What is the #1 marketing strategy that you are told time and again? It’s simple really… you need a list. Not a list of useless leads you bought somewhere, hoping they will somehow magically decide your “spam” is worth reading over their other spam. I’m talking about a list you grow yourself through your own efforts.

My latest article (opens in a new window) explains this simple, effective, time-tested and proven method for building not only initial readership, but lasting client relationships as well.

I’ve even thrown in strategies to help you achieve your goals.

Enjoy!

If you publish an ezine or a blog (where you are willing to add a classifieds page), joining My Wizard Ads is right up your alley.

This ezine ad co-op has (and continues to be) been in existence since 2001. The premise is you get a new subscribed (not rss-feed, a real signup) to your ezine and/or blog in exchange for giving that person a bit of ad space (6 lines, 60 characters per line).

In a typical ezine, the ad is run in either the ezine itself, a classified ad edition, and/or posted online.

But blogs, too, fit the bill (see JustLavellsBlog as an example for bloggers – scroll down the page).

The way it works is Lavell, and all publishers be they ezines or blogs, receive a new reader they add to their own mailing list in exchange for running one ad for that new subscriber (who in turn is now a permission-based potential customer for you).

The process is simple.
The guidelines are reasonable.
The ability to build your contacts invaluable!

I highly encourage you to check into this master list building – FREE – technique.

More than ten years ago, I went through all the rigmarole that most people go through when starting out online. By this I mean joining anything and everything that looked like it had potential (yet never did). The surefire way I learned to build readership, that to this day never fails, is very simple. There is a bit of background involved first, so do read on – the meaty part is coming
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It’s late, but I wanted to get this posted just in case you’ve got something you’d like to put online in PDF format, but just don’t have the bucks to buy the software (Adobe is very expensive).

PrimoPDF is a “totally free PDF creation” tool.

I’ve got to be upfront and honest, I have yet to try it. Back along the way I purchased, PDF Toolkit, and I love it. Knowing me, it wasn’t expensive, but then again if you can test the first website listed (for free!) why not? (more…)

I’ll be the first to admit it, when it comes to graphics I absolutely… am horrible. Being extremely partial to the written word, my banners and buttons tend to be more than a tad amateurish.

However, today while stumbling through Stumbleupon, I came across the most amazing list of font types sure to please anyone during their creation process. (more…)