This morning I ran across a website (scrub that “Qlog”) that has me not truly confused, but a tad at a loss for my typically gregarious posts.

First, I’d never heard the term “qlog” before now (I’ll explain in a minute), and when I arrived at amyafrica.com, and started reading a rather lengthy (and crazy) story about beaches, birkin bags, and gabby individuals, I figured it was just a “personal blog” filled with someone’s stories.

However, I was wrong. What you will find is a combination of what Amy is calling “99% queries and quintessentials, 1% quibblings.”

Which means when you arrive at the qlog (the one I read is called Puttin’ Spanx on a Sidewinder!”, you’ll first encounter a highly detailed account of the above mentioned story of Hermes Birkin Bags on the beach.

BUT… right when you get to wondering what this is all about, there at the bottom are “5 Things Customers Really Do Care About.” This is a solid section of seo and marketing information.

So above you get an entertaining story, below you get useful information to help you navigate the world of seo, consumer confidence, and essential tools for doing business online.

Amy’s entire qlog is filled with similar entries. Another interestingly strange mix is the post about Why Epiphanies Never Occur to Couch Potatoes,” accompanied below with more solid marketing advice on how to get your visitors to click.

Of course the whole premise of this new qlog is give and take. You can make use of her “Ask Amy A Question” link, interact yourself by commenting on her qlog, etc.

An entirely different perspective on the use of blogging and combining “social community participation” that I encourage you to experience for yourself

Click here to visit http://www.amyafrica.com

This morning, while talking with Janet Giacoma, we discussed the value of guest posting, or more precisely, pursuing the idea of guest posting on other people’s blogs.

So after a lengthy conversation about marketing strategies for the upcoming New Year (and of course once I was off the phone), I started doing a bit of digging. (Guest posting is not something new to us, but it never hurts to do a bit of background research to bring yourself up to speed.)

Guest Posting Secrets (How to Get Published on An A-List Blog), posted a little over a year ago, provides the information anyone considering adding such a marketing strategy to their business should take the time to read… first!

“In this post, I want to share the strategies I used to secure guest-posting spots at three Technorati Top 100 blogs (ProBlogger, Copyblogger and Zen Habits) without any prior contact with the owner. I don’t include that information to boast – I simply want to show you that these methods work. If they worked for me, they can work for you.”

This informational post provides specific guest post directions such as:

o  Why guest post on popular blogs?
o   Choosing where to guest post
o   Coming up with the perfect idea
o   Pitching your post (includes email template)
o   Opportunities to look out for
o   And important things to remember

Not surprising, it also appears that the post about guest posting may itself BE a guest post. How clever is that?

Our suggestion? Make the time to study up on, and implement, this social media marketing concept as soon as possible, and reap the benefits.

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