Comments on: Keyword Research How Scrabble Is A Prime Example Of Getting It Right

By: online market research

online market research — Tue, 18 Mar 2008 09:40:39 +0000

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By: Diane

Diane — Fri, 14 Mar 2008 17:16:03 +0000

Andrew, thanks for the visit and your comments. I headed over to your blog and even signed up for your upcoming videos on article marketing. Been writing for years, but it’s always great to get a fresh perspective. I look forward to seeing them.

By: Market Intelligence tool

Market Intelligence tool — Fri, 14 Mar 2008 08:44:56 +0000

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By: RealBird Listing Publisher 3.0 released at World Flat

RealBird Listing Publisher 3.0 released at World Flat — Thu, 13 Mar 2008 00:11:03 +0000

[...] I tend to agree more with Scott that it is branding. Choosing a word that people can easily remember is important and yet end of the day it is about branding. Just like when we talk about sport shoes, the first one that may come to our .Comment on Keyword Research How Scrabble Is A Prime Example Of . [...]

By: Diane

Diane — Tue, 11 Mar 2008 16:32:00 +0000

Hi BK! Great to see you! Scott will be pleased LOL!

By: BK

BK — Tue, 11 Mar 2008 15:59:07 +0000

I tend to agree more with Scott that it is branding. Choosing a word that people can easily remember is important and yet end of the day it is about branding. Just like when we talk about sport shoes, the first one that may come to our mind is Nike.

By: Diane

Diane — Fri, 07 Mar 2008 16:32:11 +0000

Hi Linda! Thanks for your input! Scott I’m sure could kiss you

Agreed with everything as you state it, no arguments there. I do need to make one additional comment in my defense, and it’s from the article itself (which I left out). Butts and Brunot renamed it “Scrabble” – meaning “to grope frantically.” It appears, to me, they might have been thinking it terms of (key)words used (at that time?) and stumbled upon Scrabble as their ultimate choice. Maybe, no proof whatsoever on my part, that scrabble was a word in use at that time?

Could also be me grabbing at straws to defend myself LOL!

All the best,
Diane

By: Linda Stacy

Linda Stacy — Fri, 07 Mar 2008 06:35:59 +0000

I’m going to have to agree with Scott. Do “keywords” even exist outside of Internet marketing and SEO? Scrabble was a well-known brand long before there was an Internet.

To me, keywords are more generic than brand names. Scrabble and Boggle are not interchangeable brand names, but both have keywords in common, for example “board game, “word game,” “spelling game.”

But still, your point is well taken. It’s worth researching names and keywords before settling on a brand.