Archive for the ‘Tech News’ Category

Thinking Outside the Box | Pop Up Displays Offline Strategy

Thursday, April 21st, 2011

pop up displaysNowadays it’s getting a bit easier for some marketers to start thinking of ways that go beyond traditionally taught strategies and entertain the idea of participating at trade shows and using pop up displays.

What Are Pop Up Displays?

In an earlier post written in December 2010, I covered the idea of the professional look and feel of pop up displays. Today I’d like to take a different approach, just to get you thinking outside the box.

Have you ever considered the fact that what you have chosen to promote also could be marketed, physically, in a one-on-one trade show? And, if you’ve attended trade shows, you cannot miss the numerous use of the trade show pop up. Available in a variety of shapes and sizes, they are the wow factor that draws those crowds to specific booths, right?

So Why Would You Participate in Trade Shows and Use Pop Up Displays?

Think about it. Online marketing is an excellent, quick and fairly painless process. However, overall, online or offline, it’s work don’t kid yourself.

The challenge is to come up with new ideas. Perhaps you’ve never considered that many online programs also make excellent offline promotions. Yes, you may have to step outside your comfort zone, but the persistent marketer is always willing to challenge him or herself. “Going public” is a definite plus and being seen, shaking hands, meeting people, and making contacts – in person – can move mountains.

So imagine yourself at a live event, at your table, with others around you making more efficient and effective impressions by using pop up booths. You’d be kicking yourself, right? Especially if you knew how very easy pop up trade show displays are to transport, set up, and take down.

Choosing the Right Type of Pop Up Displays Made Easy

Available in table top versions, canopies and accordions (to name but a few), pop up displays are readily available for you to use. The question is… will you start thinking outside the box? Will you dare to add to your repertoire and try something different? The world awaits. You just have to make an appearance (with careful planning of course).

Online and offline marketing make the perfect combination no matter what program you choose. The only thing that holds you back from making use of offline promotion, and the impressive pop up displays, may be YOU.

AscenderCart the SEO of Shopping Carts

Thursday, April 14th, 2011

advanced shopping cart for today's online businessesFor years, internet marketers and online retailers have had limited choices when it comes to choosing the right SEO Shopping Cart. In fact, the idea that search engine optimization (SEO) of one’s shopping cart probably doesn’t enter most people’s minds as they set up their web sites.

AscenderCart Is Different

The best way to tell if AscenderCart is a good choice for you and your business would be to take a good look at their Shopping Cart Features. By doing so, you will be able to see the rich amount of search engine optimization features that set this MUST HAVE shopping cart system apart from the others.

AscenderCart Training

Another feature that sets this service apart from its competition is they provide a FREE SEO Training Manual for every user. You’ll quickly learn the ins and outs on how to:

o Customize keywords, image alt tags, page titles, anchor text, and headers (to name just a few)

o Help your potential buyer find, and keep track of, items of interest they wish to purchase

o Avoid the accidental duplication of content, setup sitemaps, and so much more.

Watch this exciting video:

More Shopping Cart Potentials

AscenderCart has also taken a lot of the must-have goodies and bundled them into pre-made applications for your use. Their shopping cart application store provides you the freedom to easily integrate customer support chat, refer a friend social networking, gift registry, automated email marketing, and again, too much more to list them all (so check it out for yourself).

Obviously making it super fast, fun and easy for your customers is your primary goal for your online e-commerce. Choose the best shopping cart available, AscenderCart.

Changing the Face of Textbooks for Teachers and Students

Wednesday, March 30th, 2011

This is a Sponsored post written by me on behalf of Flatworld Knowledge for SocialSpark. All opinions are 100% mine.

This is a subject near and dear to my heart – the ability for students to use the most current, most informative textbooks for their study. Giving teachers the ability to use textbook customization. Too often, students are forced to learn subject matter from out of date textbooks. In a world where being at the cutting edge is so important, don’t you think having leading edge material is the best way to learn?

Flat World Knowledge Provides Living Breathing Textbooks

Teachers and students now have a choice. They can suffer along using static material, or explore new territory. Flat World Knowledge makes this possible with their “living, breathing dynamic learning platform.” Simply put, textbooks on a wide range of subjects, written by experts in their field and published under the Creative Commons open license are available for free when used online or a small fee for downloading and accessing offline.

Teachers and Students Using Only the Best of the Best Textbooks

Using a platform that Flat World Knowledge calls “Make It Your Own” (MIYO) tailoring a textbook has never been easier. Chapters and sections can be dragged and dropped, thus arranging the course the way the teacher would like it presented; edited to keep the book current and alive; and even insert new material including video and audio multi-media for true interaction. The latest relevant material from YouTube and BlipTV can even be inserted into any given textbook.

Once the textbook has been modified to the instructor’s liking and published, the textbook becomes available in a wide range of options:

o In HTML format, fully functional with features like search, the ability to take notes, and multi-media support

o In PDF format for easy printing (what is called a softcover version in b/w) on demand

o ePub and .mobi file format for mobile readers and devices (iPad, Kindle)

o As an audio book, and

o Digital Braille ideal for individuals with print disabilities.

Watch this video to see how unique and wonderful the world of textbooks can truly be:

Textbooks for Free or a Small Fee

All online access to Flat World Knowledge textbooks is free. Offline access (downloading the textbook) costs a fraction of the price most educational bookstores charge starting at just $25 for most formats and $35 for the printed version. This is the way education can and should grow. Out with the outdated and in with the new. Textbooks that take on a life of their own where teachers can truly teach and students can truly learn.

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Treat Yourself With GameTreat a Great Way to Take a Break

Saturday, March 5th, 2011

This is a Sponsored post written by me on behalf of GameTreat for SocialSpark. All opinions are 100% mine.

We work all day, and some of us well into the night, however, taking a nice GameTreat rest makes for sharper minds. And it’s just plain fun :)

What Exactly is GameTreat?

Maybe you’ve heard the suggestion that whenever possible, you should add “stickiness” to your website or blog. One way to do that is to give people something to do, beyond reading. GameTreat is a free app you can add to your site, and they give you multiple ways to bring entertainment to your visitors.

On the sidebar to the right, you’ll notice I have chosen their app for WordPress. However, they have full page code, and also code that can be embedded right into your page(s). You also have a wide variety of game categories to chose from and offer to your visitors (or just select them all and let your visitor pick).

Share Your GameTreat Scores With Friends

Another great feature is the built in your ability to post your scores and show your friends at places like Facebook and Twitter how you’re doing. In turn, they can post their scores, too! Fun all around :)

GameTreat offers a full blown gaming experience. By that I mean you get the full version of premium games. They’ve used their own “GameTanium” technology that creates “superior gameplay.” And, GameTreat is selective. They hand pick their games to make sure your visitors have the choice of the best popular games – games that will keep your visitors coming back time and time again to play.

Add Free Games to Your Wesite with GameTreat

Here’s a very short video that will show you the benefits to adding this free app and how very easy it is to install:

Grab. Embed. Engage.” A great slogan for a unique way to add stickiness to any website!

Get GameTreat Now

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