Online Internet Marketing Strategies

I’ve been meaning to write this post for several days now, ever since I read an article in our Las Vegas Review Journal dated Monday, February 16th. In fact, it’s been sitting on my desk just waiting for the right moment to go from paper pile to post.

What really caught my attention was the headline, “Cultural differences: Economic values may explain why businesses owned by Chinese-Americans are faring well in the recession.”

We see all too often people pulling away from the very thing they should be doing during down times or slow times or tough times - especially online. The energy exerted to build a business is tamped down (or shut down) in the hopes that somehow, magically, sales will continue - in spite of no advertising or marketing.

“The fortunes of a newspaper published out of a second-floor Chinatown Plaza office may give us insight into differing attitudes about money and ways of surviving tough economic times.

In a time when a 162-year-old national news chain such as the Tribune Co. file for bankruptcy protection, the Las Vegas Chinese Daily News is actually growing, fueled by an increase in advertising. The paper has gone from 16 to as many as 36 pages since printing its first copy five years ago.”

The article goes into further details by defining how different cultures view our current times; “…many Chinese business owners consider a time of economic stress a time to spend money on advertising.”

This advertising “outlook” is considered to be a definite separation of U.S. and Chinese cultures. Where the former sees nothing but doom and gloom when it comes to doing business, the latter are taking advantage of great rates and exceptional deals. These factors also attribute to the fact that over 20,000 valley residents of Chinese heritage are surviving the highest unemployment rates in a generation.

“Chinese attitudes about money include the notion of saving profits and growing slowly, instead of leveraging long lines of credit and expanding rapidly, several business owners said.”

Now here’s the best part, and what I’d really like you to come away with (having read this post… thank you):

“The Chinese rely more on what is known as a relational economy, compared to Americans, who function more in a “me economy.” The Chinese system is based more on, “I do something for you, you do something for me,” with everyone being on the same level.”

Sounds a lot like the Golden Rule applied with a fine paint brush to the art of keeping customers coming back by treating them right.

So if you’re asking yourself, “Is now a good time to slow down with my marketing and advertising?” we think it best to tell you the answer is no.

Recovering lost ground is costly.

Instead, plan and budget for an amount comfortable (and affordable) for you in today’s economy. Be it $10 or $1000, keep your business plans afloat and keep them growing.

We’ve said it before and we’ll keep on saying it. The internet waits for no man, woman, or child. Let up for even a tiny bit of time and your competitors are going to sweep right over you.

Your wise move is again budgeting. Keep your ads out there, continue investing your time and energy, too.

These rough times will not last forever, even if (in the moment) the light at the end of the tunnel doesn’t shine very brightly.

Stay on top of what you’ve been doing, and when the sunshine hits, you’ll be well positioned - ahead of your competition - in the months and years to come.

Rarely do Scott and I sign up for anything. Frankly, we’re way too busy helping other people market and advertise to take on additional 3rd party offers that also need telling about.

However, we’re making an exception for this one:

Click To See Which One

At the moment, during prelaunch it’s absolutely free to sign up. Listen to the short video and/or read along as the presentation happens at the bottom of the screen.

What it is is a large “must have” package of marketing tools.

The founders of Getresponse (Implix) and other major players are involved.

The tool we’re most interested in, which will come with the package, is the “gotomeeting” type service. We’re in sore need of something like this for training.

But that’s just one of many “must have marketing tools” with, of course, the added benefit of making residual income from a program that provides not junk, but real tools everyone needs to market effectively online!

We have many of them, but it turns out that by packaging them up come January 6th, when the program launches, we’ll be saving a ton of money, too!

So stop what you’re doing and go take a few minutes to get yourself positioned for this wonderful program launching at the New Year.

Free PreLaunch Signup Click Here

We love descriptive blog post titles. However, like any type of advertising, especially solo ads, article titles, and (of course) blog post titles, create them too long and you’re wasting not only a lot of usable space, but hindering your search capabilities.

That’s why we are testing Read more »

If you’re out today shopping and facing the “black Friday” crowd, all the best to you; however, if you wait, apparently come Monday you’ll be able to find a ton of even better bargains online. Read more »

This past week, Janet Giacoma, a Whole Hog Blogger and extensive article writer, wrote to ask how does one add their Twitter feed to EzineArticles.com. Apparently, she’s heard through the grapevine, and has demonstrated proof from those sources, that adding (updating) your EzineArticle profile to include your other social identities can have real benefits.

Well, it could be me, but it did take some doing to locate the steps. Actually I had to finally just hold my breath and head to the EzineArticle blog, do a search for “twitter” and voila! here’s the results (quoting a bit of that forum post):

“Here’s the 6 simple steps on how to quickly add your social media links: Read more »

I’ve known Denise Hall for years. To this day, she works with me over at My Wizard Ads.

Denise’s story is like many online. She started with nothing, built slowly, found her true calling, and is off and running. To this day, she works her buns off.

