Feedburner Still A Useful Tool In Your Marketing Arsenal?
For anyone using RSS in any way, shape, or form, it’s always been highly advantageous to turn your feed into a Feedburner feed. With an Alexa ranking of 399, as I write, well that just speaks volumes in and of itself.
However, “recently” Google has acquired Feedburner. Yes, the huge search engine giant has taken over yet another website that started life online in a small way, but built itself up into something as awesomely huge in the RSS feed world as Google is to online searching.
Does this mean the service will suffer?
Well according to their background information at the site, and a bit of Q&A, the Feedburner team moved right along with its website. They are now part of the Google family. We hope this bodes well and Feedburner continues to provide the excellent service it has in the past.
Here are a few of the Q&A’s from the Google acquires Feedburner background page at Feedburner:
Q. What is FeedBurner?
A: FeedBurner is a Chicago-based company that provides media distribution and audience engagement services for blogs and RSS feeds. Its Web-based tools, including an extensive feed and blog advertising network, help publishers promote, deliver, and monetize their content on the Web and make feed-based content more accessible and manageable for its end users.
Q. Why did Google acquire FeedBurner?
A. Google believes that feed-based content and advertising is a developing space where we can add value for users, advertisers and publishers. FeedBurner’s technology and talented team are a great addition to Google’s current solutions for advertisers and publishers.
Q. What does this mean for FeedBurner’s partners, advertisers, and users?
A: We are excited to continue offering FeedBurner’s exceptional tools to content creators throughout the world, and our teams will work together to improve the experiences of feed users, advertisers, and publishers. Users can continue to sign up for FeedBurner’s services and take advantage of their feed tools and features immediately, and advertisers can continue to leverage FeedBurner’s media network to achieve their marketing objectives.
Worried about any privacy issues? The answer to that can be found with this response:
Q. How will the acquisition affect user privacy?
A. Google has a long-standing commitment to protecting the privacy of users’ personal information. FeedBurner users can expect the same high standards of privacy protection following this acquisition. We believe that notice and choice are the foundations of privacy. As such, we are committed to transparency for our end users, and to respecting the choices they make with regards to their privacy preferences. The transition to Google’s privacy policy and the opt-out mechanism we are providing for current FeedBurner users will help us achieve these goals
So, whether this is “old news” or not, why am I writing about it this morning? Well, I’m trying like crazy to get logged in in order to add our newest blog, SoloAdExplosion to our growing list of feeds handled by Feedburner.
It hasn’t been easy. I was able to set up 2/3rds of the first feed before the system got totally confused and just blanked itself out. So as I wait (patiently?) for it to come back around, I thought I’d do a bit of background reading about the Google acquisition myself.
Will this have been the right thing for Feedburner to have done? Well most certainly from a financial standpoint these guys and gals must be in little hog heaven! In terms of providing seamless service… the jury is still out on that answer.
Here’s to Feedburner continuing to provide and maintain top-notch services notwithstanding their new Google umbrella 
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Comments, Questions, Concerns? That’s what the comment area is for and it gives you the perfect platform to freely market yourself and your website! So don’t leave without commenting… that’s a no brainer!
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Hey Diane!
Remember me?
Good stuff here. As always, useful and informative.
Hi Diane,
Very good info. Nice to know Google is growing!