Reported Sunday, March 30 in the Washington Post, writer Juan Carlos Perez of the IDG News Service sites a second straight month of declining paid search for Google.

Perez’s referenced source is a comScore report that suggests, “Google’s revenue engine is slowing down, highlighting again the perils of the company’s overwhelming dependence on a single type of online advertising to fuel its business.”

Unless you are a comScore client, the possibilities of you getting your hands on this report are nil. However, Citigroup analysts Mark Mahaney and James Samford appear to back up this report, too.

Citigroup reports only a 3.1 percent year-on-year search using Google’s paid search ads. They also indicate that a 0.3 percent year-on-year decline in January presents an emerging trend that Google’s PPC ad business “may be losing steam, after powering the search giant mindblowing levels of revenue and profit growth for years.”

Investors in Google may be the ones most concerned over this development. But Google executives say they are aware of this situation and they are promising “concrete results this year and in 2009 in display advertising, such as banners, now that the DoubleClick acquisition has been finalized.”

What does this mean for the average marketer? It might well explain the phone calls and emails we’ve been getting about poor PPC results and excessive amounts of money being spent to sustain these types of marketing campaigns. The bottom line to these inquiries, what else can a marketer do to promote their website online?

While PPC may hold a spot in an online website owner’s business, diversifying your marketing methods has always been, and will continue to be, your best bet.

Resources to check out:

Molten Marketing
and
My Wizard Ads’ Numerous Advertising and Marketing Bundles

Remember… diversify!

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Enjoy These Other Viral Marketing Posts On the Net:

• Viral Marketing 101 - Not Using It Could Kill Your Business!
• The Power of Viral Marketing
• Viral Marketing
• Viral Marketing Techniques

Sometimes internet marketing needs to take a backseat so we stay informed about the health and welfare of ourselves and our planet. Yahoo! News posted this health-related, must read bit of information today written by Jeff Donn, Martha Mendoza, and Justin Pritchard, writers for the Associated Press (written on Monday, March 10, 2008).

AP probe finds drugs in drinking ater

“Hot topic news” as far as we are concerned, and yes straying from our normal social media marketing and/or internet marketing strategies, but definitely worth 10 minutes of your time to consider the health implications for you and your family.

Success online means building relationships and trust. We cover three major factors in our article posted on Hubpages.com, Building Credibility On the Road to Success (click to read the entire article, it opens in a new window).

Here’s a snippet from that article:

Building a profitable business online requires trust in order to succeed. Your potential clients need to see you as an authority in your field. There are a few ways when marketing online to accomplish this goal, but you first need to realize that your mission is not to sell right out of the gate.

Well it seems that last week Yahoo stocks dropped to a record low for the first time in four years. Since the takeover of Overture, they have been continually deteriorating in share price. Microsoft Chief Executive, Steve Ballmer, has made an offer to take over Yahoo to the tune of 44.6 billion dollars. Yahoo directors are looking into the offer now as it looks otherwise to be a sinking ship. Microsoft has promised shareholders $31 per share which is a 62% increase from the share price this past Thursday. Since Yahoo uses Microsofts technology to run their engines the shift should be quite painless.

Since Google controls around 60% of the US search market, it only makes sense for Yahoo to merge with Microsoft - this way they would be able to narrow the playing field and provide larger advertising service to compete with the big dog Google. In the last year Microsoft has reported a 79% jump in profits with their advertising, while Yahoo has been struggling to maintained a profit. Microsoft projects that they will be able to boost the ad revenue through this takeover, while at the same time cutting out the overlapping of positions within Yahoo.

The key benefit of the purchase per Microsoft is that it would be the best way to maximize value to the share holders and in turn create a more competitive front that would provide the value and service to their customers.

Well that is it for the techno news for today. Chow for now until next time.

(This is a recap of a breaking news story on February 1, 2008)