Archive for the ‘seo’ Category

SEO Alive and Well So Get It Right

Saturday, December 17th, 2011

To this day, regardless of what you may be hearing about search engines, search engine optimization remains a key factor for anyone starting out, or maintaining, a website or even a blog. Yes, content is vital. You need to keep your reader interested in what your web site or blog is all about, yet your content itself must reflect proper SEO strategies or you’ll work and work, getting no where fast.

Why Optimize?

Whether your business is local (which by the way is a bit easier to accomplish a presence online) or global, you still need to do what everyone else has been doing for the past decade (or longer):

o Keywords – I’ve seen too many web sites online that either over do the use of keywords, trying to target everything they can lay their hands on or conversely, using all the wrong keywords; ones they don’t stand a remote chance of hitting the front pages of any search engine at all. There are courses out there that assume they are showing you the proper way to select keywords. Most are wrong. While it is a great strategy to see what your competition is doing, if you are not using those keywords on that particular page (or post) as a reinforcement as to why you’ve got it listed at all, then it’s a waste. And, even worse, over time the search engines will pick up on the fact that you are basically cramming keywords into your coding for one purpose only – and they penalize you for doing it wrong.

o Competition – There is an enormous amount of competition for single or smaller phrases, that’s where the idea of the long tailed keyword came into play. It also makes more sense because if you are doing proper research, then you already know that what you are thinking but what others are typing most likely are two very different things. People’s minds work in odd ways. If you are thinking keywords in a straightforward, well this makes the most sense, then you are missing out on all the really strange, but usable, phrases people are typing into the search engines. You could easily place yourself on the front page just by doing your best due diligence to find the proper terms for your area of expertise.

Outsource Your SEO and Get It Right Straight from the Beginning

If you are in doubt regarding your current use of your existing SEO or you are starting a web site and facing the repetitive, but highly necessary, job of optimizing your web site to its full potential, you do have choices. Outsourcing is, of course, a primary one. So don’t ignore the challenges with search engine optimization pretending you don’t have to optimize. It would be more than a bit like shooting yourself in the foot.

SEO Still Counts No Matter Who Says What

Friday, September 2nd, 2011

It seems strange to me that there are groups of individuals online de-stressing the continued importance of SEO. For those who don’t yet know the term (if any such person exists), it stands for search engine optimization firm. Well actually SEO itself leaves off the “firm” part, but you get my drift :)

Ignore SEO?

The fact is that everything and anything you do that “sticks” online needs to be optimized. Disregard SEO and the many other factors that accompany site creation, and you’ll never be found. A good search engine marketing firm understands the primary purpose to web site and even blog creation… get into the search engines!

SEO and Hot Marketing

SEO is the backbone to the goal of being one among the many returned results when a person does a search in Google, Yahoo!, MSN, and a bunch of other search methods. Most who try on their own do a royally poor job of optimization. I’ve seen sites so jammed full of terms unrelated to what their site is about, all the way to those who take phrases or “keywords” that haven’t a thing to do with what their web site is selling.

Wasted space. Waste of time.

To properly promote, you need not thousands of keywords or keyword phrases but a select, very focused choice of words. You let your content itself pick up or support the rest. Search engine algorithms all work differently, so by playing to all sides of the circle, proper SEO is sure to land your website or blog where it needs to be – in your hottest market, the search engines themselves.

AscenderCart the SEO of Shopping Carts

Thursday, April 14th, 2011

advanced shopping cart for today's online businessesFor years, internet marketers and online retailers have had limited choices when it comes to choosing the right SEO Shopping Cart. In fact, the idea that search engine optimization (SEO) of one’s shopping cart probably doesn’t enter most people’s minds as they set up their web sites.

AscenderCart Is Different

The best way to tell if AscenderCart is a good choice for you and your business would be to take a good look at their Shopping Cart Features. By doing so, you will be able to see the rich amount of search engine optimization features that set this MUST HAVE shopping cart system apart from the others.

AscenderCart Training

Another feature that sets this service apart from its competition is they provide a FREE SEO Training Manual for every user. You’ll quickly learn the ins and outs on how to:

o Customize keywords, image alt tags, page titles, anchor text, and headers (to name just a few)

o Help your potential buyer find, and keep track of, items of interest they wish to purchase

o Avoid the accidental duplication of content, setup sitemaps, and so much more.

Watch this exciting video:

More Shopping Cart Potentials

AscenderCart has also taken a lot of the must-have goodies and bundled them into pre-made applications for your use. Their shopping cart application store provides you the freedom to easily integrate customer support chat, refer a friend social networking, gift registry, automated email marketing, and again, too much more to list them all (so check it out for yourself).

Obviously making it super fast, fun and easy for your customers is your primary goal for your online e-commerce. Choose the best shopping cart available, AscenderCart.

Honestly Do You Really Need The SEOPressor Plugin?

Friday, February 11th, 2011

seopressor wordpress plugin review should you buy itFirst, the SEOPressor is not shiny and new, I realize that. This WordPress SEO plugin also is not free. These are two factors you need to take into consideration as you contemplate my personal review of SEOPressor.

So, here’s what I think. If you get the whole idea of marking up your posts correctly as you write them – you understand the breakdown of headings, the use of bolding, italics, underlining, etc., in their proper places and amounts – you are 80% on your way to already making good use of SEO optimizing your WordPress post. But that remaining 20%? Well, that’s where the little ‘ol SEOPressor plugin comes into play.

In fact, knowing and applying these little writing nuggets actually prevented me from shelling out the very reasonable fee for either a one-domain use of SEOPressor or even the unlimited domain SEOPressor fee to get this plugin. I thought about the whole idea of spending money for about a month. My reasoning was simple because I figured, “Hey I already know this stuff.”

And then I got to really use the SEOPressor plugin (for completely free and no it wasn’t given to me but that’s another story) and as this story goes… I was blown away :)
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