankly, even in marketing, it’s best to say, “I do not know, but I will find out the answer for you!” then to pretend you are either answering it or worse yet saying, “I don’t want to answer that question, instead I want to talk about…”

I wasn’t expecting rocket science from Palin, (more…)

It seems a bit odd writing this post because as you read it, you’re already “doing it.” And, if you take the time to comment, you’ll even be putting it into practice (and getting some free marketing all at the same time).

Social media is huge, and blogging is one of the fundamental layers to using social media marketing to your advantage.

Being a blog reader – and again, commenting – also makes you a strategic part of the whole web 2.0 marketing hubbub. (Keep reading to get the stats AND find out what new “toy” is available online… for free!) (more…)