The latest news, if you haven’t heard yet, is the newest round of Google algorithm changes. What this means is a death toll for those splogs out there (god willing) and bonus points to those who spend the time to nitpick every word that goes on one’s web site or blog – relying on one’s skill and the mastery of original content.

The Original Writer Should Get the Credit for His or Her Original Work, Right?

There’s nothing much worse than finding someone has stolen your material, verbatim. There’s also nothing fun about finding those auto-posted blogs where the content is so repetitive that no one in their right mind would read it. I mean, come on, how many times could someone say the same thing about say a computer monitor or whatever keyword they hope to gain the upper hand with in the search engines. (more…)

It goes without saying that in order to be seen on the internet, your business must be highly visible. Creating visibility takes innovative thinking, a willingness to be in the game for the long haul, and the patience, motivation and money to get the job done… properly.

That! Advertising Agency is a relative newcomer to the internet, bringing a wide range of personnel with a mixture of traditional and non-traditional methods of advertising to, and for, their clients.

Take Mike Knorr for instance. He is That’s Social Media Director and places emphasis on pay per click (PPC), search engine optimization (SEO) and web design. Most individuals and businesses would agree that all three of these areas must be aggressively targeted to ensure traffic. PPC, SEO, and particularly one’s website’s layout, are functions that, when properly executed, reap visitors. However, make even the smallest mistake and your business is in a world of hurt. There are just too many others – your competition – to get these essential tasks wrong.

Ken Korr is CEO and “Chief Idea Generator” for That!. Certified in MCT, MCP, MCSE, and the proper implementation of Google Adwords, Ken’s ideas and forward thinking lead the team.

That! Advertising Agency also has not forgotten that offline is as important, for many businesses, as online. Offline print ads and the use of television and radio spots are also their forte. In the right circumstances, for the right businesses, That! can get these types of spreading the word recognition done for you.

Sound marketing strategies are few and far between when one goes it alone online. It makes sense to investigate services that bring skill sets to the internet that you either do not have the talent to apply or the time it takes to do it yourself.

This morning in my inbox was a survey request by the program owner of the web site builder I use for My Wizard Ads. Typically I tend to ignore these, but since the subject revolved around the all important “traffic and how to get more” issue, I was game.

After going through a series of screens and reaching the finish line, I came to two conclusions:

1. The “recommend a friend” (which I did not fill out) was inevitable.

2. As I answered the questions, I can already “see” the results for myself.

The outcome of this survey, one of which I am still hoping will be useful, at the moment appears to be a rehash of who is doing what currently online. Traffic generating is a huge issue, and always will be, of course.

However, since there was no spot to input comments like, “Hey, you’re not going to believe this, but I found that x is a great way to get traffic!”, it most likely will be yet another compilation of the same thing we all know – email marketing, blogging, article marketing, PPC, coaching, search engine optimization, and social media marketing. The only difference will be the percentages – how many are using which ones.

So, while I have my fingers crossed that there might be “something new” to learn, I can almost with 100% accuracy predict what will be in the “report”.

Thank goodness I’m getting a copy of it for free LOL!

(P.S. I know, the title sounds very “Yoda” to me, too)

Not all SEO companies are created equal, and SEO Positive, based out of the United Kingdom is one of them. In business since 2008, they have made their mark on the seo world by providing numerous valuable resources for website owners.

Their company, while not limited to these categories, includes major key components to successfully finding one’s website listed in the right search engines under the proper keywords. This includes their ability to assist you with proper Pay Per Click management, and that all-important, strategic link building.

When working with SEO Positive’s SEO team, they help you go through your web site, research your competitiors and your niche within your market. Since the right choice of keywords is paramount to effectively placing your website within searchable reach of the search engines it is only after extensive evaluation and selecting the right keywords that they begin doing “what we do best ‘search engine optimisation’”.

While SEO Positive lives up to its name, honing in on proper search engine optimization for your website, they also provide web design, hosting, email marketing, and lots of very nifty (and free to use right on the website) SEO tools for every visitor.

Their free-to-use SEO tools include: page ranking, link popularity, alexa rank, spider simulation, domain age, keyword density, keyword difficulty, and page rank prediction. Make note, because many of these tools are getting harder and harder to find.

And, the wonderful thing is, their SEO tools do work

With a solid reputation, and years of experience online, anyone in need of an SEO firm should definitely make it a priority to visit SEO Positive.