The wealth of information available to the average individual running an ad on Facebook is astronomical. The best methods of advertising are done when demographically you can target those most interested in what you have to offer. Makes sense, common sense. But very few follow this very basic approach to marketing and advertising online.

Facebook has it’s supporters and detractors, but currently it is a sought-after community that is (currently) receptive to even business owners. Many social communities frown at (or get downright angry over) people trying to pull in some extra cash by marketing online. Why not head to a place that is (currently) open to you sharing what you have.

Now, before you rush off to Facebook keep in mind that it is a social media. By that we mean people interacting with people. They will not be receptive to blatant, hyped-up advertising – and if you post that sort of thing, shame on you you’ll be blowing off a really good spot that works.

If you don’t want to go to all the “trouble” of setting up a personal profile, you can jump right in with Facebook pages. Again, take your time and present your business and yourself well – or please don’t bother!

You can also just jump right to running Facebook Ads – and the following video found courtesy of YouTube does a great job of showing you exactly how to set up your Facebook Ads. From start to finish, as well as checking your stats and making sure your ads are doing their job, this video is top notch and worth 8:26 seconds of your time. Watch, enjoy, use this information wisely!