I promise this will be a marketing post, but I’m going to use a few real life – non-marketing examples – to make my point.

Having never heard of Susan Boyle before my father sent me an email of her YouTube audition, I never dreamed I’d get this wrapped up in a show that isn’t even based where I live (the U.S.). I know there are millions of American Idol fans out there, but I’ve just never gotten into the whole AI thing. Frankly, it is the (American) judging team that turns me off, particularly Simon Crowell (when he’s in the United States). However, in Britain on BGT, Simon turns into a completely different person. He’s insightful, helpful, and a nice guy… go figure.

But this isn’t about Simon, this is about fame coming too fast, cold feet, internet marketing (yes I promised), and examples of what happens when you don’t really think things through. (more…)