If you are in a position where you’re not sure how much longer your company will last without starting (or continuing) layoffs, why not take the bull by the horns and approach management with this idea.

Telecommuting! Now bear with… this post includes evidence and surefire suggestions you can make to your company’s management team. This just might keep you employed!

Here are a few snippets from a recent article written by the “online guy,” Al Gibes.

“Staying home could make you a better worker and save your company money at the same time.

Although more people are working away from the office, only 40 percent of businesses have a formal policy on telecommuting, a recent Microsoft Corp. survey shows. Saving gasoline, avoiding long commutes and working in a less stressful environment are the top reasons workers log in away from the office.”

If you’re worried about how to present this idea, and thus hang onto your job or a co-worker’s position, here’s more:

“Businesses that give employees the support to work remotely could save 10 percent to 20 percent on office expenses,” said Michael Clark, Microsofts’ Western regional manager of midmarket customers.

“I’ve walked (into offices) and there are cubicles for people there only one day a week or one day a month,” he said. “Businesses could cut back on office space, cut back on travel expenses and the cost of provisioning phone lines.”

Security factors might be your stumbling block when presenting this idea to keep your job. However, you can be ready with the answer… encryption programs!

Evolving technology is easing concerns about security. Clark cites significant improvements in encryption programs that protect data and network access protection that provides safe access for employees while away from the office.

Some suggestions for encryption include BitLocker Drive, a Microsoft product, provide protection from hackers and thieves. (And honestly, shouldn’t your company already be protecting its valuable data – this might not even be an issue. Investigate!)

Another bit of information to have ready in your arsenal of reasons to keep you employed can be the use of voice over internet protocols. Your reason for bringing this up is that by working your job from home you ensure the safety of company data by connecting via telephone (on your computer/laptop), along with your ability to use live messenger programs to “chat with co-workers and clients while working remotely.”

Per the rest of Mr. Gibes article, San Diego tops the list when it comes to keeping employees on the payroll using telecommuting to offset cost. Other cities making the most of this exceptional way to keep a company in business, offset costs, and still pay its employees include: West Palm Beach, Florida; Buffalo, New York; and Salt Lake City, Utah.

So if you’re wondering or worried that the axe is about to fall, cut ‘em off at the pass and offer solutions to keep you on! Telecommuting just might mean the difference between paychecks or unemployment!

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With the Super Bowl taking up most of today, that’s still no reason to miss out on some potential money making ideas for yourself online.

And we’ve got a truly interesting idea for you today.

Almost nine years ago, when I was just getting into the publishing online business, a friend of mine was running (and may still be, we fell out of touch) a highly successful catalog-type business – yes from online!

At the time, I was extremely busy doing other things, although in the back of my brain I knew she was on to something.

So, lucky you! This morning I came across how you can grab yourself a Free copy of Retailers Forum Magazine.

RetailersForum is going digital. Until recently it was only available in its offline form. However, now they plan to each month – on the 1st of each month – release their current free digital version!

What you’ll find are wholesale items like:

o Jewelry
o Apparel
o Gifts
o Novelties
o and more

They are even throwing in “informative business articles.”

RetailersForum offer to you is straightforward and very simple. They are inviting new startups or established businesses who need to find merchandise to read their free magazine!

Let’s face it, with times like they are having options to make money online is without a doubt critical. This company has been around so long that they helped others back during the recession of the 80s and 90s.

RetailForums has been in business since 1981, and it’s definitely worth a little effort on your part to visit that link above (put down the nachos for just two seconds) and see what they can do for your business online and off!

Enjoy!

The new year has brought us some new ideas, along with the return (revisiting) of some old concepts.

Scott and I have been working on programs outside our typical realm of “service oriented.” Strangely enough, our newest blog, a facts about what other people are searching for blog named ImWebNiches.com, is a return to one of those “old” concepts. It’s an experiment really to answer the question, “Is adsense really dead or not?”

(However, while there are some adsense ads on that blog, it is not just an adsense page. That’s the experiment part.)

With other projects in the works, I’ve also discovered that ImWebNiches is a fun blog to put together (like this one). The difference between the two is that this one deals with internet and social media marketing strategies, and the other… can be about anything we want it to be about. That brings a bit of freedom to me (in particular) since I’m a gabby sort and like stepping outside the realm of marketing every now and again.

