Archive for the ‘small business’ Category

Thinking Outside the Box | Pop Up Displays Offline Strategy

Thursday, April 21st, 2011

pop up displaysNowadays it’s getting a bit easier for some marketers to start thinking of ways that go beyond traditionally taught strategies and entertain the idea of participating at trade shows and using pop up displays.

What Are Pop Up Displays?

In an earlier post written in December 2010, I covered the idea of the professional look and feel of pop up displays. Today I’d like to take a different approach, just to get you thinking outside the box.

Have you ever considered the fact that what you have chosen to promote also could be marketed, physically, in a one-on-one trade show? And, if you’ve attended trade shows, you cannot miss the numerous use of the trade show pop up. Available in a variety of shapes and sizes, they are the wow factor that draws those crowds to specific booths, right?

So Why Would You Participate in Trade Shows and Use Pop Up Displays?

Think about it. Online marketing is an excellent, quick and fairly painless process. However, overall, online or offline, it’s work don’t kid yourself.

The challenge is to come up with new ideas. Perhaps you’ve never considered that many online programs also make excellent offline promotions. Yes, you may have to step outside your comfort zone, but the persistent marketer is always willing to challenge him or herself. “Going public” is a definite plus and being seen, shaking hands, meeting people, and making contacts – in person – can move mountains.

So imagine yourself at a live event, at your table, with others around you making more efficient and effective impressions by using pop up booths. You’d be kicking yourself, right? Especially if you knew how very easy pop up trade show displays are to transport, set up, and take down.

Choosing the Right Type of Pop Up Displays Made Easy

Available in table top versions, canopies and accordions (to name but a few), pop up displays are readily available for you to use. The question is… will you start thinking outside the box? Will you dare to add to your repertoire and try something different? The world awaits. You just have to make an appearance (with careful planning of course).

Online and offline marketing make the perfect combination no matter what program you choose. The only thing that holds you back from making use of offline promotion, and the impressive pop up displays, may be YOU.

Anyone Else Hear That Echo?

Tuesday, March 9th, 2010

Okay, it’s not as if the internet isn’t flooded with social communities. In fact, they are coming out our ears. I know it, and you know it. Trying to stay in touch with all of them is – well let’s just say it – a nightmare.

That’s why I almost passed on the latest invitation I received, but something caught my eye.

Does the word “money” mean anything to you?

EchoLoops has an interesting premise. The email I received stated the fact that Facebook and their like are making millions, and that means we are the ones making them so popular. EchoLoops, with its growing traffic numbers, is willing to advance your rankings in the search engines (by being a part of the social circle, these things get indexed fairly easily and you can be there, too). They also mention “rebate checks” for shopping, along with combining the power of Facebook, YouTube, games, shopping, etc.

Now, I haven’t a clue where this will go since I do not (unfortunately) possess a crystal ball. I have filled out my profile in much greater detail then several other spots I thought I would haunt. I’m working on the angle that the more you say, the better things go. We shall see. In the meantime…

Signing up is free. And if you’re just a tad tired of any particular circle that’s been running you around in circles, EchoLoops just may be your answer.

Enjoy!

How An All Inclusive System Grows Your Business

Tuesday, February 2nd, 2010

This is a Sponsored Post written by me on behalf of Mavenlink. All opinions are 100% mine.

There are many stages when it comes to client and business interfacing. There also are many strategies one can use to efficiently run one’s business. However, the folks over at Mavenlink have refined client/business interaction to a fine art.

In a nutshell, Mavenlink is ideal for:

o Businesses
o Consultants
o Service Firms
o Non-Profit Organizations.

Let’s take a quick look at what I’m attempting to express. There is you (the business), your team (if you have employees and/or additional consultants), and the vital part of this equation… your client. (more…)

British Airways to the Rescue!

Wednesday, November 11th, 2009

You’ve got to love British Airways! For the entire month of November they are offering the most amazing airfare prices and incredible, full out packages!

Always wanted to visit Cairo? I have! Well, how about a round-trip ticket from New York to Cairo PLUS three (3) nights at the Le Meridien Pyramids for just a tad over $1000. Have London on your mind but thought travel was out of your reach? Not now it isn’t! Three days, plus round-trip from New York for just $659! (more…)

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