Wondering What’s Up With Those PayPerClick Campaigns? Report Indicates Slowdown in Googles Paid Search
Reported Sunday, March 30 in the Washington Post, writer Juan Carlos Perez of the IDG News Service sites a second straight month of declining paid search for Google.
Perez’s referenced source is a comScore report that suggests, “Google’s revenue engine is slowing down, highlighting again the perils of the company’s overwhelming dependence on a single type of online advertising to fuel its business.”
Unless you are a comScore client, the possibilities of you getting your hands on this report are nil. However, Citigroup analysts Mark Mahaney and James Samford appear to back up this report, too.
Citigroup reports only a 3.1 percent year-on-year search using Google’s paid search ads. They also indicate that a 0.3 percent year-on-year decline in January presents an emerging trend that Google’s PPC ad business “may be losing steam, after powering the search giant mindblowing levels of revenue and profit growth for years.”
Investors in Google may be the ones most concerned over this development. But Google executives say they are aware of this situation and they are promising “concrete results this year and in 2009 in display advertising, such as banners, now that the DoubleClick acquisition has been finalized.”
What does this mean for the average marketer? It might well explain the phone calls and emails we’ve been getting about poor PPC results and excessive amounts of money being spent to sustain these types of marketing campaigns. The bottom line to these inquiries, what else can a marketer do to promote their website online?
While PPC may hold a spot in an online website owner’s business, diversifying your marketing methods has always been, and will continue to be, your best bet.
Resources to check out:
Molten Marketing
and
My Wizard Ads’ Numerous Advertising and Marketing Bundles
Remember… diversify!
Tags: advertising, advice, business, decline, diversify, google, how to, marketer, marketing, marketing resources, online, payperclick, ppc, promote, website
| 2.5 |
