EDITOR’S NOTE: This is not our article, but the information is well worth your time.

by Gary Smith

The Web 2.0 social media revolution is in full steam. Are people finding your website?

As an entrepreneur, how do you make your business website stand out amongst 435 million other websites and more than 1 million blogs competing for your audience’s attention?

It’s not as hard as you might think.

To begin, let’s look at the demographics of Web 2.0 social networking sites, Myspace.com, Facebook and YouTube.com. This will give you an idea on how to position your message in the Web 2.0 World.

The Web 2.0 Social Networking Revolution

Web 2.0 is a real revolution on the Internet. And these aren’t just college kids…

- 62% of MySpace visitors are older than 25 (40% are 35+), and 83% are making over $30,000 a year. Nineteen percent (19%) are making $100,000 and up…

- On Facebook.com 46% are over 25 and 34% are 35+, but they’ve got deep pockets. Eighty-eight percent (88%) make more than $30,000 and twenty-three percent (23%) make $100,000 or more.

In the years ahead these numbers will get ridiculous…

- Social media giant Facebook is currently ADDING a million 25+ (non-student) adults per week to their rosters. That’s 52 million new users a year.

- YouTube.com gets over 50 million unique visitors per month. That equals over half a billion a year.

- Facebook and MySpace have the equal daily traffic of Google. Experts predict within the next year they will DOUBLE the daily traffic of Google search.

So your prospects are there. The traffic is there. The spending power is there. So NOW is the time you want to establish your presence on the social networking websites.

Web 2.0 Strategy: Why You Should Be a Maven, Not a Marketer

As a website owner, how should you position your message in the Web 2.0 world?

The increasingly savvy buying public will quickly shun marketers. Internet readers want information from the Internet. They don’t want advertising, marketing, or a “pitch”.

According to Schefren in his Attention Age Doctrine, the solution is to become a social media “Maven”.

A Maven is a trusted authority, like a friend, on the social media websites. As you gain their trust, your audience will return to you over and over again wanting to invest in your advice.

Five Steps to Becoming a Social Media Maven

Social Media Maven Step 1: Get in the Game

Begin blogging immediately. Create a video explaining how to solve a problem and put it on YouTube, MySpace, and Facebook with links back to your main website. Just those two things alone will establish more Web 2.0 presence than 90% of your competition.

Social Media Maven Step 2: Share your passion

Build your Web 2.0 website around your passions. Thirty-two year old Gary Vaynerchuk transformed his wine knowledge to his video blog, http://Tv.Winelibrary.com. It now has thousands of subscribers and does $50 million dollars a year in wine sales.

Social Media Maven Step 3: Be Controversial

Your audience will remember you more when you challenge the status quo. Controversy sells. Think like the tabloids and the local news channels here. For example, Web 2.0 Business Coach Rich Schefren challenges traditional marketing wisdom in each release of his Attention Age Doctrine special reports at www.attentionage.net/doctrine

Social Media Maven Step 4: Create World Class Content

You will drive repeat traffic to your website by offering top notch “how to” information. Gary’s wine tastings are highly educational on the benefits of wine, how to cook with wine, and how to choose a wine for your special occasion. Rich’s reports teach Web 2.0 marketing principles.

Remember, as soon as your audience feels that you are “pitching” them, you’ve lost them. So provide content not advertising.

Social Media Maven Step 5: Engage in the Conversation

Web 2.0 is a dialogue not a monologue. Internet businesses profit more when they observe and listen to their communities first before they broadcast their messages. Savvy mavens such as Gary and Rich encourage their audience to ask questions. The answers to these questions then become part of their user-generated content.

How Marketing in a Web 2.0 Social Media Environment Is Exciting

Visualize it like a big radio or television station or movie screen where you’re the star. You’re building a fan base so you need to entertain, inform, and deliver consistently for your audience.

You have more publishing power at your fingertips right now than at any time in history.

So use it.

Share your passions.

Reveal your trials and tribulations

Tell your story.

And, watch how quickly your audience builds.

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Master Copywriter, Gary Smith (www.rightbraincopy.com) has taught thousands of entrepreneurs how to write copy that persuades, motivates and inspires prospects to buy. He strongly suggests using Web 2.0 Internet Marketing Strategies revealed in Richard Schefren’s Attention Age Doctrine. Get it now for FREE at: http://www.attentionage.com/doctrine & discover never-before-revealed Web 2.0 tools and techniques to win in the Attention Age

Today is one of those unusual posts, and I owe it to our local newspaper. Not the big city-wide one, but the little Green Valley Home News.

I began reading their article in the Arts & Style section only because it talks about a game I personally enjoy (but haven’t played for years)… Scrabble. Now bear with me, because this post does have a point, and you won’t want to miss it.

Here’s the interesting facts about Scrabble and why this has anything to do with the title of this post “Keyword Research.”

First, a bit of background.

Scrabble is the #1 best selling game in the world. Over 100 million sets have been sold worldwide with one to two million sets sold every year in the United States alone. Scrabble can be found in one out of every three households in America. It was developed by an out-of-work architect named Alfred Mosher Butts during the Great Depression.

