Commenter Provides Better Input Than “Heavy Weight” When Weighing In On the Subject of Social Networking Sites As Potential Advertising Hotspots
It’s late, but I don’t want you to think that’s what has me slightly grumpy, it’s not. What got me was a short piece written in the Webpronews.
Writer David Utter, in his featured article Beware Social Networking Ad Buzz does another one of his quick looks (without much fact) and provides a sweeping opinion (without declaring it is opinion) on whether or not social media sites like Facebook and Myspace are really designed to help online businesses grow. He (continues) to insist that these sites are filled with college-types not much interested in anything business related. This isn’t the first time I’ve seen him say this very same thing… and it drives me nuts. Every time I read his absolute-sounding statements I wonder what he’s basing these statements on? Statistical fact or personal opinion? Because statistically he’s wrong.
I’m not about to disclose my age but suffice to say college has been several years in my past, yet I frequent social media hot spots and I’m aware of numerous individuals my age and older doing the same.
Social media communities are filled with all kinds of people, of all ages. A trip around any of them, checking profiles and seeing who’s who, can show you that much. Facebook even provides demographics for heavens sake…!
After reading his article, it became apparent to me that the person most “in the know” was the first commenter to his article, Lyn Mettler. Lyn wrote:
“I personally think that the way to go online is not to pay to have a presence but to actively get involved, such as by setting up a page for your business on MySpace or Facebook and using that as a tool to reach out to your target audience.
I’ve never been convinced that paid advertising online fares much better than paid advertising in traditional media. It’s much better (more credible and authentic) to get a story about your business published in the newspaper than to pay for an ad, and similarly it’s better to have a page on MySpace than to pay for placement there (excluding pay per click).
One other point, these social networks are definitely not just for the 20-something, college-age crowd. All age groups are getting on in huge numbers. A couple stats I found:
More than 50 percent of all MySpace users are now over the age of 35, according to comScore Media Metrix.
Between May 2006 and May 2007 the number of unique users on Facebook over the age of 35 grew 98% to 10,412. — comScore Media Metrix”
Hats off to Lyn for stating so clearly the reason for any internet marketer to venture into the social media arena. “To actively get involved” is the key phrase there. Clearly social websites are not the place to go barging in and spamming the living daylights out of all and sundry. Common sense, a sense of community and fair play, and above all an understanding of these communities can and will take any online entrepreneur far.
Seems like David needs a wake up call - and a research partner. Give it a rest David 
(I did weigh in, couldn’t leave Lyn just hanging there alone lol)
Tags: advertiser, advertisers, advertising, arenas, audience, business, buzz, comments, communities, community, demographics, design, disclosure, doings, entrepreneurs, facebook, featured article, get, help, hot spots, internet, lol, lyn, marketer, marketing, media, mettler, myspace, networking, nuts, online, pages, pay per click, people, personal opinion, phrase, presence, profiles, research, s, sake, social, social networks, spamming, statistical fact, tar writer david, website
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March 12th, 2008 at 9:10 am
Hey Diane!
Thanks for posting this. I am glad we are in agreement :). It does get old hearing so many people immediately dismiss social networking as for “kids”. Oh well, those of us smart ones will be ahead in the end I guess for our foresight!
Lyn Mettler
March 12th, 2008 at 1:50 pm
Hi Lyn! Thanks for the visit over and leaving your input here
Yes, this guy has been driving me crazy for a while now. Every time I do choose to read he’s talking “college kids.” Has he ever visited a community? Or is he still picking thoughts out of dated information? You’d think their editor might have a say in what gets posted, like “what are you basing your statements on?”
Sorry, coming down off the soapbox LOL!
All the best,
Diane
March 12th, 2008 at 5:53 pm
You go girl! someone who thinks they know certain demagraphics without checking them out first out to be more careful before posting….
could lead to a flame up from other fronts…