Snow, Dogs, and How This Applies To You
Living in Las Vegas, snow is a rare commodity. It gets cold, and snow up on Mt. Charleston, but generally it’s once in a blue moon for it to snow in the Valley and stick. However, as I type we are getting flurries. Who knows, we might be making snowmen in a little bit (they did on the other side of the valley day before yesterday).
And… in my continuing odd post for the day, I read something interesting in the Las Vegas Review Journal. A commentary written by Gail Collins, a columnist for The New York Times.
I’m not going to replicate the entire article, but the section that caught my eye about dogs:
“Folks at the University of Vienna conducted a test in which dogs were asked to shake hands over and over and over again. If you have any experience with dogs, you will not be surprised to hear that they were absolutely delighted. And they didn’t care about being paid! The opportunity to perform the same trick endlessly with a stranger in a white coat was reward enough.
Then the researchers brought in new dogs that were given a piece of bread as a reward for every handshake. The uncompensated dogs watched, lost their innate love of mindless repetition and grew sullen.
“They get so mad that they look at you and just don’t give you the paw anymore,” said Friederike Range, one of the scientists.
So OK. Dogs are secretly obsessed with fairness. (And bread. Who knew?)”
Strangely enough, as I read that portion it reminds me of so many individuals I’ve “met” online. They work their little buns off for nothing, yet some “bigger dog” comes along, steals all the thunder, and gets all the bread.
This might sound familiar to anyone who’s joined an affiliate program, promoted it with real heart, and gotten squat (or peanuts) for their efforts. While the “big dog” made tons of money from your efforts.
But there is hope… and a way around this… Start your own thing!
However, you must be picky! By that we mean, so specifically “niche” picky that you’ve taken a big old umbrella of a website (or blog) down to its finest points.
“Health” is not a niche, it is an umbrella. However, “colon cleansing” is a specific niche under the umbrella of Health.
“Home business” is not a niche. However, joining a specific home business (or starting your own service or product oriented website narrowed to a single product or service) IS a niche.
This particular blog you are reading right now is NOT a niche. It is an umbrella, encompassing all sorts of niche-like features to internet marketing and social media – from monetizing blogs, to social bookmarking, to freelance writing… and so much more (hang out a while and read the archives there’s tons of help and direction in this here blog!).
Get the idea?
Another valuable thing to keep in mind is choosing something you are passionate about. If you sign up for something that just sounds like a money maker, with no real understanding of what it is or how to run it, what’s the point? You’ll merely be out the money it took to join (and maybe maintain) because you lack passion.
So snow, dogs, umbrellas, niche markets, passion… and that wraps up today’s post 
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We love comments! So please do!
It’s been so cold here in Northern CA that I wonder if we’ll see some of that snow you are talking about.
I think you’ve got a great umbrella here. And I get the idea that you want me to stick around and read some more posts.
)
I agree, people who are too picky with their niches end up missing out on things they could be blogging about that fall within their umbrella.
CJ Harleys last blog post..A Few Changes and Would You Rather?
Hi Diane,
Great post. Special thanks form helping me find the twists in my niche. It’s not just another green blog!
Barbaras last blog post..Relax With Barbara On Wednesday 19
Well!
I only dropped in for a stumble but you caught me from the word ‘dog’ or perhaps it was ‘snow’
Anyway… you hit the nail on the head – great post.
Heather in Beautiful BCs last blog post..Do You Have What it Takes to be a Premium Blogger?
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