Press Releases – A Marketing Strategy for Everyone?
Writing a press release just may be right up there with having all your teeth extracted in one go. We’re often asked if we write them, or conversely, if someone else is going to do their own, how to go about it.
Our upfront advice? Do not try doing this yourself, unless you are the rare exception and know the whole ins and outs of releasing information to the media.
That said, there also is nothing like going straight to the #1 source, in our book. So, if you’re interested in seeing if a press release is right for you, here are some quick links to all the information you need to know. By reading first you’ll help ensure your press release hits the airwaves with a bang (or decide this is not right for you):
Quick Tips for Effective News Releases
Yes, you’ll recognize the site when you get there we’re sure. And it would be safe to assume that the guidelines, tips, and tricks above for writing and releasing Press Releases would apply to any distribution source you might choose.
Again, it’s not easy writing one, and often spending the extra cash to have one professionally written for you is probably your best option. One thing to definitely remember is that a press release in and of itself must be “newsworthy.” This is not the place to try to pawn off some sleasy advertising (most likely it would not be approved anyway).
We would suggest when it comes time to submit your press release for distribution that you pay the extra bucks and have them (in this case PRWeb) distribute it immediately to Google and Yahoo! news feeds.
Should everyone do a press release? Our answer is no. Just because its out there doesn’t make it perfect for all occasions. Save press releases for grand openings, new product launches, new websites with unique twists.
Just our two cents.
Tags: advertiser, advertisers, advertising, advice, doings, easy, get, google, help, how to, information, make, marketer, marketing, media, new, news, press release, resource, sources, strategies, strategy, suggestion, teeth, tips, website, yahoo
February 23rd, 2008 at 8:33 pm
I have heard that you should send press releases for more then just major break throughs, but that they should be newsworthy not just sales pitches. Your information is very helpful.
Thank You!
February 23rd, 2008 at 9:35 pm
Hi Billie!
Agreed… there are many things you can use a press release for, but we’ve also seen some that are (frankly) a total waste. For PRWeb, they do insist you have some “wow” to announce. There are other services out there, accepting “press releases” on all levels, but we sort of consider PRWeb the “big gun” of the internet.
Thanks for visiting and commenting! We hope to see you back often
Don’t forget to grab your free download(s) as they are posted (two up at this moment).
February 24th, 2008 at 8:56 am
Thanks for the links. So many people have much to say but no resources to offer. Thank you!
February 24th, 2008 at 11:53 am
You are most welcome
Although these aren’t ours, we do (as stated) consider them the top resource to go to for press releases. We also discover more often than not, that while we thought we had a “press release” item… we didn’t.
Another thing I’d like to mention is that, to date for our experiments, the press release holds very limited results. Does make a great backlink though lol!