This morning, while talking with Janet Giacoma, we discussed the value of guest posting, or more precisely, pursuing the idea of guest posting on other people’s blogs.

So after a lengthy conversation about marketing strategies for the upcoming New Year (and of course once I was off the phone), I started doing a bit of digging. (Guest posting is not something new to us, but it never hurts to do a bit of background research to bring yourself up to speed.)

Guest Posting Secrets (How to Get Published on An A-List Blog), posted a little over a year ago, provides the information anyone considering adding such a marketing strategy to their business should take the time to read… first!

“In this post, I want to share the strategies I used to secure guest-posting spots at three Technorati Top 100 blogs (ProBlogger, Copyblogger and Zen Habits) without any prior contact with the owner. I don’t include that information to boast – I simply want to show you that these methods work. If they worked for me, they can work for you.”

This informational post provides specific guest post directions such as:

o  Why guest post on popular blogs?
o   Choosing where to guest post
o   Coming up with the perfect idea
o   Pitching your post (includes email template)
o   Opportunities to look out for
o   And important things to remember

Not surprising, it also appears that the post about guest posting may itself BE a guest post. How clever is that?

Our suggestion? Make the time to study up on, and implement, this social media marketing concept as soon as possible, and reap the benefits.

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