To this day, regardless of what you may be hearing about search engines, search engine optimization remains a key factor for anyone starting out, or maintaining, a website or even a blog. Yes, content is vital. You need to keep your reader interested in what your web site or blog is all about, yet your content itself must reflect proper SEO strategies or you’ll work and work, getting no where fast.

Why Optimize?

Whether your business is local (which by the way is a bit easier to accomplish a presence online) or global, you still need to do what everyone else has been doing for the past decade (or longer):

o Keywords – I’ve seen too many web sites online that either over do the use of keywords, trying to target everything they can lay their hands on or conversely, using all the wrong keywords; ones they don’t stand a remote chance of hitting the front pages of any search engine at all. There are courses out there that assume they are showing you the proper way to select keywords. Most are wrong. While it is a great strategy to see what your competition is doing, if you are not using those keywords on that particular page (or post) as a reinforcement as to why you’ve got it listed at all, then it’s a waste. And, even worse, over time the search engines will pick up on the fact that you are basically cramming keywords into your coding for one purpose only – and they penalize you for doing it wrong.

o Competition – There is an enormous amount of competition for single or smaller phrases, that’s where the idea of the long tailed keyword came into play. It also makes more sense because if you are doing proper research, then you already know that what you are thinking but what others are typing most likely are two very different things. People’s minds work in odd ways. If you are thinking keywords in a straightforward, well this makes the most sense, then you are missing out on all the really strange, but usable, phrases people are typing into the search engines. You could easily place yourself on the front page just by doing your best due diligence to find the proper terms for your area of expertise.

Outsource Your SEO and Get It Right Straight from the Beginning

If you are in doubt regarding your current use of your existing SEO or you are starting a web site and facing the repetitive, but highly necessary, job of optimizing your web site to its full potential, you do have choices. Outsourcing is, of course, a primary one. So don’t ignore the challenges with search engine optimization pretending you don’t have to optimize. It would be more than a bit like shooting yourself in the foot.

It seems strange to me that there are groups of individuals online de-stressing the continued importance of SEO. For those who don’t yet know the term (if any such person exists), it stands for search engine optimization firm. Well actually SEO itself leaves off the “firm” part, but you get my drift

Ignore SEO?

The fact is that everything and anything you do that “sticks” online needs to be optimized. Disregard SEO and the many other factors that accompany site creation, and you’ll never be found. A good search engine marketing firm understands the primary purpose to web site and even blog creation… get into the search engines!

SEO and Hot Marketing

SEO is the backbone to the goal of being one among the many returned results when a person does a search in Google, Yahoo!, MSN, and a bunch of other search methods. Most who try on their own do a royally poor job of optimization. I’ve seen sites so jammed full of terms unrelated to what their site is about, all the way to those who take phrases or “keywords” that haven’t a thing to do with what their web site is selling.

Wasted space. Waste of time.

To properly promote, you need not thousands of keywords or keyword phrases but a select, very focused choice of words. You let your content itself pick up or support the rest. Search engine algorithms all work differently, so by playing to all sides of the circle, proper SEO is sure to land your website or blog where it needs to be – in your hottest market, the search engines themselves.

First, the SEOPressor is not shiny and new, I realize that. This WordPress SEO plugin also is not free. These are two factors you need to take into consideration as you contemplate my personal review of SEOPressor.

So, here’s what I think. If you get the whole idea of marking up your posts correctly as you write them – you understand the breakdown of headings, the use of bolding, italics, underlining, etc., in their proper places and amounts – you are 80% on your way to already making good use of SEO optimizing your WordPress post. But that remaining 20%? Well, that’s where the little ‘ol SEOPressor plugin comes into play.

In fact, knowing and applying these little writing nuggets actually prevented me from shelling out the very reasonable fee for either a one-domain use of SEOPressor or even the unlimited domain SEOPressor fee to get this plugin. I thought about the whole idea of spending money for about a month. My reasoning was simple because I figured, “Hey I already know this stuff.”

And then I got to really use the SEOPressor plugin (for completely free and no it wasn’t given to me but that’s another story) and as this story goes… I was blown away
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The latest news, if you haven’t heard yet, is the newest round of Google algorithm changes. What this means is a death toll for those splogs out there (god willing) and bonus points to those who spend the time to nitpick every word that goes on one’s web site or blog – relying on one’s skill and the mastery of original content.

The Original Writer Should Get the Credit for His or Her Original Work, Right?

There’s nothing much worse than finding someone has stolen your material, verbatim. There’s also nothing fun about finding those auto-posted blogs where the content is so repetitive that no one in their right mind would read it. I mean, come on, how many times could someone say the same thing about say a computer monitor or whatever keyword they hope to gain the upper hand with in the search engines. (more…)