Main Stream Media

One of the deciding factors in using the internet as a medium for advertisement is the simplicity of control. We the people have the opportunity to frame the content in the way that will best resonate with the people with whom we wish to connect.

So often, the more conventional advertising channels (tv, radio, newspapers etc) are so dominated by the political agenda of government and larger corporate powerhouses that they lose touch with the smaller niche markets that the small business people may benefit greatly by exploring.

On top of this the media can be so negative that the viewers are emotionally spent by the time they do see your actual product. With this in mind the internet gives each of us an excellent means by which we can place our individual messages, along with others who share similar philosophies, beside complementary products and information.

Call me crazy but I would rather have the ads for my pet care products turn up around funny animal tricks video’s, then amongst the newscasts of terror attacks anyday.

Social Media

Popular platforms such as Pinterest, Twitter, Instagram, Tumblr, Facebook,  etc. Are getting several hours a day worth of visits from their average user.  Increased accessibility by mobile devices bolstering just how commonly used they really all. Using Social media to push out products, business idea, website content, and everything else is a good way to get out there.

Being strategic with your post times and frequency is important to keep in mind. Easier said than done in some cases.  Often people just scroll through the latest posts on their timeline for a short while before moving on. This means your important content can be unseen by your target audience.  Post often, but make sure your content is engaging and pops out.  Here are a few key tips to make sure your social media marketing is as effective:

1 – Post Your Content Several Times

A single post to your social media profiles might be unseen within a time frame. Busy accounts with Facebook likes and friends or followed profiles on Twitter is going to have quite a lot of different information coming at them. You may be best to post the same information a few times throughout the day.

It may seem like “spam” to some, but you have to think about the bigger picture. Yes, there are going to be a few people that probably notice you post things more than once in a day. However, you’ll be able to reach far more people by doing so. Not everyone sits with their social media open all day, so make sure you account for that.

 

2 –  Images

You can post text only content and a link to your posts, but you’re always going to turn more heads when you actually include images. Every major Youtube channel that talks about the power of their thumbnails say’s that with the right image, people stop and investigate whatever it is you have to say, and they’ll be much more likely to actually click your links as well. It’s been statistically proven by social media experts that tweets and Facebook posts with accompanying images attached perform better across the board.

3 – Ask For Shares And Likes

Don’t be afraid to ask….. Some people don’t  share or like content unless prompted. Mention to your followers that they are helping you out, and its appreciated and far more of them will be likely to do so. If you need an example of how this is really useful, just look back to Youtube again. There are more subscribers and return visits for those that simply ask.

Social Media Marketing Tips

Social Media Marketing Tips You Can Use Every Day

The average internet user these days spends several hours a day looking at their social media websites of choice. This includes popular platforms such as Twitter, Facebook, Instagram, Tumblr, Youtube, and so on. These can all be easily accessed by mobile devices as well, only bolstering just how commonly used they really all. One of the best ways to get your projects, products, business, website, or art noticed is to use social media to push it out to as many people as you possibly can.

Of course, it’s a little bit easier said than done in some cases. If you don’t play your cards right, your social media posts might get lost in the shuffle. After all, many people just scroll through the latest posts on their timeline for a short while before moving on. Not only do you need to post fairly often, but you need to make sure your content is eye-catching and engaging as well. With all of that said, there are a few key tips that you can use to make sure your social media marketing is as effective as can be. Just try the following:

1 – Always Include Images

Sites like Facebook and Twitter allow you to simply throw text and a link to your posts, but you’re always going to turn more heads when you actually include images. Just look up the advice of any major Youtube channel that talks about the power of their thumbnails. With the right image, you’re going to make people stop and really investigate whatever it is you have to say, and they’ll be much more likely to actually click your links as well. It’s been statistically proven by social media experts that tweets and Facebook posts with accompanying images attached perform better across the board.

2 – Post Your Content Several Times

As mentioned above, a single post to your social media profiles might fall by the wayside within a fairly short time frame. Anyone that has a lot of Facebook likes and friends or followed profiles on Twitter is going to have quite a lot of different information coming at them. You have lots of built in competition there! The best way to circumvent that is to post the same information a few times throughout the day.