When Butts first invented the game he called it “Lexico.” Lexico never caught on so he next tried “Criss-Cross Words.” Yep, you guessed it. No one was flocking to buy this new game with this new name either.

Butts went back to the drawing board (no pun intended) and after revamping his rules a bit, he and his partner, James Brunot, renamed the game “Scrabble.” They trademarked that name in 1914.

Well, as shown above, we know how well Scrabble is doing, to this very day.

Keywords! Ah, very important. With some choices, nothing, while the right ones pull in the money hand over fist!

To further emphasis “what’s in a name” (or keyword phrases in your content or title or domain name), the story of Scrabble continues.

In the early 1950s, while on vacation, the president of Macy’s Department store discovered the game. Of course, the next logical step was a huge influx of orders from Macy’s to Hasboro. Stocking the game became a must-do on Macy’s shelves nationwide.

In fact, to this day, television versions of Scrabble exist, and even online versions of the game can be found. In addition, Scrabble clubs and Scrabble competitions form all over the country on a weekly basis.

Oh, and as if that isn’t enough, Facebook users can enjoy the Scrabulous application on their Facebook websites.

So think your choice of keywords isn’t that important? Think again!

What’s in your name? Did you think it through? Are you thinking it through? Best take a lot of time with both your market research and your keyword phrase research.

It could mean the difference between a “Lexico” or “Scrabble” website or blog for yourself.

WHAT DO YOU THINK?? Scott informs me that perhaps the idea of keyword research for this is a tad confusing, and suggests perhaps “branding.” However, I stick by my original association. Without proper keywords one would never develop the proper brand name. They most certainly go hand in hand, but “Scrabble” did not become a “brand” until the keyword was known by many.

What do you think?? Please comment!

A recent post on the Nichebot Keyword Research blog makes the assumption that too many people rely strictly on keyword research to begin figuring out what niche they would like to develop to make money online.

We agree with the overall presentation that one should not use keywords as the starting point to building an online business. Instead, your keyword research is conducted to further enhance search-ability for that particular segment or niche after you’ve determined your market. While keyword research is a mainstay for developing tags, metas, titles, and content on your website, as stated, it is a tool used to uncover what people are searching for.

On the other hand, to reveal what people are buying online, you need to use “market research” tools. The article goes on to give you some solid starting points which include:

To Uncover Hot Selling Products

Head to eBay and click on their BUY tab. You’ll know in a flash what people are purchasing. The “Popular Products” is another link resource to ferret out even more information.

Amazon is, of course, another place to go to see who’s buying what. The idea, keep in mind, is you are trying to figure out what niche you could likely corner based on what people are physically buying.

Where to Find Popular Digital Products

A good solid source for information about popular digital products is Clickbank’s Marketplace. You’ll be able to set specific criteria and pull up what’s popular based on criteria you set.

In fact, Clickbank suggests the following:

“How do I identify the most successful products to promote?”

“Some affiliates prefer to promote very popular products that attract lots of affiliates (high affiliate gravity), while others prefer to promote products with less advertising exposure (lower affiliate gravity). The Marketplace can be sorted, within each category and sub-category, by item gravity. Either way, your best bet is to promote products that are well presented and likely to appeal to the people who visit your website, or view your advertisements.”

Competition

The final section of their post discusses the dreaded word “competition!” Many people fear competition and so never make a choice of what to plunge into online. If you read the article, you will discover that:

“There is NO reason to feel that way. In fact, you should get excited when there is a lot of competition. Here’s why…

“If there is no competition whatsoever in a marketplace, there may be no marketplace (or people to market to) at all. You should actually be worried if you don’t find any competitors for a market you wish to enter.

“The more competition there is in a marketplace, the more commerce is being moved. The more commerce that is being moved, you’ll have a chance at grabbing a bigger piece of the pie.”

We give this informational article a thumbs up for clarifying a business builder’s first steps, and again we have only presented an outline of the full post.

You can read it for yourself here:

“Market Research (or finding a profitable niche market) has Nothing to do with Keyword Research”

Enjoy!

Well it seems that last week Yahoo stocks dropped to a record low for the first time in four years. Since the takeover of Overture, they have been continually deteriorating in share price. Microsoft Chief Executive, Steve Ballmer, has made an offer to take over Yahoo to the tune of 44.6 billion dollars. Yahoo directors are looking into the offer now as it looks otherwise to be a sinking ship. Microsoft has promised shareholders $31 per share which is a 62% increase from the share price this past Thursday. Since Yahoo uses Microsofts technology to run their engines the shift should be quite painless.

Since Google controls around 60% of the US search market, it only makes sense for Yahoo to merge with Microsoft – this way they would be able to narrow the playing field and provide larger advertising service to compete with the big dog Google. In the last year Microsoft has reported a 79% jump in profits with their advertising, while Yahoo has been struggling to maintained a profit. Microsoft projects that they will be able to boost the ad revenue through this takeover, while at the same time cutting out the overlapping of positions within Yahoo.

The key benefit of the purchase per Microsoft is that it would be the best way to maximize value to the share holders and in turn create a more competitive front that would provide the value and service to their customers.

Well that is it for the techno news for today. Chow for now until next time.

(This is a recap of a breaking news story on February 1, 2008)