That’s also why today, while reading her current issue of Home Business On A Budget, the following struck me as something we all need to keep in mind. Read more »

Recent posts (and throughout our archives), we demonstrate proof that there is money to be made online. And today’s post will be no exception to that rule. In fact, you’ll be downright excited at the prospects if you choose to keep reading! (We give you facts and figures for the truly skeptical that support what we’ve been advocating… blogging/writing your way to wealth). Read more »

[This post carries the message to help you make more sales online AND is a political statement all wrapped into one. Please do hit the "read more" link!]

While I figure out a way to pull my how to make money online post together (writer’s block at the moment), it did occur to me that I do have something to say. Read more »

Just for Fun Sunday…

My father sent me this earlier in the week and I only now got around to opening and reading it. The caption above the image reads:

Halloween Is Going to Suck This Year!!!

He also wrote (on 10/3/08):

WILL SOMEONE STAND UP AND BE COUNTED?

At age 76, I was born during the Great Depression and it may well be that I will die within a depression that may be even greater. Read more »

It seems a bit odd writing this post because as you read it, you’re already “doing it.” And, if you take the time to comment, you’ll even be putting it into practice (and getting some free marketing all at the same time).

Social media is huge, and blogging is one of the fundamental layers to using social media marketing to your advantage.

Being a blog reader - and again, commenting - also makes you a strategic part of the whole web 2.0 marketing hubbub. (Keep reading to get the stats AND find out what new “toy” is available online… for free!) Read more »

We’ve been super busy adding a new service to My Wizard Ads.

An option that everyone always has for spreading the word about programs, products and services is ezine advertising. This area of marketing covers classified ezine ads and the often sought-after solo ad. Some guru and program owners may use the term “standalone ad,” but they are one and the same.

So with a new service in place - called the Solo Ad Explosion (packed with real value for the online advertiser) - it’s time to turn our attention to the lighter things in life.

Earlier today, my father sent me a link to a great news story. Granted, if it’s your neighborhood, you might not be that thrilled - time to keep Kitty and Rover in the house for a bit, but here’s the cute picture: Read more »

Once again another week has come and gone without a single post made to this blog. I cannot believe it - and I’m highly disappointed in myself. I have reasons - wonderful clients and customers needing personalized attention - but not posting is having an effect on the headway we’ve made on this blog.

The obvious point is when you get traffic to anything - and in this case a blog - you must sustain that traffic or watch your Alexa ranking (some indication of the volume of traffic) rise and fall with the tides.

With Linda’s huge successes, and those of our fellow Whole Hog Bloggers, we strive to also stay on track with this whole “get traffic” thing

If you don’t post at regular intervals (and often) your traffic obviously fluctuates. The reasons for this are two-fold. Read more »

I need to start this post by telling you that we (Scott and myself) have been around for a LONG time. I know more about advertising and marketing online then any individual program/membership owner can ever tell you. I do this day in and day out, trying to help you make sense of what it is you are doing online - and how to get it done.

Scott, with a background long on years in affiliate marketing, is also an expert when it comes to marketing, advertising, and promoting online. We teamed up a few years back, (the best move either of us ever made!) and provide several online business resources tailored specifically to help you be successful online, too.

Each and every thing we do - whether planned that way or not - revolves around helping others be as successful as possible online (with offline ideas thrown in for good measure).

With that bit of hoopla and flag waving out of the way, today we’d like to help anyone who’s stuck in what can be a vicious, yet unnecessary, cycle… Read more »

Very late last night I received an email over at My Wizard Ads from a gentleman wanting to know if he was wasting his time online. He wasn’t questioning the MWA services, but his whole perception on trying to make money online in general.

Of course I emailed him back and forth several times. I’m afraid I climbed on my soapbox and did my thing (which he did appreciate). The crux of the making-money dilemma is something I will cover in the next post (I promise!) and present solutions to that problem.

In the meantime though, I want to take a moment and show you a shortcut to making money - under your own steam, without relying on anyone or anything else online.

After proving to ourselves, for ourselves, that a person can make money writing online, I set off on a journey to uncover a resource that could shave years off the learning curve. A way to step up to the plate much faster in the field of writing - any kind of writing - online.

With income potentials of $85,000 or more per year, this is hardly something you will want to poo-poo out of turn without researching!

I’m happy to report I found such a resource - and  Read more »

A while back (June 16th to be exact) we did a post about SocialSpark, a program for bloggers and a way for you to make money online. In addition, of course, SocialSpark is set up to take on advertisers needing promotions.

That reiterated, at the time I opted for an “opportunity” that paid us $5.50. If you remember, it was a promo for SocialSpark itself, and something I was going to write about anyway.

How great was that

So, the other day I logged into SocialSpark again, and they had such a worthwhile cause. An opportunity to bring the Alzheimer’s Memory Walk to everyone’s attention. This organization is looking for volunteers to coordinate their Fall walks to raise awareness and money.

That opportunity was worth Read more »