We often concentrate hardest on what to do online with regard to marketing and advertising online. Marketing programs, products, and services is an art form, not to be undertaken lightly. Serious consideration to how you are going to go about achieving your objective – traffic, new clients, new sign ups, etc., – is critical to your success.

However, how many of us seriously take the time to investigate contacting those not online on a regular basis? Believe it or not for all us cyberspace crazies, people do enjoy getting special messages yes by snail mail! There are those (and yes I count myself among them) who joyfully go to their mailboxes each day in the hopes of letters from friends and family and even interesting internet offers.

So the question is… When was the last time you researched offline advertising to add to your online mix?

Well not only is today a holiday in many parts of the world (particularly the U.S. I’d imagine), but it’s also your lucky day

Vistaprint is offering great specials for those looking for offline ways of connecting with potential and existing customers. Vistaprint postcards come in a variety of sizes and colors and layouts. You can even design your very own (or for those graphically challenged they have plenty of choices ready-made for you).

Browsing their ready-made postcards is a breeze. They actually give you the option to select one from the “board” so to speak or search by keyword, industry, style, or purpose.

Or, of course, if you are logo and word-ready, customize your own.

The one thing we do know personally about Vistaprint (we have used Vistaprint in the past for our business cards) is that your order arrives exactly the way you ordered it, and in a timely fashion. And, it goes without saying, that their prices are very affordable for just about any entrepreneur, business, or home business marketer.

My suggestion this Spring and on into the year is to supplement how you market online with branching out to reach those offline.

Yes postcard campaigns can get expensive, but I think you’ll be pleasantly surprised with your visit to Vistaprint’s postcard possibilities.

And Happy Easter!

I’ve been so darn busy that it’s been a few days since I had the time to stop and do what I love… post something new on this blog.

However, it was worth the wait since we have several new resources you’re sure to find worthwhile, including information on how to start or get a job offline or on.

The first is Knol: A Unit of Knowledge. Not unlike a blog or wicki (or maybe just like a blog or wiki lol), Knol is a byproduct of Google where you can “share what you know and write a knol.”

With a PR of 7/10 (it’s Google’s own remember) and Alexa rank of 1 (again, it’s Google’s own), you can’t go wrong posting stuff you know and getting it listed and indexed in Knol.

The second item we’d like to share is a resource called Big Hit System, a pushbutton marketing resource run by a great guy named Steve Russell. Steve has put together the tools and resources you need to get the job done online. The best part? I’ve spoken with Steve and discovered another (gasp) online marketer willing to – yes – pick up his phone! He’s also been online long enough (since 2003) to know of what he speaks – another rare commodity and huge bonus for you! They even provide you with no obligation information on the home business right for you.

And while this next one is not new, if you’ve been hearing about the canonial tag and are still confused about whether you need to use it or not, that bolded link will take you straight to Google itself to read all about it. Best to get information like this straight from the horses’ mouth versus trying to interpret a third party’s interpretation. Website owners, article writers, and anyone with possible duplicate content on the same domain should read up on this “new” tagging system.

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Last but not least, if you’re looking for a job or a change in career, head on over to this information found at the AARP website. You do not have to be of retirement age to benefit from these job suggestions. They provide 10 ideas to help you make extra money fast. Again, these ideas are for ANY age and they even suggest “going rates” for what you can charge, how to get started, and more. Remember if you found this or any of our other posts and pages of interest, please comment. We love comments! (And it’s free marketing for you.)

I’ve known Denise Hall for years. To this day, she works with me over at My Wizard Ads.

Denise’s story is like many online. She started with nothing, built slowly, found her true calling, and is off and running. To this day, she works her buns off.

That’s also why today, while reading her current issue of Home Business On A Budget, the following struck me as something we all need to keep in mind. (more…)