When it comes to offline marketing, we all know the more traditional route of tools to use like business cards, car magnets, etc. However, here’s a company that takes offline marketing steps further.

Make Your Offline Marketing Really Pop

Whether you are getting ready for a conference and you are in need of Trade Show Displays and/or additional visuals to call attention to yourself and your business, PostUpStands has affordable options for just about any business or individual.

Durable Offline Marketing Tools

Take for example the use of Vinyl Banners. Ranging in price from $12 for a 2-foot by 2-foot full color outdoor vinyl banner to a mere $192 for their 8 feet by 8 feet versions, you can easily see this is well within most offline marketing budgets. Ideal for restaurants, hotel lobbies, business lobbies, and any point-of-sale situation, the sizes stated above can, of course, by customized. In fact, you can find lots of options (and designed displays) by visiting the site PopUpStand.com and viewing their design gallery.

Crisp and Clean Offline Marketing

You only get one chance (or so the saying goes) to make that first impression. Therefore, top quality displays at your events go a long way to making that first right impression for your potential customer or client or business-to-business contact.

While many play heavily to online advertising, don’t let the option to enhance your offline marketing be that missing piece of the puzzle to take your company to new heights.

Nowadays it’s getting a bit easier for some marketers to start thinking of ways that go beyond traditionally taught strategies and entertain the idea of participating at trade shows and using pop up displays.

What Are Pop Up Displays?

In an earlier post written in December 2010, I covered the idea of the professional look and feel of pop up displays. Today I’d like to take a different approach, just to get you thinking outside the box.

Have you ever considered the fact that what you have chosen to promote also could be marketed, physically, in a one-on-one trade show? And, if you’ve attended trade shows, you cannot miss the numerous use of the trade show pop up. Available in a variety of shapes and sizes, they are the wow factor that draws those crowds to specific booths, right?

So Why Would You Participate in Trade Shows and Use Pop Up Displays?

Think about it. Online marketing is an excellent, quick and fairly painless process. However, overall, online or offline, it’s work don’t kid yourself.

The challenge is to come up with new ideas. Perhaps you’ve never considered that many online programs also make excellent offline promotions. Yes, you may have to step outside your comfort zone, but the persistent marketer is always willing to challenge him or herself. “Going public” is a definite plus and being seen, shaking hands, meeting people, and making contacts – in person – can move mountains.

So imagine yourself at a live event, at your table, with others around you making more efficient and effective impressions by using pop up booths. You’d be kicking yourself, right? Especially if you knew how very easy pop up trade show displays are to transport, set up, and take down.

Choosing the Right Type of Pop Up Displays Made Easy

Available in table top versions, canopies and accordions (to name but a few), pop up displays are readily available for you to use. The question is… will you start thinking outside the box? Will you dare to add to your repertoire and try something different? The world awaits. You just have to make an appearance (with careful planning of course).

Online and offline marketing make the perfect combination no matter what program you choose. The only thing that holds you back from making use of offline promotion, and the impressive pop up displays, may be YOU.

We often concentrate hardest on what to do online with regard to marketing and advertising online. Marketing programs, products, and services is an art form, not to be undertaken lightly. Serious consideration to how you are going to go about achieving your objective – traffic, new clients, new sign ups, etc., – is critical to your success.

However, how many of us seriously take the time to investigate contacting those not online on a regular basis? Believe it or not for all us cyberspace crazies, people do enjoy getting special messages yes by snail mail! There are those (and yes I count myself among them) who joyfully go to their mailboxes each day in the hopes of letters from friends and family and even interesting internet offers.

So the question is… When was the last time you researched offline advertising to add to your online mix?

Well not only is today a holiday in many parts of the world (particularly the U.S. I’d imagine), but it’s also your lucky day

Vistaprint is offering great specials for those looking for offline ways of connecting with potential and existing customers. Vistaprint postcards come in a variety of sizes and colors and layouts. You can even design your very own (or for those graphically challenged they have plenty of choices ready-made for you).

Browsing their ready-made postcards is a breeze. They actually give you the option to select one from the “board” so to speak or search by keyword, industry, style, or purpose.

Or, of course, if you are logo and word-ready, customize your own.

The one thing we do know personally about Vistaprint (we have used Vistaprint in the past for our business cards) is that your order arrives exactly the way you ordered it, and in a timely fashion. And, it goes without saying, that their prices are very affordable for just about any entrepreneur, business, or home business marketer.

My suggestion this Spring and on into the year is to supplement how you market online with branching out to reach those offline.

Yes postcard campaigns can get expensive, but I think you’ll be pleasantly surprised with your visit to Vistaprint’s postcard possibilities.

And Happy Easter!