Yesterday I promised you a truly eye-opening and heartwarming story for this post, but first my recap (rant) of what went down last night during the Vice Presidential debate. As we gathered our pizza boxes and drinks and settled down with an atmosphere not unlike the Super Bowl, here’s my conclusions:

First off, my understanding ever since grade school (no earlier, ever since the first time your parents asked you a direct question), you answer the question. Only kids and people with something to hide dodge a direct question. Frankly, even in marketing, it’s best to say, “I do not know, but I will find out the answer for you!” then to pretend you are either answering it or worse yet saying, “I don’t want to answer that question, instead I want to talk about…”

I wasn’t expecting rocket science from Palin, (more…)

It seems a bit odd writing this post because as you read it, you’re already “doing it.” And, if you take the time to comment, you’ll even be putting it into practice (and getting some free marketing all at the same time).

Social media is huge, and blogging is one of the fundamental layers to using social media marketing to your advantage.

Being a blog reader – and again, commenting – also makes you a strategic part of the whole web 2.0 marketing hubbub. (Keep reading to get the stats AND find out what new “toy” is available online… for free!) (more…)

So they came! Hooray! But are they staying?

Today’s discussion is about how to encourage people to dig deeper on your website and/or blog to get at the truth, value, potential of what you have to offer.

Website owners have the ability to quickly move us around their pages with simple click on links and a bit of code (shown below).

Bloggers have at their disposal a really simple (more…)

NOTE: Before you get going, the title of this post is “secrets” not “methods.” People come up with all sorts of new ways of doing things, and open all sorts of new social media areas, and we give credit where credit is do. But they aren’t “secrets.”

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For years, and I do mean years, we’ve been online explaining, demonstrating, and, in many instances, doing the hands-on work to help you be successful online.

And, throughout these years, we – like you – have been (and continue to be) inundated with special reports, new software, e-books, videos and more all ranting and raving how this is “the one.”

Rarely is anything “new.”

Let me explain by example before I continue:

Ten years ago, a script was developed that (more…)