Yesterday I promised you a truly eye-opening and heartwarming story for this post, but first my recap (rant) of what went down last night during the Vice Presidential debate. As we gathered our pizza boxes and drinks and settled down with an atmosphere not unlike the Super Bowl, here’s my conclusions:

First off, my understanding ever since grade school (no earlier, ever since the first time your parents asked you a direct question), you answer the question. Only kids and people with something to hide dodge a direct question. Frankly, even in marketing, it’s best to say, “I do not know, but I will find out the answer for you!” then to pretend you are either answering it or worse yet saying, “I don’t want to answer that question, instead I want to talk about…”

I wasn’t expecting rocket science from Palin, (more…)

So they came! Hooray! But are they staying?

Today’s discussion is about how to encourage people to dig deeper on your website and/or blog to get at the truth, value, potential of what you have to offer.

Website owners have the ability to quickly move us around their pages with simple click on links and a bit of code (shown below).

Bloggers have at their disposal a really simple (more…)