Our other projects? Well since they are still “under construction” we’ll keep them secret for now. In the meantime, a test of our new search engine directory blog is underway.

We shall see.

Articles of Interest

• 12 Marketing Minds, One Free eBook
• Marketing in 2009 (free eBook)

This morning, while talking with Janet Giacoma, we discussed the value of guest posting, or more precisely, pursuing the idea of guest posting on other people’s blogs.

So after a lengthy conversation about marketing strategies for the upcoming New Year (and of course once I was off the phone), I started doing a bit of digging. (Guest posting is not something new to us, but it never hurts to do a bit of background research to bring yourself up to speed.)

Guest Posting Secrets (How to Get Published on An A-List Blog), posted a little over a year ago, provides the information anyone considering adding such a marketing strategy to their business should take the time to read… first!

“In this post, I want to share the strategies I used to secure guest-posting spots at three Technorati Top 100 blogs (ProBlogger, Copyblogger and Zen Habits) without any prior contact with the owner. I don’t include that information to boast – I simply want to show you that these methods work. If they worked for me, they can work for you.”

This informational post provides specific guest post directions such as:

o  Why guest post on popular blogs?
o   Choosing where to guest post
o   Coming up with the perfect idea
o   Pitching your post (includes email template)
o   Opportunities to look out for
o   And important things to remember

Not surprising, it also appears that the post about guest posting may itself BE a guest post. How clever is that?

Our suggestion? Make the time to study up on, and implement, this social media marketing concept as soon as possible, and reap the benefits.

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Living in Las Vegas, snow is a rare commodity. It gets cold, and snow up on Mt. Charleston, but generally it’s once in a blue moon for it to snow in the Valley and stick. However, as I type we are getting flurries. Who knows, we might be making snowmen in a little bit (they did on the other side of the valley day before yesterday).

And… in my continuing odd post for the day, I read something interesting in the Las Vegas Review Journal. A commentary written by Gail Collins, a columnist for The New York Times.

I’m not going to replicate the entire article, but the section that caught my eye about dogs:

“Folks at the University of Vienna conducted a test in which dogs were asked to shake hands over and over and over again. If you have any experience with dogs, you will not be surprised to hear that they were absolutely delighted. And they didn’t care about being paid! The opportunity to perform the same trick endlessly with a stranger in a white coat was reward enough.

Then the researchers brought in new dogs that were given a piece of bread as a reward for every handshake. The uncompensated dogs watched, lost their innate love of mindless repetition and grew sullen.

“They get so mad that they look at you and just don’t give you the paw anymore,” said Friederike Range, one of the scientists.

So OK. Dogs are secretly obsessed with fairness. (And bread. Who knew?)”

Strangely enough, as I read that portion it reminds me of so many individuals I’ve “met” online. They work their little buns off for nothing, yet some “bigger dog” comes along, steals all the thunder, and gets all the bread.

This might sound familiar to anyone who’s joined an affiliate program, promoted it with real heart, and gotten squat (or peanuts) for their efforts. While the “big dog” made tons of money from your efforts.

But there is hope… and a way around this… Start your own thing!

However, you must be picky! By that we mean, so specifically “niche” picky that you’ve taken a big old umbrella of a website (or blog) down to its finest points.

“Health” is not a niche, it is an umbrella. However, “colon cleansing” is a specific niche under the umbrella of Health.

“Home business” is not a niche. However, joining a specific home business (or starting your own service or product oriented website narrowed to a single product or service) IS a niche.

This particular blog you are reading right now is NOT a niche. It is an umbrella, encompassing all sorts of niche-like features to internet marketing and social media – from monetizing blogs, to social bookmarking, to freelance writing… and so much more (hang out a while and read the archives there’s tons of help and direction in this here blog!).

Get the idea?

Another valuable thing to keep in mind is choosing something you are passionate about. If you sign up for something that just sounds like a money maker, with no real understanding of what it is or how to run it, what’s the point? You’ll merely be out the money it took to join (and maybe maintain) because you lack passion.

So snow, dogs, umbrellas, niche markets, passion… and that wraps up today’s post

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