Viva La Video Key Steps To Video Success
Telling you video is huge is a bit redundant at this stage, however… video is huge.
The question you need to be asking yourself isn’t “should I be using video,” but “how do I get the most out of putting my videos online.”
That’s where this great sticky tips on videos comes in handy, compliments of Webproworld.
Your videos are found via “clues on the page” where your video file is embedded. The discussion does cover both hosting videos on third party web sites like Viddler and the all-famous YouTube and the pros and cons of self-hosted videos.
Spreading your videos around is also a good thing. We’ve found that while you could host the video yourself, viewing times are greatly “speeded up” for your viewer when they are hosted on sites optimized for video viewing.
In addition, pick your third party hosting sites carefully. For example, should you choose Viddler, you are able to edit the title (use your keyword in the title), provide a (keyword rich) description, and tag it. YouTube is great, but at the moment spots like Viddler top our list. And, search engines pick up your video very quickly!
Here’s a bit more about optimizing your video online, condensed, of what you’ll find when you visit the Webproworld forum link above:
1. Sitemaps …video sitemaps are a recommended way to give Google information about the video content of your site…
2. RSS Feeds …Google loves to crawl RSS feeds of various types, and this includes RSS feeds that focus on video content…
3. Metadata …metadata is the best source for search engines to determine what your video is about…
4. Provide a transcript …embedding a transcript in the video viewing page will provide the search engines with a wealth of content to index…
5. Optimize the video page …where the video is embedded focusing on the key topics of the video. Context seems to be an important factor…
6. Use friendly URLs …provide the search engines with additional clues as to the relevant topics of the video.
7. Be consistent when distributing your video …this will give you more opportunities to show up for your target term…
8. Prepare for the future of video search …By taking these steps now, your videos can remain relevant as search engines improve their scanning and indexing capabilities.
Again, a trip to the forum is in order to fill in the gaps of what I did not include.
Also, the responses to this sticky post on video optimization are worth the read.
Not everyone is prepared to jump on the video bandwagon at the moment, but arming yourself to use this immensely popular form of internet and social media marketing in the future is a sure winner.
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- Sitemap Submission Made Simple (googlewebmastercentral.blogspot.com)
I thought that YouTube no longer allowed us to use their videos in our blogs. Maybe I don’t understand.
@Karen – thanks for dropping by! I find nothing on youtube telling me you no longer can embed videos. I know that a person has the option to make theirs private or limited, but as far as I can tell if you can get the embed code, you’re good to go.
Just curious, where did you read/hear that?
I used to make a lot more videos than I do now, but I really like uploading my videos to Flickr and using 12seconds for shot, fun spots.
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i’ve used youtube, but was thinking of switching to vimeo for future videos. i get tired of the spammy comments people leave on my youtube videos.
cadys last blog post..Back to the Drawing Board
I like videos…. actually figuring out how to incorporate a video into my coffee site….???
Christina thecoffeeladys last blog post..Can We Play Now~PUHLEEEEESE?
I don’t think video will die down anytime soon….it’s huge. If someone is going to incorporate video marketing into their plan, having a video submission service is really helpful to gain maximum exposure with one upload–
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I have a hard time with videos. I know I need to be better with it, but when I’ve tried, I find myself not knowing what to do or say. I guess I’m camera shy.
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Great tips!
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I always embed my videos in my blog – sure hope they never disallow that!
Heather in Beautiful BCs last blog post..IZEAFest 2009 – You ‘Otter’ Be There!
I was thinking about putting a video blog up one day. Seeing as video is huge at the moment, I will start throwing some ideas together.
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I thought we couldn’t embed Youtube videos anymore because I embedded one for a singing group and a few days later it wouldn’t work. I will have to start using YouTube again!
@everyone – thanks for the wonderful comments, we just love tons of input, really makes our day!
I really need to brush up on my video making skills, especially the editing part. That’s where I have problems.
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Very good post on making videos. I learned some new stuff.
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Awesome tips, very helpful – I never thought of using some of them before, even though I’m using lots of videos with almost anything I publish online.
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@Connie – agreed, the editing part is very tricky or else I just haven’t found that perfect “idiot proof” editor LOL!
@Lisa, you’re most welcome!
@Daria – video is really popular, I think we’re all going to have to break down at some point and hone our skills
Thanks for the tips. In looking over some of the responses not only would it benefit your business to upload the videos to several places, but you could also start to social market within the site. Several people have driven their videos to the top of the list for a chosen keyword just by interacting socially on these sites.
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Great post on Videos!! We learned a lot! Having a Blog just for video’s was a cool idea, too!! We need to learn some editing skills ourselves! Thanks for sharing!
Your FL furiends,
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