Thanks to Nancy of Launch Wizards, and the email she forwarded me this morning, I’m getting caught up on the latest (and greatest?) browser to hit our collective internet shelves.

According to the article in the New York Time’s State of the Art section, Google’s pulling out the stops (or plugging them up?) with a “new browser” called Chrome.

The odd thing is that it’s a stripped down version, which clearly doesn’t make sense to me. They state:

Some might even call it stripped-down. This initial version is labeled “beta,” meaning it is still in testing. True, Google labels almost everything beta — four-year-old Gmail is still in beta — but this time it’s serious.

At the moment, for example, there’s no way to e-mail a Web page to someone, no full-screen mode, no way to magnify the page (rather than just the text), and no bookmarks organizing screen. Google says that these features are at the top of its to-do list.

While the article goes on to explain what the new Chrome browser will do, some of it sounds mere custom-made for… what else… Google itself. Don’t get me wrong, they have every right in the world to play up their business, and if developing yet another browser is going to keep their stock sky high, who am I to fault them LOL!

Here’s just a tad more to entice you to read up about this new browser yourself, again quoted from the New York Times article:

If you believe Google, though, the best stuff is all under the hood. For example, Google chose, as the underlying Web-page processing software, the same existing “rendering engine” inside Apple’s Safari browser.

As a result, Chrome is quick — faster than Internet Explorer, although not quite as fast as Firefox or Safari. Since Chrome came out only Tuesday, I haven’t had time to test it on all 40 billion Web pages on the Internet (I gave up around dinnertime). Very few Web sites gave Chrome problems, though. NBCOlympics.com, for example, failed to recognize Chrome and therefore refused to play its videos, but that will change; nobody ignores Google these days.

So my question to you is… does the world really need a new browser or not? What’s your take on this?

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This entry was posted on Wednesday, September 3rd, 2008 at 1:34 pm and is filed under Hot Topic News, Search Engine Strategy, Tech News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.