Online marketing is a must for all businesses that want to get closer to their clients.
Since most people use the internet to search for various products and services, it makes sense for companies to be there for these consumers. There are always going to be individuals who prefer real life shopping, but it would be a shame for a business to leave so much money on the table only because they are reluctant when it comes to marketing their products and services online.
If you are a business owner, you should give the above one thought or two, as this approach can boost the growth of your company. Starting with online marketing isn’t too difficult, once you understand the basics. Of course, the best way to go is by hiring a digital marketing agency or SEO Consultant to help you. Nonetheless, if you can’t afford such service just yet, here’s what you can do to improve your online presence and build a loyal audience.
The first thing to do is to invest in a comprehensive website. Don’t use hosted services, as they don’t inspire too much credibility. Choose to buy your own domain name and host it on a server. Basic hosting packages start from as little as a few dollars per month, so you should be able to afford one. If you have the budget to hire a web developer, do it by all means. Nonetheless, you can use the cheaper alternative which is to install WordPress, which is free, and choose a professional template, which would cost you less than $100. If you can’t install the theme yourself, you can buy such services for cheap.
Online marketing includes several areas such as SEO, SEM, social media advertising and email marketing. Speaking of email marketing, you should start building a list of followers from the very first day. Email marketing services such as MailChimp have a basic version which is free up to a certain number of addresses, so you can start by using one of them. The implementation of calls to action and subscription forms is quite straightforward, so you should be able to do it even if you’re a technically challenged person.
When trying search engine marketing, you need to be extremely careful, as even a tiny mistake may cost you a lot of money. If you set your bids too high, you can easily burn huge amounts of money before even realising what you’re actually doing. The best way to start with AdWords or Yahoo Ads is to set a reasonable budget limit and to closely monitor your performance. As soon as you notice you are spending more than you make, you should lower your bids until you fall within the safe limits. The same applies to social media advertising campaigns, which can also be huge resource hogs. As a matter of fact, if you can’t find a really good SEM course, you should rather hire someone to set up these campaigns for you. By using dynamic ads, you can significantly increase your conversion rates, so it’s well worth hiring someone to show you how this has to be done.
Tracking is extremely important, so you should use a good analytic program right off the bat. There is Google Analytics, which is free of charge, but there are also other solutions, so you should probably compare your options in order to choose what’s best for you. Track everything you can, as all actions users take while they are on your website can be important clues to help you improve your effectiveness. Sometimes, a simple tracking pixel placed in the right position can make the difference between being profitable and losing money. Again, you should either invest time and money in your education or outsource these jobs to experts. The choice is yours, but you need to know how each variant may affect your business.
Once you manage to build an email list, be very careful what kind of messages you send these people. They are your subscribers, and this means they look forward to receiving communication from you. Nonetheless, if you only hard sell your stuff, most of them are going to hit the unsubscribe button, as nobody enjoys to be harassed like that. Try to provide them useful information and solutions to their most important problems, and they are going to reward you by buying your stuff and by recommending you to their peers.
As the online environment is extremely dynamic and versatile, this is also how your digital marketing strategy should be. You need to stay tuned and take the pulse of your target market at all times, in order to be able to adjust your activities and your messages as soon as you notice a shift in the preferences of your consumers. This is what successful marketers do, and that’s what you should do, as well.