It may seem like “spam” to some, but you have to think about the bigger picture. Yes, there are going to be a few people that probably notice you post things more than once in a day. However, you’ll be able to reach far more people by doing so. Not everyone sits with their social media open all day, so make sure you account for that.

3 – Ask For Shares And Likes

Many people don’t think to share or like content unless they’re reminded to do so. By asking and letting your followers know it’s a simple and free way of helping you out, far more of them will be likely to do so. If you need an example of how this is really useful, just look back to Youtube again. The channels that make sure to point out that you can subscribe to them will always garner more subscribers and return visits than those that fail to simply ask.

Building these profiles and maintaining good SEO practices on your websites and profile pages will help.

Brief Online Marketing Tips

Online marketing is a must for all businesses that want to get closer to their clients.

Since most people use the internet to search for various products and services, it makes sense for companies to be there for these consumers. There are always going to be individuals who prefer real life shopping, but it would be a shame for a business to leave so much money on the table only because they are reluctant when it comes to marketing their products and services online.

If you are a business owner, you should give the above one thought or two, as this approach can boost the growth of your company. Starting with online marketing isn’t too difficult, once you understand the basics. Of course, the best way to go is by hiring a digital marketing agency or SEO Consultant to help you. Nonetheless, if you can’t afford such service just yet, here’s what you can do to improve your online presence and build a loyal audience.

The first thing to do is to invest in a comprehensive website. Don’t use hosted services, as they don’t inspire too much credibility. Choose to buy your own domain name and host it on a server. Basic hosting packages start from as little as a few dollars per month, so you should be able to afford one. If you have the budget to hire a web developer, do it by all means. Nonetheless, you can use the cheaper alternative which is to install WordPress, which is free, and choose a professional template, which would cost you less than $100. If you can’t install the theme yourself, you can buy such services for cheap.

Online marketing includes several areas such as SEO, SEM, social media advertising and email marketing. Speaking of email marketing, you should start building a list of followers from the very first day. Email marketing services such as MailChimp have a basic version which is free up to a certain number of addresses, so you can start by using one of them. The implementation of calls to action and subscription forms is quite straightforward, so you should be able to do it even if you’re a technically challenged person.

When trying search engine marketing, you need to be extremely careful, as even a tiny mistake may cost you a lot of money. If you set your bids too high, you can easily burn huge amounts of money before even realising what you’re actually doing. The best way to start with AdWords or Yahoo Ads is to set a reasonable budget limit and to closely monitor your performance. As soon as you notice you are spending more than you make, you should lower your bids until you fall within the safe limits. The same applies to social media advertising campaigns, which can also be huge resource hogs. As a matter of fact, if you can’t find a really good SEM course, you should rather hire someone to set up these campaigns for you. By using dynamic ads, you can significantly increase your conversion rates, so it’s well worth hiring someone to show you how this has to be done.

Tracking is extremely important, so you should use a good analytic program right off the bat. There is Google Analytics, which is free of charge, but there are also other solutions, so you should probably compare your options in order to choose what’s best for you. Track everything you can, as all actions users take while they are on your website can be important clues to help you improve your effectiveness. Sometimes, a simple tracking pixel placed in the right position can make the difference between being profitable and losing money. Again, you should either invest time and money in your education or outsource these jobs to experts. The choice is yours, but you need to know how each variant may affect your business.

Once you manage to build an email list, be very careful what kind of messages you send these people. They are your subscribers, and this means they look forward to receiving communication from you. Nonetheless, if you only hard sell your stuff, most of them are going to hit the unsubscribe button, as nobody enjoys to be harassed like that. Try to provide them useful information and solutions to their most important problems, and they are going to reward you by buying your stuff and by recommending you to their peers.

As the online environment is extremely dynamic and versatile, this is also how your digital marketing strategy should be. You need to stay tuned and take the pulse of your target market at all times, in order to be able to adjust your activities and your messages as soon as you notice a shift in the preferences of your consumers. This is what successful marketers do, and that’s what you should do, as well.