When it comes to offline marketing, we all know the more traditional route of tools to use like business cards, car magnets, etc. However, here’s a company that takes offline marketing steps further.

Make Your Offline Marketing Really Pop

Whether you are getting ready for a conference and you are in need of Trade Show Displays and/or additional visuals to call attention to yourself and your business, PostUpStands has affordable options for just about any business or individual.

Durable Offline Marketing Tools

Take for example the use of Vinyl Banners. Ranging in price from $12 for a 2-foot by 2-foot full color outdoor vinyl banner to a mere $192 for their 8 feet by 8 feet versions, you can easily see this is well within most offline marketing budgets. Ideal for restaurants, hotel lobbies, business lobbies, and any point-of-sale situation, the sizes stated above can, of course, by customized. In fact, you can find lots of options (and designed displays) by visiting the site PopUpStand.com and viewing their design gallery.

Crisp and Clean Offline Marketing

You only get one chance (or so the saying goes) to make that first impression. Therefore, top quality displays at your events go a long way to making that first right impression for your potential customer or client or business-to-business contact.

While many play heavily to online advertising, don’t let the option to enhance your offline marketing be that missing piece of the puzzle to take your company to new heights.

Nowadays it’s getting a bit easier for some marketers to start thinking of ways that go beyond traditionally taught strategies and entertain the idea of participating at trade shows and using pop up displays.

What Are Pop Up Displays?

In an earlier post written in December 2010, I covered the idea of the professional look and feel of pop up displays. Today I’d like to take a different approach, just to get you thinking outside the box.

Have you ever considered the fact that what you have chosen to promote also could be marketed, physically, in a one-on-one trade show? And, if you’ve attended trade shows, you cannot miss the numerous use of the trade show pop up. Available in a variety of shapes and sizes, they are the wow factor that draws those crowds to specific booths, right?

So Why Would You Participate in Trade Shows and Use Pop Up Displays?

Think about it. Online marketing is an excellent, quick and fairly painless process. However, overall, online or offline, it’s work don’t kid yourself.

The challenge is to come up with new ideas. Perhaps you’ve never considered that many online programs also make excellent offline promotions. Yes, you may have to step outside your comfort zone, but the persistent marketer is always willing to challenge him or herself. “Going public” is a definite plus and being seen, shaking hands, meeting people, and making contacts – in person – can move mountains.

So imagine yourself at a live event, at your table, with others around you making more efficient and effective impressions by using pop up booths. You’d be kicking yourself, right? Especially if you knew how very easy pop up trade show displays are to transport, set up, and take down.

Choosing the Right Type of Pop Up Displays Made Easy

Available in table top versions, canopies and accordions (to name but a few), pop up displays are readily available for you to use. The question is… will you start thinking outside the box? Will you dare to add to your repertoire and try something different? The world awaits. You just have to make an appearance (with careful planning of course).

Online and offline marketing make the perfect combination no matter what program you choose. The only thing that holds you back from making use of offline promotion, and the impressive pop up displays, may be YOU.

I don’t know about you, but one thing I’ve noticed recently is the large volume of videos out there that “make” you listen to them. Well, okay, no one can make you listen, so what I really mean is the video that starts up and has no controls.

Internet marketers think it clever that the rest of us are subject to their breathy reports on “how to make money” or “how to get unlimited traffic” or “how to… whatever” yet are rude enough to exclude those precious control buttons like “STOP,” “PAUSE,” and “FAST FORWARD.”

I’ve got one running right now, sans headphones. What really adds insult to injury (in my mind) is that they just read what comes up on the screen TO you.

Let’s face it, if mastering the English language and accompanying reading skills is beyond you (and I acknowledge that there are people who have a tough time with it), then having someone read the script is handy.

However, for the rest of us, please give us back the control to do something other than just close the window. I might need to head to the loo or answer a phone call or go to the store. If any of these happen, you can bet your booties I am not re-starting that video from scratch.

Put the controls back on guys – I’d hazard the guess that you are not creating a “waiting with baited breath audience,” but a bunch of individuals that have a life and need to get on with the basic strategies of living. Individuals, like me, irritated that we cannot even pause your marvelous video.

This morning in my inbox was a survey request by the program owner of the web site builder I use for My Wizard Ads. Typically I tend to ignore these, but since the subject revolved around the all important “traffic and how to get more” issue, I was game.

After going through a series of screens and reaching the finish line, I came to two conclusions:

1. The “recommend a friend” (which I did not fill out) was inevitable.

2. As I answered the questions, I can already “see” the results for myself.

The outcome of this survey, one of which I am still hoping will be useful, at the moment appears to be a rehash of who is doing what currently online. Traffic generating is a huge issue, and always will be, of course.

However, since there was no spot to input comments like, “Hey, you’re not going to believe this, but I found that x is a great way to get traffic!”, it most likely will be yet another compilation of the same thing we all know – email marketing, blogging, article marketing, PPC, coaching, search engine optimization, and social media marketing. The only difference will be the percentages – how many are using which ones.

So, while I have my fingers crossed that there might be “something new” to learn, I can almost with 100% accuracy predict what will be in the “report”.

Thank goodness I’m getting a copy of it for free LOL!

(P.S. I know, the title sounds very “Yoda” to me, too)